Bachelor of Business Administration (Marketing) 48 months Undergraduate Program By The University of Texas at Arlington |Top Universities

Program overview

Main Subject

Marketing

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

Marketing is a very broad field of study that examines conception, pricing, promotion, and distribution of ideas, goods, and services. Increasing worldwide competition, expanding global markets, and accelerating technological advancements provide business challenges and demand organizations place greater emphasis on effective marketing as a means of achieving their goals.


The AACSB-accredited 120-credit-hour degree program includes 18 hours of marketing courses built around the core business curriculum. Marketing undergraduate courses include:


  • Professional Selling
  • Integrated Marketing Communication/Advertising
  • Consumer Behavior
  • Social Media and Digital Marketing
  • Retail Marketing
  • Marketing Research
  • Product and Brand Strategy
  • International and Multicultural Marketing

Program overview

Main Subject

Marketing

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

Marketing is a very broad field of study that examines conception, pricing, promotion, and distribution of ideas, goods, and services. Increasing worldwide competition, expanding global markets, and accelerating technological advancements provide business challenges and demand organizations place greater emphasis on effective marketing as a means of achieving their goals.


The AACSB-accredited 120-credit-hour degree program includes 18 hours of marketing courses built around the core business curriculum. Marketing undergraduate courses include:


  • Professional Selling
  • Integrated Marketing Communication/Advertising
  • Consumer Behavior
  • Social Media and Digital Marketing
  • Retail Marketing
  • Marketing Research
  • Product and Brand Strategy
  • International and Multicultural Marketing

Admission requirements

Undergraduate

79+
6+
22+
1130+
4 Years
Aug

Tuition fee and scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

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How to apply to scholarships relevant to you

list

A list of available scholarships around the world

checklist

A scholarship application checklist

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A University of World-Class Excellence

UTA is a growing Carnegie Research-1 “highest research activity” powerhouse committed to life-enhancing discovery, innovative instruction, and caring community engagement.

U.S News and World Report's “Best Graduate Schools’ rankings include more than 20 graduate programs at UTA. Our highly ranked academic programs attract the best and brightest scholars from over 100 countries, and our faculty and students consistently receive national and international recognition for their accomplishments. As the sixth most diverse university in the country UTA prides itself on cultural inclusion and opportunity.

The depth of these accolades accentuates UTA’s status as a pre-eminent place for intellectual pursuits and driver of positive change.

Undergrad programs