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The growing importance of digital technologies has created a number of challenges for marketers. The number of channels through which to reach individuals has multiplied, whilst customers are better informed and more connected than ever. They communicate with each other, influence buying behaviour and brand reputation, and provide marketers with a wealth of insight to an extent unimaginable a few years ago. The MSc Marketing (Digital Marketing) is one of the three pathways available in the MSc Marketing programme. Other pathways are: Consumer Marketing and International Marketing.
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The growing importance of digital technologies has created a number of challenges for marketers. The number of channels through which to reach individuals has multiplied, whilst customers are better informed and more connected than ever. They communicate with each other, influence buying behaviour and brand reputation, and provide marketers with a wealth of insight to an extent unimaginable a few years ago. The MSc Marketing (Digital Marketing) is one of the three pathways available in the MSc Marketing programme. Other pathways are: Consumer Marketing and International Marketing.
Although a good first or second class UK honours degree, or overseas equivalent, will usually be required, professional experience will be taken into account and applicants considered on their overall suitability for the programme. Evidence of entrepreneurial experience will be of particular value in our admissions decision.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Students can choose from over 250 undergraduate courses from a diverse range of subjects. All undergraduate programmes offer students the opportunity to take part in a work placement to enhance their employability skills.
The University of Reading offers undergraduate students a number of study abroad opportunities at partner institutions across the world, and all students can learn a language alongside their studies for free via the Institution-Wide Language Programme. Languages currently include Arabic, Chinese Mandarin, French, German, modern Greek, Italian, Japanese, Russian, Spanish, and British Sign Language.
The University is proud to offer an extensive range of joint honour undergraduate programmes, giving students the opportunity to combine two subjects.
There are approximately 200 master's courses available at the University of Reading.
Students are usually required to have a good undergraduate honours degree (or equivalent). If you have other qualifications and a number of years’ relevant work experience then you may also be eligible to apply.
Some courses have additional entry requirements which are specified in the individual course sections.
Postgraduate fees and funding for domestic/EU students and international students for taught postgraduate degrees vary.
International students compete for a range of scholarships and awards every year.
The quickest and easiest away to apply for postgraduate study at the University of Reading is through the online application service.
MSc Marketing (Digital Marketing)
Greenlands Campus, Reading, United Kingdom
12 monthsProgram duration
22,600 GBPTuition Fee/year
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Admission requirements
Exam Scores
Important Dates
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
MBA
Students can choose from over 250 undergraduate courses from a diverse range of subjects. All undergraduate programmes offer students the opportunity to take part in a work placement to enhance their employability skills.
The University of Reading offers undergraduate students a number of study abroad opportunities at partner institutions across the world, and all students can learn a language alongside their studies for free via the Institution-Wide Language Programme. Languages currently include Arabic, Chinese Mandarin, French, German, modern Greek, Italian, Japanese, Russian, Spanish, and British Sign Language.
The University is proud to offer an extensive range of joint honour undergraduate programmes, giving students the opportunity to combine two subjects.
