48 monthsProgramme duration
Programme overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
They are professionals with a comprehensive vision of Public Relations and Corporate and Organizational Communications who create links between people and brands, advise on building and strengthening the image, plan campaigns, manage social networks, develop content, messages and projects for clients, companies and institutions.
What do you study in a Bachelor's Degree in Public Relations?
The Bachelor's Degree in Public Relations trains professionals capable of leading strategic communication and engagement with diverse publics within institutions. The curriculum is divided into five core areas: public relations, communication workshops, business and corporate affairs, communication and society, and professional development.
Students acquire skills to manage corporate image and identity, learning to design and implement effective communication strategies. They are trained to handle media and press relations, internal and external communication, business protocol and etiquette, public opinion, crisis management, and corporate social responsibility. Furthermore, the program fosters the ability to build strong connections with diverse audiences using both traditional and digital media. Through workshops, students incorporate writing and event planning tools, among others. The Public Relations program also includes training in team leadership, business planning, advertising, and entrepreneurship.
Programme overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
They are professionals with a comprehensive vision of Public Relations and Corporate and Organizational Communications who create links between people and brands, advise on building and strengthening the image, plan campaigns, manage social networks, develop content, messages and projects for clients, companies and institutions.
What do you study in a Bachelor's Degree in Public Relations?
The Bachelor's Degree in Public Relations trains professionals capable of leading strategic communication and engagement with diverse publics within institutions. The curriculum is divided into five core areas: public relations, communication workshops, business and corporate affairs, communication and society, and professional development.
Students acquire skills to manage corporate image and identity, learning to design and implement effective communication strategies. They are trained to handle media and press relations, internal and external communication, business protocol and etiquette, public opinion, crisis management, and corporate social responsibility. Furthermore, the program fosters the ability to build strong connections with diverse audiences using both traditional and digital media. Through workshops, students incorporate writing and event planning tools, among others. The Public Relations program also includes training in team leadership, business planning, advertising, and entrepreneurship.
Admission Requirements
Scholarships
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