Your input will help us improve your experience.You can close this popup to continue using the website or choose an option below to register in or log in.
New technology has enabled marketers to communicate in more effective ways. Such vehicles of marketing communication include interactive marketing, relationship marketing, video information systems, and the application of new technology in advertising. A better understanding of the role of communication in the marketplace is vital in helping businesses obtain a competitive edge. The major in Marketing Communication/Advertising prepares students to enter the work force with an understanding of how promotional strategies can be effectively used in executing and enhancing marketing messages. The Marketing Communication/ Advertising major studies how marketers utilize and implement communication/promotional concepts when delivering the marketing message. One of the unique features of the Marketing Communication/Advertising program is that our students produce actual advertising and promotional outputs that are evaluated by external business professionals. Students study all facets of the promotional mix including but not limited to; advertising, public relations/publicity, direct marketing, personal selling, Internet/interactive, and sales promotions. Career Opportunities Students majoring in Marketing Communication/Advertising often pursue careers in promotional management, marketing communication, direct marketing, public relations, and advertising account management. Program Learning Goals Having completed a major in Marketing Communication/Advertising, the student will have the ability to: understand the interactions of communication and promotional strategies and tactics within the context of an organization and its various publics and markets; apply theories in marketing, sociology, and psychology to the analysis and design of solutions for promotional issues and challenges; demonstrate creative and analytical skills as they apply to marketing communication and promotional strategy; and design and produce creative and appropriate promotional materials.
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
New technology has enabled marketers to communicate in more effective ways. Such vehicles of marketing communication include interactive marketing, relationship marketing, video information systems, and the application of new technology in advertising. A better understanding of the role of communication in the marketplace is vital in helping businesses obtain a competitive edge. The major in Marketing Communication/Advertising prepares students to enter the work force with an understanding of how promotional strategies can be effectively used in executing and enhancing marketing messages. The Marketing Communication/ Advertising major studies how marketers utilize and implement communication/promotional concepts when delivering the marketing message. One of the unique features of the Marketing Communication/Advertising program is that our students produce actual advertising and promotional outputs that are evaluated by external business professionals. Students study all facets of the promotional mix including but not limited to; advertising, public relations/publicity, direct marketing, personal selling, Internet/interactive, and sales promotions. Career Opportunities Students majoring in Marketing Communication/Advertising often pursue careers in promotional management, marketing communication, direct marketing, public relations, and advertising account management. Program Learning Goals Having completed a major in Marketing Communication/Advertising, the student will have the ability to: understand the interactions of communication and promotional strategies and tactics within the context of an organization and its various publics and markets; apply theories in marketing, sociology, and psychology to the analysis and design of solutions for promotional issues and challenges; demonstrate creative and analytical skills as they apply to marketing communication and promotional strategy; and design and produce creative and appropriate promotional materials.
Admission Requirements
79+
6+
Applicants must have the official secondary school transcript(s). Other English Language Requirements: STEPEIKEN: Pre-1 or Pearson Test of English Academic (PTE Academic) score of 53. Students can also submit proof of completion of Level 112 at an ELS Language Center, completion of the level 7 at the International Language Institute in Northampton, MA, or completion of level 6 at Embassy CES. SAT I or ACT scores can be substituted for any of these scores as well.
Jan-2000
Tuition fees
Domestic
0 USD
International
0 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Bachelor of Science in Business Administration in Marketing Communication/Advertising Major
Jan-2000Starting Month
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
More programmes from the university
Arts and Humanities (6)
Bachelor of Arts in English Major
Bachelor of Arts in English Major
Bachelor of Arts in History Major
Bachelor of Arts in History Major
Bachelor of Arts in Philosophy Major
Bachelor of Arts in Philosophy Major
Business and Management (6)
Bachelor of Arts in Economics Major
Bachelor of Arts in Economics Major
Bachelor of Science in Actuarial Science
Bachelor of Science in Actuarial Science
Bachelor of Science in Business Administration in Accounting Major
Bachelor of Science in Business Administration in Accounting Major
Bachelor of Science in Business Administration in Business Analytics and Information Management
Bachelor of Science in Business Administration in Business Analytics and Information Management
