Your input will help us improve your experience.You can close this popup to continue using the website or choose an option below to register in or login.
The Marketing Management concentration in the Master of Management program at Universitas Nusa Putra is designed to equip students with a comprehensive understanding of marketing principles, strategies, and practices in a dynamic business environment. This concentration focuses on developing the skills necessary to create and implement effective marketing campaigns that resonate with target audiences and drive business growth.
Students will explore essential topics such as consumer behavior, brand management, digital marketing, and marketing research. They will learn how to analyze market trends, identify customer needs, and develop marketing strategies that leverage both traditional and digital channels. Additionally, the program emphasizes the importance of ethical marketing practices and corporate social responsibility in building strong brand equity and maintaining customer trust.
Through hands-on projects, case studies, and collaborative assignments, students will gain practical experience in designing and executing marketing strategies across various industries.
Programme overview
Main Subject
Marketing
Degree
MM
Study Level
Masters
Study Mode
On Campus
The Marketing Management concentration in the Master of Management program at Universitas Nusa Putra is designed to equip students with a comprehensive understanding of marketing principles, strategies, and practices in a dynamic business environment. This concentration focuses on developing the skills necessary to create and implement effective marketing campaigns that resonate with target audiences and drive business growth.
Students will explore essential topics such as consumer behavior, brand management, digital marketing, and marketing research. They will learn how to analyze market trends, identify customer needs, and develop marketing strategies that leverage both traditional and digital channels. Additionally, the program emphasizes the importance of ethical marketing practices and corporate social responsibility in building strong brand equity and maintaining customer trust.
Through hands-on projects, case studies, and collaborative assignments, students will gain practical experience in designing and executing marketing strategies across various industries.
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Marketing Management Program
Nusa Putra University, Sukabumi, Indonesia
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MM
Study Level
Masters
Study Mode
On Campus
The Marketing Management concentration in the Master of Management program at Universitas Nusa Putra is designed to equip students with a comprehensive understanding of marketing principles, strategies, and practices in a dynamic business environment. This concentration focuses on developing the skills necessary to create and implement effective marketing campaigns that resonate with target audiences and drive business growth.
Students will explore essential topics such as consumer behavior, brand management, digital marketing, and marketing research. They will learn how to analyze market trends, identify customer needs, and develop marketing strategies that leverage both traditional and digital channels. Additionally, the program emphasizes the importance of ethical marketing practices and corporate social responsibility in building strong brand equity and maintaining customer trust.
Through hands-on projects, case studies, and collaborative assignments, students will gain practical experience in designing and executing marketing strategies across various industries.
Programme overview
Main Subject
Marketing
Degree
MM
Study Level
Masters
Study Mode
On Campus
The Marketing Management concentration in the Master of Management program at Universitas Nusa Putra is designed to equip students with a comprehensive understanding of marketing principles, strategies, and practices in a dynamic business environment. This concentration focuses on developing the skills necessary to create and implement effective marketing campaigns that resonate with target audiences and drive business growth.
Students will explore essential topics such as consumer behavior, brand management, digital marketing, and marketing research. They will learn how to analyze market trends, identify customer needs, and develop marketing strategies that leverage both traditional and digital channels. Additionally, the program emphasizes the importance of ethical marketing practices and corporate social responsibility in building strong brand equity and maintaining customer trust.
Through hands-on projects, case studies, and collaborative assignments, students will gain practical experience in designing and executing marketing strategies across various industries.
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
More programmes from the university
Arts and Humanities (4)
Graphic Design Program
Graphic Design Program
Multimedia Program
Multimedia Program
Business and Management (4)
Auditing Program
Auditing Program
Corporate Business and Sustainability Program
Corporate Business and Sustainability Program
Sustainable Business Program
Sustainable Business Program
Sustainable Management Program
Sustainable Management Program
Taxation Program
Taxation Program
Engineering and Technology (4)
Artificial Intelligence Program
Artificial Intelligence Program
Big Data Analytics Program
Big Data Analytics Program
Buildings and Infrastructure Program
Buildings and Infrastructure Program
Business Information Systems Program
Business Information Systems Program
Computer Engineering Program
Computer Engineering Program
Computer Network Specialist Program
Computer Network Specialist Program
Control Systems Program
Control Systems Program
Electrical Power and Renewable Energy Program
Electrical Power and Renewable Energy Program
Electronics Program
Electronics Program
Energy Conversion Program
Energy Conversion Program
Geotechnical Program
Geotechnical Program
Manufacturing Program
Manufacturing Program
Material Program
Material Program
Multimedia Telecommunication Program
Multimedia Telecommunication Program
Programing and Software Development Program
Programing and Software Development Program
Project Management Program
Project Management Program
Transportation and Road Engineer Program
Transportation and Road Engineer Program
Water Resources Program
Water Resources Program
Social Sciences and Management (4)
Arts Education Program
Arts Education Program
Business and Private Law Program
Business and Private Law Program
Constitutional Law Program
Constitutional Law Program
International and Comparative Law Program
International and Comparative Law Program
Language Program
Language Program
Law and Criminal Justice System Program
Law and Criminal Justice System Program
Science and Mathematics Program
Science and Mathematics Program
Social Science and Civic Education Program
Social Science and Civic Education Program
Business and Management (3)
Business Intelligence Program
Business Intelligence Program
Change Management Program
Change Management Program
Financial Management Program
Financial Management Program
Human Resource Management Program
Human Resource Management Program
Marketing Management Program
Marketing Management Program
Sustainability in Master of Management Program
Sustainability in Master of Management Program
Engineering and Technology (3)
Artificial Intelligence Program
Artificial Intelligence Program
Cyber Security Program
Cyber Security Program
Data Science Program
Data Science Program
Social Sciences and Management (3)
Business Law and Economics Program
Business Law and Economics Program
Constitutional Law Program
Constitutional Law Program
Educational Management Program
Educational Management Program
Educational Psychology Program
Educational Psychology Program
Educational Technology Program
Educational Technology Program
Elementary Education Program
Elementary Education Program
Indonesian Language and Literature Program
Indonesian Language and Literature Program
International Law, Diplomacy, and Global Governance Program
International Law, Diplomacy, and Global Governance Program
Law and Criminal Justice System Program
Law and Criminal Justice System Program
Mathematics Education Program
Mathematics Education Program
Natural Science Education Program
Natural Science Education Program
Engineering and Technology (1)
Data Science Program
Data Science Program