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Transmedia storytelling is a type of narrative in which the story unfolds through multiple media and communication platforms. Thus, stories appear interrelated while, at the same time, maintaining their narrative independence and having each of them a complete meaning. This can be understood as a story being told from different perspectives, according to the medium used in each case: a book, a comic, an Internet post, an ad, a television series, the social media, virtual and augmented reality, cinema or a videogame. As far as production is concerned, it requires creating content that 'gets the public hooked' by using different techniques. To achieve this, transmedia production develops stories through different media formats in order to release unique pieces of content for each channel. It is essential that these pieces of content are openly or subtly linked to each other, and that there is narrative synchrony between them. Transmedia consists in expanding a project to multiple media, so that each of them contributes a different and significant part to the whole, and in this way, their potential is made the most of; together, they allow the audience to participate in different ways. The audience is therefore an active one, seeking to interact and decide on the content - even contribute to it and improve it. Any project requires an approach that includes integration and synergy between the multiple media windows that make up our environment. Today, transmedia has become an option for any audiovisual, communicative, cultural, educational or business project. Transmedia thinking means understanding projects as networks; their elements, as subsets of networks to be explored and exploited; and the role of the transmedia creator and producer, as the architect of such projects.
Programme overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
Transmedia storytelling is a type of narrative in which the story unfolds through multiple media and communication platforms. Thus, stories appear interrelated while, at the same time, maintaining their narrative independence and having each of them a complete meaning. This can be understood as a story being told from different perspectives, according to the medium used in each case: a book, a comic, an Internet post, an ad, a television series, the social media, virtual and augmented reality, cinema or a videogame. As far as production is concerned, it requires creating content that 'gets the public hooked' by using different techniques. To achieve this, transmedia production develops stories through different media formats in order to release unique pieces of content for each channel. It is essential that these pieces of content are openly or subtly linked to each other, and that there is narrative synchrony between them. Transmedia consists in expanding a project to multiple media, so that each of them contributes a different and significant part to the whole, and in this way, their potential is made the most of; together, they allow the audience to participate in different ways. The audience is therefore an active one, seeking to interact and decide on the content - even contribute to it and improve it. Any project requires an approach that includes integration and synergy between the multiple media windows that make up our environment. Today, transmedia has become an option for any audiovisual, communicative, cultural, educational or business project. Transmedia thinking means understanding projects as networks; their elements, as subsets of networks to be explored and exploited; and the role of the transmedia creator and producer, as the architect of such projects.
Admission Requirements
Sep
Tuition fees
Domestic
2,356 EUR
International
2,356 EUR
Scholarships
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Master's Degree in Transmedia Communication
Vera Campus Site, València, Spain
2,356 EURTuition Fee/year
Communication and Media StudiesMain Subject Area
Programme overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
Transmedia consists in expanding a project to multiple media, so that each of them contributes a different and significant part to the whole, and in this way, their potential is made the most of; together, they allow the audience to participate in different ways. The audience is therefore an active one, seeking to interact and decide on the content - even contribute to it and improve it. Any project requires an approach that includes integration and synergy between the multiple media windows that make up our environment. Today, transmedia has become an option for any audiovisual, communicative, cultural, educational or business project. Transmedia thinking means understanding projects as networks; their elements, as subsets of networks to be explored and exploited; and the role of the transmedia creator and producer, as the architect of such projects.
Programme overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
Transmedia consists in expanding a project to multiple media, so that each of them contributes a different and significant part to the whole, and in this way, their potential is made the most of; together, they allow the audience to participate in different ways. The audience is therefore an active one, seeking to interact and decide on the content - even contribute to it and improve it. Any project requires an approach that includes integration and synergy between the multiple media windows that make up our environment. Today, transmedia has become an option for any audiovisual, communicative, cultural, educational or business project. Transmedia thinking means understanding projects as networks; their elements, as subsets of networks to be explored and exploited; and the role of the transmedia creator and producer, as the architect of such projects.
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
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