Art and Digital Media

The main purpose of the Art and Digital Media program is to provide students with theoretical and practical knowledge, in compliance with the latest technology trends so that the staff from this institution can be distinguished in the job market. In addition, the theoretical and practical knowledge they will acquire at UBT will serve them as they pursue their careers.

The Art and Digital Media program is designed to train students through the application of appropriate practices, such as drawing, painting, modeling, photography, installation, video effects, and digital image.

Therefore, this program also provides students with knowledge and practices from painting, sculpture, installation, performing arts, video, film and animation.

Despite the fact, the program is designed to produce competent and confident artists who possess key skills and personal and social responsibility, compliant to professional art and digital media practices at a professional level.

Consequently, the program has been adapted to cope with the challenges of the changing cultural and social environment of today’s post-industrial era.

PROGRAM LEARNING OUTCOMES

Knowledge

• Acquire comprehensive theoretical and practical knowledge in the fields of art and digital media, including drawing, painting, modeling, photography, and digital image processing, aligning with the latest technological trends.
• Understand the historical, cultural, and social contexts that influence art and digital media, with the ability to critically analyze and interpret contemporary artistic practices in painting, sculpture, installation, video, and film.
• Gain expertise in digital media technologies, including video effects, animation, and multimedia production, preparing students for the dynamic demands of the creative industry.
• Develop a deep understanding of professional practices in art and digital media, integrating theoretical knowledge with practical applications in both traditional and modern artistic expressions.

Skills

• Demonstrate proficiency in the use of digital media tools, software, and techniques for the creation and manipulation of visual art, animation, and video content, reflecting professional standards in the industry.
• Apply critical thinking, creativity, and technical skills to produce artistic works across a variety of media, including sculpture, installation, video, and digital formats, adapting to the changing cultural and technological landscape.
• Collaborate effectively in multidisciplinary teams, contributing to artistic and digital media projects, and communicate complex artistic concepts and ideas clearly in both visual and verbal formats.

Competencies

• Exhibit personal and social responsibility in artistic practices, ensuring that their work complies with ethical standards and demonstrates a commitment to professional and social responsibilities in the art and digital media industry.
• Take initiative and responsibility for continuous learning and professional development in the ever-evolving fields of art and digital media, staying current with new technologies, trends, and techniques.
• Demonstrate leadership and confidence in pursuing careers as artists, digital media specialists, or creative professionals, using their acquired knowledge and skills to contribute to cultural, social, and professional environments.