Bachelor of Science in Business Administration in Pharmaceutical Business (Major)

The Pharmaceutical Business curriculum at Western New England University focuses on both business and science to provide a well-rounded education. It combines key elements of the pharmaceutical sciences with knowledge about how the industry operates. The Pharmaceutical Business major integrates the fields of pharmacy, healthcare and business, while delivering a firm foundation in the sciences. Students majoring in pharmaceutical business develop a knowledge base to prepare them for entry into the pharmaceutical, biotechnology, and medical diagnostic device industries. Career Opportunities The Pharmaceutical Business major is preparing for entry into a highly specialized and unique industry. Sales, marketing, and supply chain positions are the usual entry point into the industry. Once gaining experience at this level, it is possible to advance into marketing, brand management, information systems, and other management positions. Program Learning Goals Having completed a major in Pharmaceutical Business, the student will have the ability to: apply science, marketing, management and information system knowledge to pharmaceutical business; understand the marketplace factors that affect pharmaceutical business; achieve competency in pharmaceutical business marketing including fundamental aspects of markets, consumer research, sales and promotion; achieve competency in health care finance including key elements of budgeting, accounting, public/private financing, and revenue development; achieve competency in the economics of pharmaceutical business including fundamental concepts of industry structure, government policy, and legal/regulatory issues