Marketing Management Program
Programme overview
Main Subject
Marketing
Degree
MM
Study Level
Masters
Study Mode
On Campus
The Marketing Management concentration in the Master of Management program at Universitas Nusa Putra is designed to equip students with a comprehensive understanding of marketing principles, strategies, and practices in a dynamic business environment. This concentration focuses on developing the skills necessary to create and implement effective marketing campaigns that resonate with target audiences and drive business growth.
Students will explore essential topics such as consumer behavior, brand management, digital marketing, and marketing research. They will learn how to analyze market trends, identify customer needs, and develop marketing strategies that leverage both traditional and digital channels. Additionally, the program emphasizes the importance of ethical marketing practices and corporate social responsibility in building strong brand equity and maintaining customer trust.
Through hands-on projects, case studies, and collaborative assignments, students will gain practical experience in designing and executing marketing strategies across various industries.
Programme overview
Main Subject
Marketing
Degree
MM
Study Level
Masters
Study Mode
On Campus
The Marketing Management concentration in the Master of Management program at Universitas Nusa Putra is designed to equip students with a comprehensive understanding of marketing principles, strategies, and practices in a dynamic business environment. This concentration focuses on developing the skills necessary to create and implement effective marketing campaigns that resonate with target audiences and drive business growth.
Students will explore essential topics such as consumer behavior, brand management, digital marketing, and marketing research. They will learn how to analyze market trends, identify customer needs, and develop marketing strategies that leverage both traditional and digital channels. Additionally, the program emphasizes the importance of ethical marketing practices and corporate social responsibility in building strong brand equity and maintaining customer trust.
Through hands-on projects, case studies, and collaborative assignments, students will gain practical experience in designing and executing marketing strategies across various industries.
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
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Scholarship Applications: Frequently Asked Questions
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