Bachelor of Arts in Music Industry

The music industry is a vibrant, multi-billion dollar global industry, vast in scope and reach, offering a product that is deeply ingrained into the fabric of every country and culture, across social strata, around the world. As such, it offers extensive professional opportunities to those who are trained, knowledgeable, and versed in its systems, methods, and practices. The Music Industry Program at the School of Music at West Virginia University offers such knowledge and training by providing an engaging, systematic, and rigorous course of study leading to analytical, creative, regulatory, and entrepreneurial understanding and skills necessary to succeed in today’s complex and challenging music industry field. The full course of study that includes courses in music, music industry, and business, combined with the University’s General Education Foundations curriculum, is designed in line with the College of Creative Arts’ mission of educating artists, teachers, and scholars through an experiential, student-centered approach to learning. The music industry courses in the program include the courses in intellectual property in music industry, music publishing, live music industry, recording industry, music product development and placement, recording technology, etc. Major Learning Goals Students who earn the Bachelor of Arts in Music Industry will develop: The ability to integrate knowledge and skills in music, music industry, and business, to address issues, projects, and problems in the music industry Make independent, logical evaluations and judgments associated with the work of one or more sectors of the music industry. The capacity to pose, analyzes, and solves problems with an understanding of the interrelationships and interdependencies of various interests and influences on the music industry. Knowledge and skills in various aspects of the music industry and business more generally through study and personal experience Career Profile The Music Industry program at the West Virginia University School of Music offers such knowledge and training by providing an engaging, systematic and rigorous course of study leading to analytical, creative, regulatory and entrepreneurial understanding and skills necessary to succeed in today’s complex and challenging music industry field.