Arts and Humanities (6)
BA Ancient History
BA Ancient History and Archaeology
BA Ancient History and Archaeology with Placement and Study Abroad
BA Ancient History and Archaeology with Professional Placement
BA Ancient History and Archaeology with Study Year Abroad
BA Ancient History and History
BA Archaeology
BA Archaeology and Anthropology
BA Archaeology and Anthropology with Placement and Study Abroad
BA Archaeology and Anthropology with Professional Placement
BA Archaeology and Anthropology with Study Year Abroad
BA Archaeology and Classical Studies
BA Archaeology and Classical Studies with Placement and Study Abroad
BA Archaeology and Classical Studies with Professional Placement
BA Archaeology and Classical Studies with Study Year Abroad
BA Archaeology and History
BA Archaeology and History with Placement and Study Abroad
BA Archaeology and History with Professional Placement
BA Archaeology and History with Study Year Abroad
BA Archaeology with Placement and Study Abroad
BA Archaeology with Professional Placement
BA Archaeology with Study Year Abroad
BA Art and Creative Writing
BA Art and English Literature
BA Art and Film
BA Art and Film & Theatre
BA Art and History of Art
BA Art and Philosophy
BA Art and Psychology
BA Art and Theatre
BA Classical Studies
BA Classical Studies and English Literature
BA Classical and Medieval Studies
BA Classics
BA Creative Writing and Film
BA Creative Writing and Film & Theatre
BA Creative Writing and Theatre
BA English Language and Linguistics
BA English Language and Linguistics with Foundation
BA English Language and Linguistics with Placement Experience
BA English Language and Literature
BA English Literature
BA English Literature and Film
BA English Literature and Film & Theatre
BA English Literature and Politics
BA English Literature with Creative Writing
BA English Literature with Foundation
BA Ethics, Value and Philosophy
BA Fine Art
BA Fine Art with Integrated Foundation
BA French and International Development
BA German Studies and English Language
BA German and Economics
BA German and History
BA German and International Relations
BA German and Management Studies
BA Graphic Communication
BA History
BA History and Economics
BA History and English Literature
BA History and International Relations
BA History and Philosophy
BA History and Politics
BA History with Foundation
BA Italian Studies and English Language
BA Italian and Classical Studies
BA Italian and Economics
BA Italian and History
BA Italian and International Relations
BA Italian and Management Studies
BA Modern Languages (3 years)
BA Modern Languages (4 years)
BA Modern Languages and Business
BA Modern Languages and Economics
BA Modern Languages and English Language
BA Modern Languages and English Literature
BA Modern Languages and History
BA Modern Languages and International Relations
BA Museum Studies and Archaeology
BA Museum Studies and Archaeology with International Foundation Year - January Entry
BA Museum Studies and Archaeology with International Foundation Year - September Entry
BA Museum Studies and Archaeology with Placement and Study Abroad
BA Museum Studies and Archaeology with Professional Placement
BA Museum Studies and Archaeology with Study Year Abroad
BA Museum and Classical Studies
BA Philosophy
BA Philosophy and Classical Studies
BA Philosophy and Classical Studies with Placement Experience
BA Philosophy and English Literature
BA Philosophy and English Literature with Placement Experience
BA Philosophy and International Relations
BA Philosophy and International Relations with Placement Experience
BA Philosophy and Politics
BA Philosophy and Politics with Placement Experience
BA Philosophy with Foundation
BA Philosophy with Placement Experience
BA Philosophy, Business and Ethics
BA Philosophy, Business and Ethics with Placement Experience
BA Philosophy, Politics and Economics
BA Philosophy, Politics and Economics with Placement Experience
BA Spanish and International Development
BA Theatre and Performance
BEng Architectural Engineering
BEng Architectural Engineering with International Foundation Year
BSc Archaeological Science
BSc Archaeological Science with Placement and Study Abroad
BSc Archaeological Science with Professional Placement
BSc Archaeological Science with Study Year Abroad
BSc Architecture
BSc Architecture with International Foundation Year - September Entry
BSc Building Surveying
BSc Building Surveying with International Foundation Year - January Entry
BSc Building Surveying with International Foundation Year - September Entry
BSc Quantity Surveying
BSc Quantity Surveying with International Foundation Year - January Entry
BSc Quantity Surveying with International Foundation Year - September Entry
MEng Architectural Engineering
MSci (Hons) Speech and Language Therapy
Business and Management (6)
BA Accounting and Business – The Flying Start Degree Programme
BA Accounting and Management
BA Accounting and Management with Foundation
BA Accounting and Management with Placement Experience
BA Accounting and Management with Year Abroad
BA Economics
