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Unlock the power of user-centric design and transform the way you approach problem-solving. The User Experience and Service Design MA at Ulster University equips you with the skills to create exceptional digital experiences that captivate audiences and drive business success. Immerse yourself in the latest design methodologies, from user research and prototyping to service blueprinting and design thinking. Develop a deep understanding of human behaviour and learn to craft seamless, intuitive experiences that delight users at every touchpoint In today's fast-paced, technology-driven world, exceptional user experience is the key to standing out from the crowd. This course will give you the cutting-edge expertise to design innovative solutions that solve real-world problems and position you as a sought-after talent in the creative industries Whether you aspire to lead in-house design teams, spearhead agency projects, or embark on an entrepreneurial journey, this program will equip you with the strategic thinking and design leadership skills to make a lasting impact Become a driving force in shaping the future of customer-centric experiences. Semester 1 Exploration and Enquiry (40 credits) This module provides students with the necessary critical, practical and intellectual frameworks to initiate, evaluate, negotiate and develop a sustainable creative practice within their respective fields. The module combines presentations from professionals and researchers that provide a forum for peer discussion and debate. The module cultivates self-directed, practice-led research and fosters sustainable, critical engagement with your creative work. It provides opportunities to acquire new skills and knowledge and to consider initiating interdisciplinary or strategic partnerships. Design Thinking (20 credits ) The Design Thinking module enables students to develop an understanding of user needs and challenge existing approaches through independent, innovative and disruptive thinking. This module will challenge students to question: the problem, assumptions, and implications, of their project work, allowing deeper investigation and critical evaluation of knowledge and understanding of the wider theoretical development of design as a discipline. Semester 2 Specialist Skills Development (40 credits) With a focus on theory and practical applications, students will expand their knowledge, and develop strategies and research methods for problem-solving, opportunity identification, innovation framing, prototyping, and testing. The module includes a concentrated period of practical research and peer critique, challenging students to explore contemporary issues and design solutions for social impact. It also prepares students to produce a practice-led and critically sound project proposal that generates the foundation for their Master's Projects. Students will choose to study one of the following during the second semester Design Futures (20 credits) This module aims to equip students with the skills and knowledge necessary to navigate the rapidly changing landscape of design in the 21st century. From artificial intelligence and machine learning to sustainability concerns, designers face numerous and complex challenges. Through lectures, workshops, and research, students will learn about the latest developments in AI and other emerging technologies and how to apply them in the context of user experience and service design. By combining cutting-edge technology with a deep understanding of social and ethical implications, students will be equipped to create sustainable, ethical, and socially responsible products and services that make a positive impact on the world. Creative Entrepreneurship (20 credits) This module aims to provide students with an understanding of the role business plays within the creative industries. By focusing on developing students' entrepreneurship and intrapreneurship awareness, it seeks to ensure that they are equipped with the skills needed to establish sustainable creative practices. Semester 3 Master’s Project (60 credits) The Master’s Project provides students with a period of sustained self-motivated and practice-led creative engagement. It brings to a resolution a body of work relevant to the area of focus for the student's Masters programme, whether user experience, service design, or design thinking. The module realises key skills and knowledge concerning the management, documentation, evaluation and dissemination of the creative and practice-led research process in relation to these domains. It also facilitates a sustained independent period of enquiry within a clearly determined creative body of practice, underpinned by exploration of a range of critical and contextual frameworks evidence in a final, Masters report. Frequently asked questions Do you offer real-world projects or industry collaborations as part of the course? Yes, during the second semester, we work closely with a range of industry professionals who provide you with a brief based on a real-world problem. The project would be supported through workshop sessions with the nominated company, providing you with first-hand knowledge of industry practices. Can applicants with non-design backgrounds or relevant