Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The Master’s Degree Programme in Marketing at Luiss provides a comprehensive education that combines marketing fundamentals with the latest trends in a dynamic and technology-driven market environment. The programme equips students with the tools to build and manage strong brands, analyse consumer behaviour and use data to support effective strategic decisions.
The curriculum integrates traditional marketing disciplines such as consumer behaviour, marketing communication and branding with advanced topics including marketing analytics, artificial intelligence and neuromarketing.
Teaching adopts a practical and experiential approach, combining lectures with case studies, projects and simulations that allow students to apply theoretical knowledge to real-world business challenges. This methodology strengthens analytical and technical skills while fostering creativity and innovation.
Students can further customise their academic path by choosing specialised tracks such as Marketing Strategy, Management and Communication or Marketing Analytics and Data Science.
Degree class: LM-77
Programme Director: Prof. Paolo Peverini
Duration: 2 years (120 ECTS)
Language: English / Italian
Location: Rome, Italy
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The Master’s Degree Programme in Marketing at Luiss provides a comprehensive education that combines marketing fundamentals with the latest trends in a dynamic and technology-driven market environment. The programme equips students with the tools to build and manage strong brands, analyse consumer behaviour and use data to support effective strategic decisions.
The curriculum integrates traditional marketing disciplines such as consumer behaviour, marketing communication and branding with advanced topics including marketing analytics, artificial intelligence and neuromarketing.
Teaching adopts a practical and experiential approach, combining lectures with case studies, projects and simulations that allow students to apply theoretical knowledge to real-world business challenges. This methodology strengthens analytical and technical skills while fostering creativity and innovation.
Students can further customise their academic path by choosing specialised tracks such as Marketing Strategy, Management and Communication or Marketing Analytics and Data Science.
Degree class: LM-77
Programme Director: Prof. Paolo Peverini
Duration: 2 years (120 ECTS)
Language: English / Italian
Location: Rome, Italy
Admission Requirements
For complete and updated information on entry requirements and application procedures, please visit the official Luiss website.
Tuition fees
Domestic
Domestic (Out of State)
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
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Scholarship Applications: Frequently Asked Questions
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