BA Honours Advertising, PR and Branding
36 monthsProgramme duration
Programme overview
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
An Introduction to the Programme
Our dynamic and AI-friendly Advertising, PR and Branding programme directly responds to an ever-changing business and technology environment. Our degree was developed with industry partners and is accredited by the International Advertising Association (IAA) providing you with the skills, experiences and contacts you need to succeed in this exciting industry. It responds to the new ways people consume, create and share content in the digital era, and recognises that the creation and management of brands are crucial skills for those working in advertising and public relations.
The curriculum is designed to meet the need for graduates with expertise in both traditional and digital data analysis and to foster the ethical and critical use of emerging technologies, especially within the current landscape of dis-, mis- and mal-information. In this programme, students will apply critical thinking and enhance their communication skills across various media, gain technical proficiency in creating multiplatform content including the use of generative artificial intelligence, and apply creative thinking to some of the world’s most pressing communications challenges.
Awards
- ‘Outstanding Student Campaign’, PRCA MENA 2024
- ‘Silver’ - ICCO PR University World Cup 2022
- ‘Outstanding Student Campaign’, MEPRA Awards 2022
- ‘Best Media Centre in MENA’, Forbes Middle East Higher Education Awards 2019
- ‘University of the Year’, Dubai Lynx 2019
International Advertising Association
The Middlesex University Dubai "BA (Hons) Advertising, PR, and Branding" programme is accredited by the International Advertising Association (IAA), one of the world’s most influential networks of marketing and marketing communications professionals. Established in 1938, the International Advertising Association is the only global association that represents all spheres of the marketing and marketing communications industry. Middlesex University Dubai has joined forces with the IAA to provide our students the opportunity to network with IAA's industry members, receive concessions or free admission to IAA's Global Events, access the latest, global, marketing and communications content, and attend professional training led by the world's most respected experts. IAA qualifications are highly sought after by employers, and map alongside our own degrees, ensuring we are equipping our students with the best opportunities for a successful career in the creative industries.
Students enrolled on the "BA (Hons) Advertising, PR, and Branding" programme can avail complimentary IAA Student Membership until graduation.
Programme overview
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
An Introduction to the Programme
Our dynamic and AI-friendly Advertising, PR and Branding programme directly responds to an ever-changing business and technology environment. Our degree was developed with industry partners and is accredited by the International Advertising Association (IAA) providing you with the skills, experiences and contacts you need to succeed in this exciting industry. It responds to the new ways people consume, create and share content in the digital era, and recognises that the creation and management of brands are crucial skills for those working in advertising and public relations.
The curriculum is designed to meet the need for graduates with expertise in both traditional and digital data analysis and to foster the ethical and critical use of emerging technologies, especially within the current landscape of dis-, mis- and mal-information. In this programme, students will apply critical thinking and enhance their communication skills across various media, gain technical proficiency in creating multiplatform content including the use of generative artificial intelligence, and apply creative thinking to some of the world’s most pressing communications challenges.
Awards
- ‘Outstanding Student Campaign’, PRCA MENA 2024
- ‘Silver’ - ICCO PR University World Cup 2022
- ‘Outstanding Student Campaign’, MEPRA Awards 2022
- ‘Best Media Centre in MENA’, Forbes Middle East Higher Education Awards 2019
- ‘University of the Year’, Dubai Lynx 2019
International Advertising Association
The Middlesex University Dubai "BA (Hons) Advertising, PR, and Branding" programme is accredited by the International Advertising Association (IAA), one of the world’s most influential networks of marketing and marketing communications professionals. Established in 1938, the International Advertising Association is the only global association that represents all spheres of the marketing and marketing communications industry. Middlesex University Dubai has joined forces with the IAA to provide our students the opportunity to network with IAA's industry members, receive concessions or free admission to IAA's Global Events, access the latest, global, marketing and communications content, and attend professional training led by the world's most respected experts. IAA qualifications are highly sought after by employers, and map alongside our own degrees, ensuring we are equipping our students with the best opportunities for a successful career in the creative industries.
Students enrolled on the "BA (Hons) Advertising, PR, and Branding" programme can avail complimentary IAA Student Membership until graduation.
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
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