professional experience apply for the course? Yes, many of our applicants come from non-design backgrounds. We have welcomed students with undergraduate degrees in anthropology to zoology and everything in between. Creativity comes in many forms. We are not looking for artists with superb drawing skills; we are looking for creative thinkers who can solve many of the problems society faces today. Are there unique learning opportunities, such as guest lectures, industry mentors, or competitions? Yes, you would be paired with a mentor from industry who provides one-to-one support during your time on the course. This mentorship could take the form of support with coursework, insights into the industry, preparation for employment, advice on portfolio development and whatever else you may find useful. In addition, we run a series of guest lectures inviting industry UX and service design professionals from, amongst others, Adobe, Citi, Deloitte, Google, and many more. Students are encouraged to enter their master’s projects for a range of competitions, many of whom have enjoyed success. Are there any opportunities to specialise relevant to personal interests or career goals? Yes, many students enter the course with pre-existing interests they wish to pursue. Those who are interested in research will concentrate on UX and service design research methods to develop their knowledge and skills. Others interested in design will focus on UX research or UI design. The coursework’s focus on group projects allows students to focus on particular interests, thereby allowing them to build a strong knowledge base. How much of the course is practical, and how much
Programme overview
Degree
Other
Study Level
Masters
Study Mode
On Campus
Unlock the power of user-centric design and transform the way you approach problem-solving. The User Experience and Service Design MA at Ulster University equips you with the skills to create exceptional digital experiences that captivate audiences and drive business success. Immerse yourself in the latest design methodologies, from user research and prototyping to service blueprinting and design thinking. Develop a deep understanding of human behaviour and learn to craft seamless, intuitive experiences that delight users at every touchpoint In today's fast-paced, technology-driven world, exceptional user experience is the key to standing out from the crowd. This course will give you the cutting-edge expertise to design innovative solutions that solve real-world problems and position you as a sought-after talent in the creative industries Whether you aspire to lead in-house design teams, spearhead agency projects, or embark on an entrepreneurial journey, this program will equip you with the strategic thinking and design leadership skills to make a lasting impact Become a driving force in shaping the future of customer-centric experiences. Semester 1 Exploration and Enquiry (40 credits) This module provides students with the necessary critical, practical and intellectual frameworks to initiate, evaluate, negotiate and develop a sustainable creative practice within their respective fields. The module combines presentations from professionals and researchers that provide a forum for peer discussion and debate. The module cultivates self-directed, practice-led research and fosters sustainable, critical engagement with your creative work. It provides opportunities to acquire new skills and knowledge and to consider initiating interdisciplinary or strategic partnerships. Design Thinking (20 credits ) The Design Thinking module enables students to develop an understanding of user needs and challenge existing approaches through independent, innovative and disruptive thinking. This module will challenge students to question: the problem, assumptions, and implications, of their project work, allowing deeper investigation and critical evaluation of knowledge and understanding of the wider theoretical development of design as a discipline. Semester 2 Specialist Skills Development (40 credits) With a focus on theory and practical applications, students will expand their knowledge, and develop strategies and research methods for problem-solving, opportunity identification, innovation framing, prototyping, and testing. The module includes a concentrated period of practical research and peer critique, challenging students to explore contemporary issues and design solutions for social impact. It also prepares students to produce a practice-led and critically sound project proposal that generates the foundation for their Master's Projects. Students will choose to study one of the following during the second semester Design Futures (20 credits) This module aims to equip students with the skills and knowledge necessary to navigate the rapidly changing landscape of design in the 21st century. From artificial intelligence and machine learning to sustainability concerns, designers face numerous and complex challenges. Through lectures, workshops, and research, students will learn about the latest developments in AI and other emerging technologies and how to apply them in the context of user experience and service design. By combining cutting-edge technology with a deep understanding of social and ethical implications, students will be equipped to create