Marketing (MLitt)

Marketing has become one of the most popular fields of postgraduate study in recent years. The world of business is central to our society. Managing the interface between business and consumers is critical to commercial success. This programme will help you to develop an integrated and critically aware understanding of marketing and organisations and equip you to meet the strategic challenges of the global market place. The programme focuses on the role of marketing within organisations and the wider global context within which they work. Upon completion of this programme you will have an integrated and critically aware understanding of marketing and organisations and be ready to take an effective role within them.