Bachelor of Science in Business Administration in Marketing Major

Marketing is a dynamic force in today’s multinational economy. Given the highly competitive nature of business, it is essential that business organizations understand and respond to the wants and needs of multiple markets. In order to manage markets successfully, Marketing managers must employ a combination of good business judgment, effective analytical techniques, and professional communication skills. The marketing program strives to provide students with abilities in each of these areas. Students in the Marketing major learn how to develop their marketing skills to become efficient marketing managers. Course projects are designed to provide students with exposure to real world marketing management problems. Students often work in group projects where they meet with business clients, gather marketing information, and develop real-time marketing solutions. Career Opportunities Students majoring in marketing often pursue careers in marketing management, marketing research, sport marketing, sales and sales management, consumer management, and product/brand management. Program Learning Goals Having completed a major in Marketing, the student will have the ability to: understand the interactions required for the effective design and execution of strategic and marketing plans; apply marketing theories and concepts to the analysis and design of solutions for marketing-related business challenges; demonstrate skills in quantitative and qualitative research techniques as they apply to marketing problems; and produce effective marketing plans, research reports, and oral presentations. Program Learning Goals Having completed a major in Marketing, the student will have the ability to: Understand the interactions required for the effective design and execution of strategic and marketing plans; Apply marketing theories and concepts to the analysis and design of solutions for marketing-related business challenges; Demonstrate skills in quantitative and qualitative research techniques as they apply to marketing problems; and Produce effective marketing plans, research reports, and oral presentations