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Marketing professionals are involved in the exchange of value through planning, promoting, pricing, and distributing products and services. The marketing program is designed to give students a strong understanding of the elements of marketing plans used by organizations to satisfy customer needs and wants. In addition to the foundations of marketing strategy, the required courses provide an appreciation of how marketing strategies are used in the globalized economy. Students may select from three tracks: integrated digital marketing communications (IDMC), professional sales, and sustainable pathways to markets. Major Learning Goals The overall goal of the undergraduate marketing program at the College of Business and Economics is to provide students with a rigorous education that prepares them for successful careers as professional marketing executives in industry, and for further graduate studies. More specifically, the marketing program has the following Learning Goals: Students will develop an understanding of the strategic marketing management planning process, and be able to integrate the various facets of marketing and apply these concepts to marketing decisions and the development of marketing plans. Students will demonstrate quantitative marketing techniques and be able to conduct, analyze and interpret marketing research Students will be able to describe the major types of consumer buying behavior, the stages in the buyer decision process and how the firms’ marketing strategy and marketing mix must evolve and adapt to match consumer behavior. Students will be able to describe major bases for segmenting consumer and business markets; define and be able to apply the concepts of market segmentation, target marketing, and market positioning to a marketing situation. Students will be able to demonstrate the ability to develop marketing strategies based on product, price, place and promotion objectives. Students will be able to evaluate and assess the legal, ethical and social responsibility ramifications of marketing actions and decisions. Students will be able to demonstrate an understanding of global marketing and how to adapt domestic marketing programs to the global market. Career Opportunities Career opportunities for marketing majors include: Digital Marketing Distribution and Channel Management International Business Marketing Analytics Marketing Management Product Management Professional Sales Promotions Retail Management Sustainable Marketing
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
Marketing professionals are involved in the exchange of value through planning, promoting, pricing, and distributing products and services. The marketing program is designed to give students a strong understanding of the elements of marketing plans used by organizations to satisfy customer needs and wants. In addition to the foundations of marketing strategy, the required courses provide an appreciation of how marketing strategies are used in the globalized economy. Students may select from three tracks: integrated digital marketing communications (IDMC), professional sales, and sustainable pathways to markets. Major Learning Goals The overall goal of the undergraduate marketing program at the College of Business and Economics is to provide students with a rigorous education that prepares them for successful careers as professional marketing executives in industry, and for further graduate studies. More specifically, the marketing program has the following Learning Goals: Students will develop an understanding of the strategic marketing management planning process, and be able to integrate the various facets of marketing and apply these concepts to marketing decisions and the development of marketing plans. Students will demonstrate quantitative marketing techniques and be able to conduct, analyze and interpret marketing research Students will be able to describe the major types of consumer buying behavior, the stages in the buyer decision process and how the firms’ marketing strategy and marketing mix must evolve and adapt to match consumer behavior. Students will be able to describe major bases for segmenting consumer and business markets; define and be able to apply the concepts of market segmentation, target marketing, and market positioning to a marketing situation. Students will be able to demonstrate the ability to develop marketing strategies based on product, price, place and promotion objectives. Students will be able to evaluate and assess the legal, ethical and social responsibility ramifications of marketing actions and decisions. Students will be able to demonstrate an understanding of global marketing and how to adapt domestic marketing programs to the global market. Career Opportunities Career opportunities for marketing majors include: Digital Marketing Distribution and Channel Management International Business Marketing Analytics Marketing Management Product Management Professional Sales Promotions Retail Management Sustainable Marketing
Admission Requirements
61+
6+
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Bachelor of Science in Business Administration - Marketing
48 monthsProgramme duration
Business and Management StudiesMain Subject Area
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
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