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In contrast to traditional methods of communication, digital technologies and platforms facilitate greater consumer interactivity and empowerment. In a highly competitive and connected global marketplace, the unique properties of digital technologies can therefore present both opportunities and challenges for firms. Increasingly, marketing and communication professionals are expected to embrace digital channels to encourage customer and partner engagement. Equally, professionals in technical roles are now required to apply their digital skills and expertise more strategically to drive business value. Recognising the vital role of digital tools for effective organisational and business communication, and the growing importance of open, collaborative working practices, this course combines expertise from both technical and communication disciplines to provide an enriching and multidisciplinary learning environment. Specifically, this course will provide you with the opportunity to: Critically assess the changing business and technology landscape to develop the knowledge, expertise and strategic vision required to lead organisations in the digital age. Compare and contrast a variety of digital technologies and marketing communication approaches. Strategically apply the latest digital marketing communication tools and services to achieve business communication objectives in support of organisational goals.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
In contrast to traditional methods of communication, digital technologies and platforms facilitate greater consumer interactivity and empowerment. In a highly competitive and connected global marketplace, the unique properties of digital technologies can therefore present both opportunities and challenges for firms. Increasingly, marketing and communication professionals are expected to embrace digital channels to encourage customer and partner engagement. Equally, professionals in technical roles are now required to apply their digital skills and expertise more strategically to drive business value. Recognising the vital role of digital tools for effective organisational and business communication, and the growing importance of open, collaborative working practices, this course combines expertise from both technical and communication disciplines to provide an enriching and multidisciplinary learning environment. Specifically, this course will provide you with the opportunity to: Critically assess the changing business and technology landscape to develop the knowledge, expertise and strategic vision required to lead organisations in the digital age. Compare and contrast a variety of digital technologies and marketing communication approaches. Strategically apply the latest digital marketing communication tools and services to achieve business communication objectives in support of organisational goals.
Admission Requirements
We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements. Entry Requirements This course is suited to you, if you are a recent graduate or are already in employment or have relevant work experience and wish to enhance your existing skills. You will normally have gained a Second Class Honours degree, or above, in Communication, Media, Business, Marketing, Information & Communication Technology or a cognate area. If you do not meet the academic criteria outlined above, but have substantial and significant experiential learning, a portfolio of written evidence may be considered as an alternative entrance route, and you should contact the Course Director for further information. English Language Requirements English language requirements for international applicants The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes. Ulster recognises a number of other English language tests and comparable IELTS equivalent scores. English Language requirements for non-international applicants Applicants are required to provide evidence of competence in written and spoken English (GCSE grade C) or equivalent. English language requirements Your country
Sep
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Digital Marketing Communication and Leadership MSc
Belfast, Belfast, United Kingdom
SepStarting Month
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
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Human Rights Law and Transitional Justice LLM
Human Rights Law and Transitional Justice LLM
International Commercial Law and ADR LLM
International Commercial Law and ADR LLM
International Tourism and Hospitality Management MSc
International Tourism and Hospitality Management MSc
Journalism MA
Journalism MA
Law LLM
Law LLM
Legal Innovation and Technology Law LLM, MSc
Legal Innovation and Technology Law LLM, MSc
Library and Information Management PgDip, MSc
Library and Information Management PgDip, MSc
Peace and Conflict Studies MSc
Peace and Conflict Studies MSc
Photography (MFA) MFA
Photography (MFA) MFA
Photography (MFA) eLearning MFA
Photography (MFA) eLearning MFA
Public Administration MPA
Public Administration MPA
Real Estate MSc
Real Estate MSc
Social Policy MSc
Social Policy MSc
Sport and Exercise Medicine PgDip, MSc
Sport and Exercise Medicine PgDip, MSc
Sport and Exercise Nutrition PgDip, MSc
Sport and Exercise Nutrition PgDip, MSc
Sport and Exercise Psychology MSc
Sport and Exercise Psychology MSc
Sports Coaching and Performance MSc
Sports Coaching and Performance MSc
Strength and Conditioning MSc
Strength and Conditioning MSc
Executive MBA (2)
Executive MBA (Master of Business Administration) MBA
Executive MBA (Master of Business Administration) MBA
Full-Time MBA (2)
MBA (Master of Business Administration) MBA
MBA (Master of Business Administration) MBA