BA Economics with International Foundation Year - January Entry
BA Economics with International Foundation Year - September Entry
BA Economics with a Placement Year
BSc Accounting and Finance
BSc Accounting and Finance with Placement Experience
BSc Accounting and Finance with Year Abroad
BSc Agricultural Business Management
BSc Agricultural Business Management with International Foundation Year - January Entry
BSc Agricultural Business Management with International Foundation Year - September Entry
BSc Agricultural Business Management with Placement Year
BSc Agricultural Business Management with foundation
BSc Business Economics
BSc Business Economics with a Placement Year
BSc Business and Management (Data Analytics and Digital Business)
BSc Business and Management (Data Analytics and Digital Business) with Placement Year
BSc Business and Management (Data Analytics and Digital Business) with Study Year Abroad
BSc Business and Management (Entrepreneurship)
BSc Business and Management (Entrepreneurship) with Placement Year
BSc Business and Management (Entrepreneurship) with Study Year Abroad
BSc Business and Management (Human Resources and Organisational Behaviour)
BSc Business and Management (Human Resources and Organisational Behaviour) with Placement Year
BSc Business and Management (Human Resources and Organisational Behaviour) with Year Abroad
BSc Business and Management (Marketing)
BSc Business and Management (Marketing) with Placement Year
BSc Business and Management (Marketing) with Study Year Abroad
BSc Business and Management with Study Year Abroad
BSc Business and Management with a Placement Year
BSc Business and Management with foundation
BSc Consumer Behaviour and Marketing
BSc Consumer Behaviour and Marketing with International Foundation Year - January Entry
BSc Consumer Behaviour and Marketing with International Foundation Year - September Entry
BSc Consumer Behaviour and Marketing with Placement Year
BSc Consumer Behaviour and Marketing with foundation
BSc Economics
BSc Economics and Econometrics
BSc Economics and Econometrics with a Placement Year
BSc Economics and Finance
BSc Economics and Finance with International Foundation Year - January Entry
BSc Economics and Finance with International Foundation Year - September Entry
BSc Economics with a Placement Year
BSc Finance (FinTech)
BSc Finance (FinTech) with Placement Year
BSc Finance (FinTech) with Study Year Abroad
BSc Finance (International Business)
BSc Finance (International Business) with Placement Year
BSc Finance (International Business) with Study Year Abroad
BSc Finance (Investments)
BSc Finance (Investments) with Placement Year
BSc Finance (Investments) with Study Year Abroad
BSc Finance (Sustainable Finance)
BSc Finance (Sustainable Finance) with Placement Year
BSc Finance (Sustainable Finance) with Study Year Abroad
BSc Finance with Placement Year
BSc Finance with Study Year Abroad
BSc Finance with foundation
BSc Food Business and Marketing
BSc Food Business and Marketing with International Foundation Year - January Entry
BSc Food Business and Marketing with International Foundation Year - September Entry
BSc Food Business and Marketing with Placement Year
BSc International Business and Management
BSc International Business and Management with Placement Year
BSc International Business and Management with Study Year Abroad
BSc International Business and Management with a Modern Language
BSc International Business and Management with a Modern Language with Placement Year
BSc International Business and Management with a Modern Language with Study Year Abroad
BSc Investment and Finance in Property
BSc Real Estate
BSc Real Estate with MSc/Diploma in Urban Planning and Development
BSc Real Estate with foundation
Engineering and Technology (6)
BSc Computer Science
BSc Computer Science with Industrial Year
BSc Construction Management
BSc Construction Management and Surveying
BSc Construction Management and Surveying with International Foundation Year - January Entry
BSc Construction Management and Surveying with International Foundation Year - September Entry
BSc Construction Management with International Foundation Year - January Entry
BSc Construction Management with International Foundation Year - September Entry
Life Sciences and Medicine (6)
BA Psychology and Philosophy
BEng Biomedical Engineering
BSc Agriculture
BSc Agriculture with Foundation
BSc Agriculture with International Foundation Year - September Entry
BSc Agriculture with a Placement Year
BSc Animal Science
BSc Animal Science with Foundation
BSc Animal Science with Placement Year
BSc Biochemistry
BSc Biochemistry with Foundation
BSc Biochemistry with Professional Experience
BSc Biological Sciences
BSc Biological Sciences with Foundation
BSc Biological Sciences with Professional Experience
BSc Biomedical Sciences
BSc Biomedical Sciences with Foundation
BSc Biomedical Sciences with Professional Experience
BSc Bioveterinary Sciences
BSc Bioveterinary Sciences with Foundation
BSc Bioveterinary Sciences with Placement Year
BSc Medical Science
