Bachelor of Science in Business Administration in Arts and Entertainment Management

The Arts and Entertainment Management program emphasizes the business side of this creative industry. Students majoring in Arts and Entertainment Management engage in a course of academic study that prepares them for a management career in creative and cultural organizations. The Arts and Entertainment Management major appreciates the unique blend of creative aesthetics and business sensibilities requisite to success in this industry and is able to mobilize resources to meet the mission, goals, and objectives of both the arts or entertainment organization and its stakeholders. The Arts and Entertainment Management program provides opportunities for students to develop the knowledge and skills they need to manage in for-profit or nonprofit creative and cultural environments. Students are provided with industry-based learning opportunities and are actively involved in industry-based projects both in the classroom and beyond. Career Opportunities The Arts and Entertainment Management major is prepared to assume positions of responsibility in a wide variety of arts and entertainment organizations in the private and public sectors. Graduates may work in the following settings: arts festivals, arts foundations, art galleries and historical museums, community arts centers or community theaters, dance companies, educational institutions, film and television companies, opera companies, orchestra companies, regional theaters, and television stations. Program Learning Goals Having completed a major in Arts and Entertainment Management, the student will have the ability to: Apply managerial competencies to arts and entertainment organizations. Understand internal and external factors that shape arts and entertainment in a culture. Achieve competency in arts and entertainment marketing including fundamental aspects of arts and entertainment products, markets, consumer research, sponsorship, and promotion. Achieve competency in arts and entertainment finance including key elements of budgeting, accounting, public/private financing, and revenue development. Achieve competency in legal aspects of arts and entertainment including state/federal legislation, liability, risk management, contracts, intellectual property, and collective bargaining. Achieve competency in the economics of arts and entertainment including fundamental concepts of supply and demand, economic forecasting, and economic impact assessment. Understand the governance and regulation of arts and entertainment organizations. Understand the key elements of ethical behavior in arts and entertainment organizations including consideration of both personal and professional ethical systems in arts and entertainment organization management.