48 monthsProgramme duration
OctStarting Month
Programme overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
The Bachelor's Degree in Digital Communication trains professionals capable of developing and leading projects that integrate advertising and digital marketing with social networks, applications, online businesses, web design, production of multimedia content and analysis of metrics and data. for decision making.
The curriculum of the Bachelor's Degree in Digital Communication has 4 training axes:
1. Digital communication.
2. Technology and content.
3. Business and branding and
4. Professional development.
Students study topics including web design, layout, introduction to construction, data collection and processing, visual identity and branding, information architecture, marketing, oral and written communication skills, user experience, web application development, planning and development of communication campaigns, writing workshop, communication planning on social networks, visual storytelling on social networks, audiovisual content strategy, digital transmedia campaigns, design and animation (Motion Graphics), administration and management of a virtual store and carrying out a marketing plan for an online business.
Programme overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
The Bachelor's Degree in Digital Communication trains professionals capable of developing and leading projects that integrate advertising and digital marketing with social networks, applications, online businesses, web design, production of multimedia content and analysis of metrics and data. for decision making.
The curriculum of the Bachelor's Degree in Digital Communication has 4 training axes:
1. Digital communication.
2. Technology and content.
3. Business and branding and
4. Professional development.
Students study topics including web design, layout, introduction to construction, data collection and processing, visual identity and branding, information architecture, marketing, oral and written communication skills, user experience, web application development, planning and development of communication campaigns, writing workshop, communication planning on social networks, visual storytelling on social networks, audiovisual content strategy, digital transmedia campaigns, design and animation (Motion Graphics), administration and management of a virtual store and carrying out a marketing plan for an online business.
Admission Requirements
Scholarships
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