BSc Medical Science with Foundation
BSc Medical Science with Professional Experience
BSc Microbiology
BSc Microbiology with Foundation
BSc Microbiology with Professional Experience
BSc Nutrition
BSc Nutrition with Food Consumer Sciences
BSc Nutrition with Food Consumer Sciences with Professional Training
BSc Nutrition with Professional Training
BSc Nutrition with foundation
BSc Pharmaceutical Chemistry
BSc Pharmaceutical Chemistry with Foundation
BSc Pharmaceutical Chemistry with a Year in Industry or Research
BSc Pharmacology
BSc Pharmacology with Foundation
BSc Pharmacology with a Year in Industry
BSc Psychology
BSc Psychology and Language Sciences
BSc Psychology with International Foundation Year - September Entry
BSc Psychology with Neuroscience
BSc Psychology with Professional Placement
BSc Zoology
BSc Zoology with Foundation
BSc Zoology with Professional Experience
MEng Biomedical Engineering
MPAS Physician Associate Studies
MPharm Pharmacy
MPharm Pharmacy with Foundation
MSci Applied Psychology (Clinical)
Natural Sciences (6)
BSc Chemistry
BSc Chemistry with Cosmetic Science
BSc Chemistry with Cosmetic Science with a Year in Industry
BSc Chemistry with Cosmetic Science with foundation
BSc Chemistry with Foundation
BSc Chemistry with a Year in Industry or Research
BSc Ecology and Wildlife Conservation
BSc Ecology and Wildlife Conservation with Foundation
BSc Ecology and Wildlife Conservation with Professional Experience
BSc Environmental Management and Sustainability
BSc Environmental Management and Sustainability with Foundation
BSc Environmental Management and Sustainability with Placement Year
BSc Environmental Science
BSc Environmental Science with International Foundation Year - September Entry
BSc Environmental Science with Professional Experience
BSc Environmental Science with Study Year Abroad
BSc Food Science
BSc Food Science with Foundation
BSc Food Science with Industrial Training
BSc Food Science with International Foundation Year - September Entry
BSc Food Technology with Bioprocessing
BSc Food Technology with Bioprocessing with Industrial Training
BSc Geography (Human and Physical)
BSc Geography (Human and Physical) with Professional Experience
BSc Geography (Human)
BSc Geography (Human) with Professional Experience
BSc Geography (Physical)
BSc Geography (Physical) with Professional Experience
BSc Geography and Archaeology
BSc Geography and Archaeology with Placement and Study Abroad
BSc Geography and Archaeology with Professional Placement
BSc Geography and Archaeology with Study Year Abroad
BSc Geography and Economics (Regional Science)
BSc Geography and Economics (Regional Science) with Professional Experience
BSc Mathematics
BSc Mathematics and Economics
BSc Mathematics and Economics with a Placement Year
BSc Mathematics and Meteorology
BSc Mathematics and Meteorology with a Placement Year
BSc Mathematics and Statistics
BSc Mathematics and Statistics with a Placement Year
BSc Mathematics with Computer Science
BSc Mathematics with Computer Science with a Placement Year
BSc Mathematics with Finance and Investment Banking
BSc Mathematics with Finance and Investment Banking with International Foundation Year - September Entry
BSc Mathematics with Finance and Investment Banking with a Placement Year
BSc Mathematics with International Foundation Year - September Entry
BSc Mathematics with Placement Year
BSc Meteorology and Climate
BSc Meteorology and Climate with International Foundation Year - September Entry
BSc Nutrition and Food Science
BSc Nutrition and Food Science with Professional Training
MChem Chemistry
MChem Chemistry with a Year in Industry or Research
MMath Mathematics
MMath Mathematics and Meteorology
MMath Mathematics and Meteorology with a Placement Year
MMath Mathematics with a Placement Year
MMet Meteorology and Climate with a Year in Oklahoma
Social Sciences and Management (6)
BA Children's Development and Learning
BA Education Studies
BA Film and Television
BA Film and Theatre
BA International Relations and Economics
BA International Relations and Economics with Placement Year
BA Politics and Economics
BA Politics and Economics with a Placement Year
BA Politics and International Relations
BA Politics and International Relations with International Foundation Year - January Entry
BA Politics and International Relations with International Foundation Year - September Entry
BA Politics and International Relations with a Placement Year
BA Primary Education (QTS)
BA Primary Education with Art (QTS)
BA Primary Education with English (QTS)
BA Primary Education with Mathematics (QTS)
BA Primary Education with Music (QTS)
BA War, Peace and International Relations
BA War, Peace and International Relations with a Placement Year
BSc Criminology
BSc International Development
BSc International Development with a Placement Year
LLB Law
LLB Law with Criminology
LLB Law with Foundation
LLB Law with International Business
LLB Law with International Foundation Year for International Students
MLaw
There are approximately 200 master's courses available at the University of Reading.
