International Tourism and Hospitality Management MSc Postgraduate Programme By Ulster University |TopUniversities

Programme overview

Degree

MSc

Study Level

Masters

Study Mode

On Campus

Course modules include: Semester 1 Tourism & Hospitality Principles The module provides students with an understanding of key principles of tourism and hospitality, the structures for both, and how they have been operationalised. It also assesses the impacts of both on destinations and the relevance for both sectors in the future. Strategic Marketing The module examines and applies the principles, concepts and theories of strategic marketing management including managing the marketing mix, strategy formulation, strategic decision making and evaluation of marketing performance. Moreover, the module provides students with an understanding and knowledge of a range of analytical models and tools which can be applied to marketing planning, implementation and control. Managing & Leading People The significance of leadership in achieving results is well established in research with findings highlighting that leadership behaviour is often responsible for the difference between success and failure in organisations. Management is essentially concerned with getting things done through people by exercising sound leadership. This module examines the key concepts of management and leadership with specific reference to the role of the Line Manager and the need for effective Leadership. Furthermore, it examines the critical role of the HR Function and Line Management when managing people within the international service industries. Semester 2 Contemporary Issues in Tourism & Hospitality The module explores a range of current issues that are relevant for tourism and hospitality today, either in terms of shaping new scholarly thinking or have clear applied value to both sectors. Business Sustainability & Innovation The module examines a range of theoretical and practical issues surrounding business sustainability and innovation. The use of case studies to apply business models develops an understanding of key business concepts including entrepreneurship, innovation, creativity, value creation and value capture. The development of business model use by student teams will immerse students in key methods of innovation and value propositions, which are relevant for contemporary managers as well as aspiring entrepreneurs. Data & Performance Metrics This module aims to develop students' analytical capabilities within the context of the hospitality and tourism industry. It focuses on the evaluation and application of industry specific key performance indicators (KPIs), while introducing modern tools and techniques for interpreting and understanding data. Through critical analysis of real world scenarios, will gain the skills to make data-informed decisions that enhance operational performance and strategic planning in hospitality and tourism settings. Semester 3 Dissertation The module element will enable students to undertake a Dissertation at postgraduate level, building on knowledge and skills gained through the course, including in particular the Data & Performance Metrics module. Capstone Management Project The aim of this module is to foster critical thinking, problem-solving, and decision-making abilities as students tackle real-world business and organisation challenges within the context of their chosen specialisation. Furthermore, the module encourages collaboration, communication and leadership skills, preparing students to become adept professionals capable of making meaningful contributions to their respective industries.

Programme overview

Degree

MSc

Study Level

Masters

Study Mode

On Campus

Course modules include: Semester 1 Tourism & Hospitality Principles The module provides students with an understanding of key principles of tourism and hospitality, the structures for both, and how they have been operationalised. It also assesses the impacts of both on destinations and the relevance for both sectors in the future. Strategic Marketing The module examines and applies the principles, concepts and theories of strategic marketing management including managing the marketing mix, strategy formulation, strategic decision making and evaluation of marketing performance. Moreover, the module provides students with an understanding and knowledge of a range of analytical models and tools which can be applied to marketing planning, implementation and control. Managing & Leading People The significance of leadership in achieving results is well established in research with findings highlighting that leadership behaviour is often responsible for the difference between success and failure in organisations. Management is essentially concerned with getting things done through people by exercising sound leadership. This module examines the key concepts of management and leadership with specific reference to the role of the Line Manager and the need for effective Leadership. Furthermore, it examines the critical role of the HR Function and Line Management when managing people within the international service industries. Semester 2 Contemporary Issues in Tourism & Hospitality The module explores a range of current issues that are relevant for tourism and hospitality today, either in terms of shaping new scholarly thinking or have clear applied value to both sectors. Business Sustainability & Innovation The module examines a range of theoretical and practical issues surrounding business sustainability and innovation. The use of case studies to apply business models develops an understanding of key business concepts including entrepreneurship, innovation, creativity, value creation and value capture. The development of business model use by student teams will immerse students in key methods of innovation and value propositions, which are relevant for contemporary managers as well as aspiring entrepreneurs. Data & Performance Metrics This module aims to develop students' analytical capabilities within the context of the hospitality and tourism industry. It focuses on the evaluation and application of industry specific key performance indicators (KPIs), while introducing modern tools and techniques for interpreting and understanding data. Through critical analysis of real world scenarios, will gain the skills to make data-informed decisions that enhance operational performance and strategic planning in hospitality and tourism settings. Semester 3 Dissertation The module element will enable students to undertake a Dissertation at postgraduate level, building on knowledge and skills gained through the course, including in particular the Data & Performance Metrics module. Capstone Management Project The aim of this module is to foster critical thinking, problem-solving, and decision-making abilities as students tackle real-world business and organisation challenges within the context of their chosen specialisation. Furthermore, the module encourages collaboration, communication and leadership skills, preparing students to become adept professionals capable of making meaningful contributions to their respective industries.

Admission Requirements

We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements. Entry Requirements Applicants must normally have gained: A second class honours degree or better from a recognised university of the UK, Republic of Ireland, from the Council for National Academic Awards, the National Council for Educational Awards, the Higher Education and Training Awards Council, or from an institution of another country which has been recognised as being of an equivalent standard; or An equivalent standard (normally 50%) in a Graduate Diploma, Graduate Certificate, Postgraduate Certificate or Postgraduate Diploma or an approved professional qualification or other qualification; and Provide evidence of competence in written and spoken English to GCSE grade C or equivalent. Non-English speakers must demonstrate that English ability is appropriate for studying at this level and provide evidence of English competence to IELTs 6.0. Applicants do not have to hold their primary degree in a cognate area, but prior knowledge of studying tourism at an undergraduate level or relevant work experience may be beneficial. In exceptional circumstances, where an individual has substantial and significant experiential learning, a portfolio of written evidence demonstrating the meeting of graduate qualities (including subject-specific outcomes, as determined by the Course Committee) may be considered as an alternative entrance route. Evidence used to demonstrate graduate qualities may not be used for exemption against modules within the programme. An interview may form part of the selection process. English Language Requirements English language requirements for international applicants The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for UKVI purposes. Ulster recognises a number of other English language tests and comparable IELTS equivalent scores. English language requirements Your country Exemptions and transferability Do you have another qualification awarded by Ulster University or by another university or other educational institution, or have evidence of accreditation of prior learning? These may be considered for exemption from part of the programme, provided that you register as a student at Ulster University for modules amounting to at least the final third of the credit value of the award at the highest level. What exemptions can I get? The Programme Director can advise candidates as to the eligibility of their accredited course. How do I apply for exemptions? When accepted on the Programme you are asked to complete an exemptions form, which is reviewed by the Director and exemptions are then agreed during the Induction process. Exemption is not permitted from the dissertation or business project.

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