sustainable, ethical, and socially responsible products and services that make a positive impact on the world. Creative Entrepreneurship (20 credits) This module aims to provide students with an understanding of the role business plays within the creative industries. By focusing on developing students' entrepreneurship and intrapreneurship awareness, it seeks to ensure that they are equipped with the skills needed to establish sustainable creative practices. Semester 3 Master’s Project (60 credits) The Master’s Project provides students with a period of sustained self-motivated and practice-led creative engagement. It brings to a resolution a body of work relevant to the area of focus for the student's Masters programme, whether user experience, service design, or design thinking. The module realises key skills and knowledge concerning the management, documentation, evaluation and dissemination of the creative and practice-led research process in relation to these domains. It also facilitates a sustained independent period of enquiry within a clearly determined creative body of practice, underpinned by exploration of a range of critical and contextual frameworks evidence in a final, Masters report. Frequently asked questions Do you offer real-world projects or industry collaborations as part of the course? Yes, during the second semester, we work closely with a range of industry professionals who provide you with a brief based on a real-world problem. The project would be supported through workshop sessions with the nominated company, providing you with first-hand knowledge of industry practices. Can applicants with non-design backgrounds or relevant professional experience apply for the course? Yes, many of our applicants come from non-design backgrounds. We have welcomed students with undergraduate degrees in anthropology to zoology and everything in between. Creativity comes in many forms. We are not looking for artists with superb drawing skills; we are looking for creative thinkers who can solve many of the problems society faces today. Are there unique learning opportunities, such as guest lectures, industry mentors, or competitions? Yes, you would be paired with a mentor from industry who provides one-to-one support during your time on the course. This mentorship could take the form of support with coursework, insights into the industry, preparation for employment, advice on portfolio development and whatever else you may find useful. In addition, we run a series of guest lectures inviting industry UX and service design professionals from, amongst others, Adobe, Citi, Deloitte, Google, and many more. Students are encouraged to enter their master’s projects for a range of competitions, many of whom have enjoyed success. Are there any opportunities to specialise relevant to personal interests or career goals? Yes, many students enter the course with pre-existing interests they wish to pursue. Those who are interested in research will concentrate on UX and service design research methods to develop their knowledge and skills. Others interested in design will focus on UX research or UI design. The coursework’s focus on group projects allows students to focus on particular interests, thereby allowing them to build a strong knowledge base. How much of the course is practical, and how much
Admission Requirements
We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements. Entry Requirements Applicants must hold a degree (with at least 2ii Honours standard) or equivalent or demonstrate their ability to undertake the course through the accreditation of prior learning. The course interlinks the domains of User Experience Design, Service Design and Design Thinking. Students first explore aspects of each before selecting a personal focus during Semester 2. The specific requirements for admission are detailed below: i) Applicants should normally hold a good honours degree in design practice or cognate subject from a University of the United Kingdom or the Republic of Ireland, from the Council of National Academic Awards, the Higher Education and Training Awards Council or from an institution of another country which is recognised as being of an equivalent standard. ii) Applications are welcomed from diverse backgrounds however, where there is a discipline shift the applicant must represent a coherent rationale for this shift and evidence prerequisite understanding and skills/experience (see below). iii) Interview by portfolio and proposal. Portfolios must be digital but multiple file types are acceptable (e.g., .pdfs, .docx, .pptx, .jpegs, etc.). Portfolios may also take a variety of forms. For example, if applicants come from a non-design background (e.g., the social sciences), they may use the portfolio to demonstrate research competencies or outline a series of possible projects. The programme is devised specifically to support continuing lifelong learning for professions in a rapidly changing field. Therefore APL (Accreditation for Prior Learning) will be considered as evidence of exceptional ability appropriate to recruitment to the programme. Applications from professionals with extensive professional, industrial and/or commercial experience but lacking recent or higher-level academic qualifications will be encouraged. APL (Advanced Prior Learning) will be considered as evidence of exceptional ability appropriate to the course. English Language Requirements English language requirements for international applicants The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes. Ulster recognises a number of other English language tests and comparable IELTS equivalent scores. English language requirements Your country Exemptions and transferability Exemptions will be considered on an individual basis.
