Media and Communication

Bachelor Programme for Media and Communication will provide students with comprehensive knowledge on the role of communication in local, national and international level so that students will develop their creative and analytical skills to solve problems they come across.

This programme will offer students the opportunity to collect, evaluate and use information through various media.

The goal of the programme for Media and Communication is to provide students with theoretical and practical knowledge, in order to successfully accomplish tasks within organizations they are going to work with, while performing all communication forms in a foreign language.

This programme has been designed so as to provide a triple combination of studies: essential practical skills, such as interviewing and writing for various media; knowledge about people, institutions and ethical principles that students need to master as a part of the context for journalism.

This is an incentive programme, which provides students with theoretical and practical knowledge in order to be able to work in various fields.

Upon successful completion of studies in the programme for Media and Communication, students will be able to:

Knowledge

• Possess and implement advanced and professional-level proficiency in a foreign language, enabling effective communication in multicultural environments.
• Develop a comprehensive understanding of digital communication and marketing strategies, including working on websites and digital platforms.
• Possess a solid theoretical and practical knowledge foundation for exercising their profession, ensuring readiness for diverse professional opportunities.

Skills

• Work effectively in multicultural teams, demonstrating strong collaboration and adaptability in diverse environments.
• Develop the necessary skills for press design and editing, applying creativity and technical knowledge to media production.
• Start and manage their own business based on a strong knowledge foundation, using entrepreneurial skills and strategic thinking to build successful ventures.

Competencies

• Possess and enhance verbal and written communication skills, with a focus on intercultural and multicultural communication strategies, ensuring clarity and sensitivity in diverse contexts.
• Quickly absorb and apply new information, demonstrating agility and adaptability in professional and learning environments.
• Continuously improve and develop personal and professional styles, demonstrating commitment to self-growth and refinement in communication and business practices.