International Business and Marketing Program By University of Leeds |Top Universities

International Business and Marketing

International Business and Marketing

University of Leeds

Leeds, GB, Leeds, United Kingdom
  • QS World University Rankings
    91
  • Degree BSc
  • Study Level Bachelors
  • Subject Marketing
  • Duration 36 months
This course is accredited by the Institute of Export and International Trade, and the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway. You’ll explore the principles of internationalisation of small businesses, international business, organisational behaviour and the challenges of managing across cultures, while developing the analytical and interpersonal skills needed to manage complex organisations across national borders. This course will also provide a practical understanding of the principles of marketing and marketing strategy, as well as marketing research, consumer behaviour and international marketing. A range of optional modules will allow you to shape your degree to suit your own career plans and interests.
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