Students are usually required to have a good undergraduate honours degree (or equivalent). If you have other qualifications and a number of years’ relevant work experience then you may also be eligible to apply.
Some courses have additional entry requirements which are specified in the individual course sections.
Postgraduate fees and funding for domestic/EU students and international students for taught postgraduate degrees vary.
International students compete for a range of scholarships and awards every year.
The quickest and easiest away to apply for postgraduate study at the University of Reading is through the online application service.
Arts and Humanities (6)
MA Applied Linguistics
MA Archaeology
MA Classics and Ancient History
MA Communication Design: Book Design Pathway
MA Communication Design: Graphic Design Pathway
MA Communication Design: Information Design Pathway
MA Communication Design: Typeface Design Pathway
MA Communications Design: Typeface Design Pathway
MA Creative Enterprise: Film Pathway
MA Creative Writing
MA English Literature
MA Fine Art
MA History
MA Teaching English to Speakers of Other Languages (TESOL)
MA by Research Economic History
MA by Research Philosophy
MA by Research Typography and Graphic Communication
MRes Children's Literature
MRes Typeface Design
MSc Environment and Development
MSc Language Sciences
MSc Professional Human Osteoarchaeology
MSc Spatial Planning and Development
Master of Architecture (MArch)
Business and Management (6)
MA Board Practice and Directorship
MA Leadership
MSc Accounting, Financial Management and Digital Business
MSc Agricultural Economics
MSc Behavioural Finance
MSc Business Economics
MSc Business Technology Consulting
MSc Capital Markets, Regulation and Compliance
MSc Climate Change, Sustainable Business and Green Finance
MSc Coaching for Behavioural Change
MSc Construction Cost Management
MSc Construction Management
MSc Construction Management and International Development
MSc Consumer Behaviour
MSc Corporate Finance
MSc Design and Management of Sustainable Built Environments
MSc Development Finance
MSc Digital Business and Data Analytics
MSc Digital Innovation
MSc Digital Marketing
MSc Economics
MSc Economics and Finance
MSc Entrepreneurship (Creative Industries)
MSc Entrepreneurship (Financing)
MSc Entrepreneurship (Leadership)
MSc Entrepreneurship and Innovation
MSc Finance
MSc Finance and Financial Technology (FinTech)
MSc Financial Engineering
MSc Financial Risk Management
MSc Food Economics and Marketing
MSc Information Management & Digital Business – Big Data in Business
MSc Information Management & Digital Business – Digital Health and Data Analytics
MSc Information Management & Digital Business – Digital Innovation
MSc International Accounting and Finance
MSc International Business
MSc International Business and Finance
MSc Investment Management
MSc Management
MSc Management (International Business)
MSc Marketing (Consumer Marketing)
MSc Marketing (Digital Marketing)
MSc Marketing (International Marketing)
MSc Marketing (Sustainable Marketing)
MSc Project Management
MSc Real Estate
MSc Real Estate (Flexible)
MSc Real Estate Finance
MSc Real Estate Investment and Finance (Flexible)
MSc Rural Land and Business Management
Msc International Business and Digital Transformation
Engineering and Technology (6)
MSc Biotechnology
MSc Construction Management with Industry Placement
MSc Data Science and Advanced Computing
MSc Digital Design and Construction
MSc Oil and Gas
MSc Project Management with Industry Placement
MSc Renewable Energy: Technology and Sustainability
Life Sciences and Medicine (6)
MRes Agricultural and Food Economics
MSc Advancing Healthcare Practice (Flexible)
MSc Agriculture and Development
