Master of Communication Sciences: Digital Media and Society

Master of Communication Sciences: Digital Media and Society

From virtual worlds, social media and the use of AI technology to online gaming – digital media re-shape society in various domains and inform the way individual people live, think and act. The international Master of Communication Sciences: Digital Media and Society provides a one-year master programme in which you will study the nature, effect and meaning of digital media.

About the programme 

You will get the chance to study the human consequences of digital media developments, the ways in which social factors shape these developments and the various domains in which digital media are developed, used and have an impact. During this master year you will get prepared for an academic career, a job in marketing or in a digital media company.

The programme of 60 ECTS credits brings variation in topics and teaching methods, allowing you to build your personal digital communication expertise via:

• Theoretical courses
• Interactive master classes
• Exercises in research design and digital methods
• An Internship
• Elective courses
• A master's thesis

As a Digital Media and Society graduate you gained knowledge and insight into the nature, effect and meaning of digital media. You learned how to do empirical research and how to report on your findings in academic papers and policy reports. Based on your expertise, you are able to develop evidence-based communication strategies.

Given the sheer omnipresence of digital media in contemporary organisations, alumni of the Master in Digital Media and Society have ample opportunities for interesting jobs in numerous areas:

• Creative industry: You have the knowledge and professional skills to develop programmes or formats in the creative industry and in media and news organisations. You are able to offer valuable insight into media policy in several areas of expertise. You are able to support traditional media companies and organisations in the transition from mass communication towards digital, interactive and personalised communication with the envisioned audience.
• Research and innovation: You can take 'key' positions in the field of consumer and market insights related to the psychology and sociology of digital media use and design. In NGOs, news agencies or commercial bureaus, you investigate understanding in consumer behaviour and the use of new media. You are able to develop policy guidelines and campaigns about topics such as fake news,digital media literacy, sexting or cyberbullying.
• Marketing strategy: You are employed by marketing agencies or support governmental organisations, NGOs and commercial businesses in the evaluation and improvement of internal and external communication strategies. You manage public relations through influencer marketing, podcasts, video content, inclusion and diversity awareness and the creation of content to reach out to  consumers around the globe.