This degree combines two complementary fields where students will gain foundation knowledge in design and evidence-based marketing and learn how to apply design principles across a range of marketing activities. They will also learn about the creative elements of advertising and how to work collaboratively with graphic designers to create high quality marketing materials. The UniSA Business School is home to the world-renowned Ehrenberg-Bass Institute for Marketing Science. The Institute is the world’s largest institute for research into marketing and is supported by more than 60 companies worldwide via the Institute’s Corporate Sponsorship Program. The Institute has been making important discoveries about marketing for more than a decade, with its leading research embedded into this marketing degrees.