Sep
Scholarships
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User Experience and Service Design MDes
Belfast, Belfast, United Kingdom
SepStarting Month
Programme overview
Degree
Other
Study Level
Masters
Study Mode
On Campus
Programme overview
Degree
Other
Study Level
Masters
Study Mode
On Campus
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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Sociology with Politics and International Studies BSc (Hons) - Belfast Campus
Sociology with Politics and International Studies BSc (Hons) - Belfast Campus
Sociology with Politics and International Studies BSc (Hons) - Londonderry Campus
Sociology with Politics and International Studies BSc (Hons) - Londonderry Campus
Sport Studies BSc (Hons)
Sport Studies BSc (Hons)
Sport and Exercise Nutrition BSc (Hons)
Sport and Exercise Nutrition BSc (Hons)
Sport and Exercise Sciences BSc (Hons) - Belfast Campus
Sport and Exercise Sciences BSc (Hons) - Belfast Campus
Sport and Exercise Sciences BSc (Hons) - Londonderry Campus
Sport and Exercise Sciences BSc (Hons) - Londonderry Campus
Sport, Physical Activity and Health with optional placement year BSc (Hons)
Sport, Physical Activity and Health with optional placement year BSc (Hons)
Sports Coaching and Performance BSc (Hons)
Sports Coaching and Performance BSc (Hons)
Arts and Humanities (6)
Animation MA
Animation MA
Architecture MArch
Architecture MArch
Creative Musicianship MMus
Creative Musicianship MMus
Cultural Heritage and Museum Studies MA
Cultural Heritage and Museum Studies MA
English Literature MA
English Literature MA
Fine Art (MFA) MFA
Fine Art (MFA) MFA
Games Design MA
Games Design MA
History MA
History MA
Irish Language Translation, Interpreting and Professional Language Skills MA
Irish Language Translation, Interpreting and Professional Language Skills MA
Museum Practice and Management PgDip, MA
Museum Practice and Management PgDip, MA
User Experience and Service Design MDes
User Experience and Service Design MDes
Business and Management (6)
Accounting MSc
Accounting MSc
Advanced Accounting MAcc
Advanced Accounting MAcc
Advanced Accounting MSc
Advanced Accounting MSc
Business Development and Innovation MSc
Business Development and Innovation MSc
Business Improvement MSc
Business Improvement MSc
Business in Technology - Degree Apprenticeship MSc
Business in Technology - Degree Apprenticeship MSc
Business in Technology MSc
Business in Technology MSc
Digital Marketing Communication and Leadership MSc
Digital Marketing Communication and Leadership MSc
Executive Leadership MSc
Executive Leadership MSc
FinTech Management - Degree Apprenticeship MSc
FinTech Management - Degree Apprenticeship MSc
FinTech Management MSc
FinTech Management MSc
Global Investment Management MSc
Global Investment Management MSc
International Accounting with Analytics - Degree Apprenticeship MSc
International Accounting with Analytics - Degree Apprenticeship MSc
International Accounting with Analytics MSc
International Accounting with Analytics MSc
International Business (Extended) MSc
International Business (Extended) MSc
International Business (Extended) with Data Analytics MSc
International Business (Extended) with Data Analytics MSc
International Business (Extended) with Human Resource Management MSc
International Business (Extended) with Human Resource Management MSc
International Business MSc
International Business MSc
International Business with Data Analytics MSc
International Business with Data Analytics MSc
International Business with Human Resource Management MSc
International Business with Human Resource Management MSc
International Event Management MSc
International Event Management MSc
Leadership and Innovation in the Public Sector MSc
Leadership and Innovation in the Public Sector MSc
Management MSc
Management MSc
Management and Corporate Governance MSc - Belfast Campus
Management and Corporate Governance MSc - Belfast Campus
Management and Corporate Governance MSc - Marino Institute, Dublin
Management and Corporate Governance MSc - Marino Institute, Dublin
Marketing MSc
Marketing MSc
Engineering and Technology (6)
Artificial Intelligence - Degree Apprenticeship MSc
Artificial Intelligence - Degree Apprenticeship MSc
Artificial Intelligence MSc
Artificial Intelligence MSc
Biomedical Engineering MEng (Hons)
Biomedical Engineering MEng (Hons)
Biomedical Engineering PgDip, MSc
Biomedical Engineering PgDip, MSc
Civil and Infrastructure Engineering - Degree Apprenticeship PgDip, MSc
Civil and Infrastructure Engineering - Degree Apprenticeship PgDip, MSc
Civil and Infrastructure Engineering PgDip, MSc
Civil and Infrastructure Engineering PgDip, MSc
Computer Science - Degree Apprenticeship MSc
Computer Science - Degree Apprenticeship MSc
Computer Science MSc
Computer Science MSc
Computing Science (Conversion) MSc
Computing Science (Conversion) MSc