MSc Cognitive Neuroscience
MSc Ecological Survey Skills with Placement
MSc Molecular Medicine
MSc Nutrition and Food Science
MSc Physician Associate
MSc Psychology Conversion
MSc Research Methods in Psychology
MSc Speech and Language Therapy
MSc Theory and Practice in Clinical Psychology (with Clinical or Research Placement)
MSc by Research Agriculture, Ecology and Environment
MSc by Research Animal Science
MSc by Research Biomedicine
MSc by Research Cellular and Molecular Neuroscience
MSc by Research Entomology
MSc by Research Formulation Design and Analysis
MSc by Research Pharmacy Practice
PGCert Introduction to Cognitive Behavioural Therapy
Natural Sciences (6)
MSc Applied Meteorology
MSc Applied Meteorology and Climate with Management
MSc Atmosphere, Oceans and Climate
MSc Chemical Research
MSc Climate Change and Artificial Intelligence (AI)
MSc Climate Change and Development
MSc Dietetics
MSc Environmental Management
MSc Environmental Pollution
MSc Food Science
MSc Food Security and Development
MSc Species Identification and Survey Skills
MSc in Food Systems
Social Sciences and Management (6)
LLM Advanced Legal Studies
LLM International Commercial Law
LLM International Commercial Law with Competition Law and Regulation
LLM International Commercial Law with Energy Law and Natural Resources
LLM International Commercial Law with Information Technology Law and Commerce
LLM International Commercial Law with Insolvency and Corporate Rescue
LLM International Commercial Law with Intellectual Property Law and Management
LLM International Commercial Law with International Banking law and Financial Regulation
LLM International Commercial Law with International Corporate Finance
LLM International Commercial Law with International Dispute Resolution (Arbitration)
LLM International Commercial Law with International Economic Law
LLM International Commercial Law with Oil and Gas Law
LLM International Law
LLM International Law with Conflict
LLM International Law with Development
LLM International Law with Transnational Law
LLM Research Thesis
LLM or MSc Global Crisis, Conflict, and Disaster Management
MA Conflict and International Security
MA Education
MA Education (Early Years)
MA Education (Inclusive Education)
MA Education (Leadership and Management)
MA Education (Music Education)
MA Education (Research Methods)
MA Education (Second Language Learning and Teaching)
MA International Relations and Diplomacy
MA International Security Studies
MA by Research Film, Theatre and Television
MRes Law
MRes Politics and International Relations
MSc Applied International Development
MSc Communication for Development
MSc Environment, Climate Change and Development
MSc Food Technology - Quality Assurance
MSc International Human Resource Management
MSc International Shipping and Finance
MSc Public Policy
PGCE Primary Postgraduate Certificate in Education
PGCE Primary Postgraduate Certificate in Education (3-7)
PGCE Primary Postgraduate Certificate in Education with Special Educational Needs (SEN)
PGCE Secondary Art and Design
PGCE Secondary Chemistry
PGCE Secondary Design and Technology
PGCE Secondary English
PGCE Secondary Geography
PGCE Secondary History
PGCE Secondary Mathematics
PGCE Secondary Modern Foreign Language - French
PGCE Secondary Modern Foreign Language - German
PGCE Secondary Modern Foreign Language - Spanish
PGCE Secondary Physical Education
PGCE Secondary Science Physics with Mathematics
PGCE Secondary Science: Biology
PGCE Secondary Science: Engineers Teach Physics
PGCE Secondary Science: Physics
PGCert Early Years Practice (EYTS)
Postgraduate Certificate in Education (Reflective Practice)
Executive MBA (1)
The Henley Executive MBA - Global
The Henley Flexible Executive MBA