Bachelor of Business Administration (Marketing)
48 monthsProgramme duration
15 Feb, 2025Application Deadline
AugStarting Month
Programme overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
Marketing is a very broad field of study that examines conception, pricing, promotion, and distribution of ideas, goods, and services. Increasing worldwide competition, expanding global markets, and accelerating technological advancements provide business challenges and demand organizations place greater emphasis on effective marketing as a means of achieving their goals.
The AACSB-accredited 120-credit-hour degree program includes 18 hours of marketing courses built around the core business curriculum. Marketing undergraduate courses include:
- Professional Selling
- Integrated Marketing Communication/Advertising
- Consumer Behavior
- Social Media and Digital Marketing
- Retail Marketing
- Marketing Research
- Product and Brand Strategy
- International and Multicultural Marketing
Programme overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
Marketing is a very broad field of study that examines conception, pricing, promotion, and distribution of ideas, goods, and services. Increasing worldwide competition, expanding global markets, and accelerating technological advancements provide business challenges and demand organizations place greater emphasis on effective marketing as a means of achieving their goals.
The AACSB-accredited 120-credit-hour degree program includes 18 hours of marketing courses built around the core business curriculum. Marketing undergraduate courses include:
- Professional Selling
- Integrated Marketing Communication/Advertising
- Consumer Behavior
- Social Media and Digital Marketing
- Retail Marketing
- Marketing Research
- Product and Brand Strategy
- International and Multicultural Marketing
Admission Requirements
Scholarships
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