Computing Science (Conversion) with Data Science MSc
Computing Science (Conversion) with Data Science MSc
Data Science MSc
Data Science MSc
Electronic Engineering MEng (Hons)
Electronic Engineering MEng (Hons)
Energy Storage Applied Research MSc
Energy Storage Applied Research MSc
Energy Storage MSc
Energy Storage MSc
Engineering Management MEng (Hons)
Engineering Management MEng (Hons)
Ethical and Responsible Artificial Intelligence MSc
Ethical and Responsible Artificial Intelligence MSc
Fire Safety Engineering PgDip, MSc
Fire Safety Engineering PgDip, MSc
Internet of Things MSc
Internet of Things MSc
Manufacturing Management PgDip, MSc
Manufacturing Management PgDip, MSc
Mechanical Engineering (Applied Research) MSc
Mechanical Engineering (Applied Research) MSc
Mechanical Engineering MEng (Hons)
Mechanical Engineering MEng (Hons)
Mechanical Engineering MSc
Mechanical Engineering MSc
Mechatronic Engineering MEng (Hons)
Mechatronic Engineering MEng (Hons)
Professional Software Development (Data Science) MSc
Professional Software Development (Data Science) MSc
Professional Software Development MSc
Professional Software Development MSc
Renewable Energy and Energy Management PgDip, MSc
Renewable Energy and Energy Management PgDip, MSc
Smart Manufacturing Systems MSc
Smart Manufacturing Systems MSc
Software Engineering MEng (Hons)
Software Engineering MEng (Hons)
Life Sciences and Medicine (6)
Advanced Pharmacy Practice MSc
Advanced Pharmacy Practice MSc
Advanced Practice MSc
Advanced Practice MSc
Applied Behaviour Analysis MSc
Applied Behaviour Analysis MSc
Applied Psychology (Mental Health and Psychological Therapies) MSc
Applied Psychology (Mental Health and Psychological Therapies) MSc
Biomedical Science MSc
Biomedical Science MSc
Biotechnology Research MSc
Biotechnology Research MSc
Dietetics MSc
Dietetics MSc
Health Psychology MSc
Health Psychology MSc
Health and Wellbeing PgDip, MSc
Health and Wellbeing PgDip, MSc
Human Nutrition MSc
Human Nutrition MSc
Leadership in Health and Social Care PgDip, MSc
Leadership in Health and Social Care PgDip, MSc
Optometry MOptom
Optometry MOptom
Personalised Medicine MSc
Personalised Medicine MSc
Pharmaceutical Bioscience MSci (Hons)
Pharmaceutical Bioscience MSci (Hons)
Pharmaceutical Sciences MSc
Pharmaceutical Sciences MSc
Pharmacy MPharm (Hons)
Pharmacy MPharm (Hons)
Psychology MSc
Psychology MSc
Veterinary Public Health (Food Regulatory Affairs) PgDip, MSc
Veterinary Public Health (Food Regulatory Affairs) PgDip, MSc
Natural Sciences (6)
Advanced Composites and Polymers PgDip, MSc
Advanced Composites and Polymers PgDip, MSc
Environmental Management PgDip, MSc
Environmental Management PgDip, MSc
Environmental Management with Geographic Information Systems PgDip, MSc
Environmental Management with Geographic Information Systems PgDip, MSc
Environmental Toxicology and Pollution Monitoring PgDip, MSc
Environmental Toxicology and Pollution Monitoring PgDip, MSc
Food and Nutrition MSc
Food and Nutrition MSc
Geographic Information Systems PgDip, MSc
Geographic Information Systems PgDip, MSc
Remote Sensing and Geographic Information Systems PgDip, MSc
Remote Sensing and Geographic Information Systems PgDip, MSc
Sustainable Management MSc
Sustainable Management MSc
Social Sciences and Management (6)
Access to Justice LLM
Access to Justice LLM
Communication and Public Relations PgDip, MSc
Communication and Public Relations PgDip, MSc
Community Youth Work PgDip, MSc
Community Youth Work PgDip, MSc
Criminology and Criminal Justice MSc
Criminology and Criminal Justice MSc
Education with Specialisms MEd
Education with Specialisms MEd
Film and TV Production MA
Film and TV Production MA
Gender and Human Rights LLM
Gender and Human Rights LLM
Global Sustainable Tourism MSc
Global Sustainable Tourism MSc
Golf Management MSc
Golf Management MSc
Human Resource Management MSc
Human Resource Management MSc
Human Rights LLM
Human Rights LLM
Human Rights Law and Transitional Justice LLM
Human Rights Law and Transitional Justice LLM
International Commercial Law and ADR LLM
International Commercial Law and ADR LLM
International Tourism and Hospitality Management MSc
International Tourism and Hospitality Management MSc
Journalism MA
Journalism MA
Law LLM
Law LLM
Legal Innovation and Technology Law LLM, MSc
Legal Innovation and Technology Law LLM, MSc
Library and Information Management PgDip, MSc
Library and Information Management PgDip, MSc
Peace and Conflict Studies MSc
Peace and Conflict Studies MSc
Photography (MFA) MFA
Photography (MFA) MFA
Photography (MFA) eLearning MFA
Photography (MFA) eLearning MFA
Public Administration MPA
Public Administration MPA
Real Estate MSc
Real Estate MSc
Social Policy MSc
Social Policy MSc
Sport and Exercise Medicine PgDip, MSc
Sport and Exercise Medicine PgDip, MSc
Sport and Exercise Nutrition PgDip, MSc
Sport and Exercise Nutrition PgDip, MSc
Sport and Exercise Psychology MSc
Sport and Exercise Psychology MSc
Sports Coaching and Performance MSc
Sports Coaching and Performance MSc
Strength and Conditioning MSc
Strength and Conditioning MSc
Executive MBA (2)
Executive MBA (Master of Business Administration) MBA
Executive MBA (Master of Business Administration) MBA
Full-Time MBA (2)
MBA (Master of Business Administration) MBA
MBA (Master of Business Administration) MBA