Bachelor of Science in Business Administration in Entrepreneurship (Major)
Bachelor of Science in Business Administration in Entrepreneurship (Major)
Bachelor of Science in Business Administration in Finance Major
Bachelor of Science in Business Administration in Finance Major
Bachelor of Science in Business Administration in General Business
Bachelor of Science in Business Administration in General Business
Bachelor of Science in Business Administration in International Business (Major)
Bachelor of Science in Business Administration in International Business (Major)
Bachelor of Science in Business Administration in Management and Leadership (Major)
Bachelor of Science in Business Administration in Management and Leadership (Major)
Bachelor of Science in Business Administration in Marketing Communication/Advertising Major
Bachelor of Science in Business Administration in Marketing Communication/Advertising Major
Bachelor of Science in Business Administration in Marketing Major
Bachelor of Science in Business Administration in Marketing Major
Bachelor of Science in Business Administration in Pharmaceutical Business (Major)
Bachelor of Science in Business Administration in Pharmaceutical Business (Major)
Bachelor of Science in Business Administration in Secondary Education General Business Major
Bachelor of Science in Business Administration in Secondary Education General Business Major
Bachelor of Science in Business Administration in Sport Management Major
Bachelor of Science in Business Administration in Sport Management Major
Engineering and Technology (6)
Bachelor of Science in Civil Engineering
Bachelor of Science in Civil Engineering
Bachelor of Science in Computer Engineering (BSCPE)
Bachelor of Science in Computer Engineering (BSCPE)
Bachelor of Science in Computer Science Major
Bachelor of Science in Computer Science Major
Bachelor of Science in Electrical Engineering (BSEE)
Bachelor of Science in Electrical Engineering (BSEE)
Bachelor of Science in Industrial Engineering (BSIE)
Bachelor of Science in Industrial Engineering (BSIE)
Bachelor of Science in Information Technology Major
Bachelor of Science in Information Technology Major
Bachelor of Science in Mechanical Engineering (BSME)
Bachelor of Science in Mechanical Engineering (BSME)
Life Sciences and Medicine (6)
Bachelor of Arts in Psychology Major
Bachelor of Arts in Psychology Major
Bachelor of Science in Biology Major
Bachelor of Science in Biology Major
Bachelor of Science in Biomedical Engineering (BSBE)
Bachelor of Science in Biomedical Engineering (BSBE)
Bachelor of Science in Health Sciences Major
Bachelor of Science in Health Sciences Major
Bachelor of Science in Neuroscience Major
Bachelor of Science in Neuroscience Major
Bachelor of Science in Psychology Major
Bachelor of Science in Psychology Major
Natural Sciences (6)
Bachelor of Science in Chemistry Major
Bachelor of Science in Chemistry Major
Bachelor of Science in Forensic Chemistry Major
Bachelor of Science in Forensic Chemistry Major
Bachelor of Science in Mathematical Sciences
Bachelor of Science in Mathematical Sciences
Social Sciences and Management (6)
Bachelor of Arts in Communication
Bachelor of Arts in Communication
Bachelor of Arts in Creative Writing Major
Bachelor of Arts in Creative Writing Major
Bachelor of Arts in International Studies Major
Bachelor of Arts in International Studies Major
Bachelor of Arts in Law and Society Major
Bachelor of Arts in Law and Society Major
Bachelor of Arts in Political Science Major
Bachelor of Arts in Political Science Major
Bachelor of Arts in Sociology Major
Bachelor of Arts in Sociology Major
Bachelor of Science in Business Administration in Arts and Entertainment Management
Bachelor of Science in Business Administration in Arts and Entertainment Management
Bachelor of Science in Criminal Justice
Bachelor of Science in Criminal Justice
Bachelor of Science in Forensic Biology Major
Bachelor of Science in Forensic Biology Major
Bachelor of Social Work
Bachelor of Social Work
Arts and Humanities (6)
Master of Arts in English for Teachers
Master of Arts in English for Teachers
Business and Management (6)
Master of Arts in Communication with a Public Relations Concentration
Master of Arts in Communication with a Public Relations Concentration
Master of Science in Organizational Leadership
Master of Science in Organizational Leadership
Engineering and Technology (6)
Master of Science in Civil Engineering
Master of Science in Civil Engineering
Master of Science in Electrical Engineering (MSEE)
Master of Science in Electrical Engineering (MSEE)
Master of Science in Engineering Management
Master of Science in Engineering Management
Master of Science in Industrial Engineering
Master of Science in Industrial Engineering
Master of Science in Mechanical Engineering
Master of Science in Mechanical Engineering
Life Sciences and Medicine (6)
Master of Science in Applied Behavior Analysis
Master of Science in Applied Behavior Analysis
Natural Sciences (6)
Master of Arts in Mathematics for Teachers
Master of Arts in Mathematics for Teachers
Social Sciences and Management (6)
Master of Education in Curriculum and Instruction
Master of Education in Curriculum and Instruction
Master of Fine Arts (MFA) in Creative Writing
Master of Fine Arts (MFA) in Creative Writing
Master of Science in Accounting (MSA) - Forensic Accounting and Fraud Investigation Concentration
Master of Science in Accounting (MSA) - Forensic Accounting and Fraud Investigation Concentration
Life Sciences and Medicine (1)
Doctor of Occupational Therapy (OTD)
Doctor of Occupational Therapy (OTD)
Doctor of Pharmacy
Doctor of Pharmacy
Doctor of Philosophy (PhD) in Behavior Analysis
Doctor of Philosophy (PhD) in Behavior Analysis