Bachelor of Business Administration (Marketing)

The University of Texas at Arlington, Arlington, United States

Official Website

Shortlist

48 monthsProgram duration

YesScholarships

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

Marketing is a very broad field of study that examines conception, pricing, promotion, and distribution of ideas, goods, and services. Increasing worldwide competition, expanding global markets, and accelerating technological advancements provide business challenges and demand organizations place greater emphasis on effective marketing as a means of achieving their goals.

The AACSB-accredited 120-credit-hour degree program includes 18 hours of marketing courses built around the core business curriculum. Marketing undergraduate courses include:

Professional Selling
Integrated Marketing Communication/Advertising
Consumer Behavior
Social Media and Digital Marketing
Retail Marketing
Marketing Research
Product and Brand Strategy
International and Multicultural Marketing

Program overview

Main Subject

Marketing

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

The AACSB-accredited 120-credit-hour degree program includes 18 hours of marketing courses built around the core business curriculum. Marketing undergraduate courses include:

Professional Selling
Integrated Marketing Communication/Advertising
Consumer Behavior
Social Media and Digital Marketing
Retail Marketing
Marketing Research
Product and Brand Strategy
International and Multicultural Marketing

Undergraduate

TOEFL

79+

IELTS

ACT

22+

SAT

1130+

Program Duration

4 Years

Starting Month(s)

Aug

Tuition fee and scholarships

Scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:

Where to look for scholarship opportunities

How to apply to scholarships relevant to you

A list of available scholarships around the world

A scholarship application checklist

Download Scholarship Guide

More programs from the university

College of Architecture, Planning, and Public Affairs (8)

Bachelor of Science in Architecture

Bachelor of Science in Interior Design

College of Business (8)

Bachelor of Business Administration (Accounting)

Bachelor of Business Administration (Economics)

Bachelor of Business Administration (Finance)

Bachelor of Business Administration (Information Systems)

Bachelor of Business Administration (International Business - Chinese)

Bachelor of Business Administration (International Business - French)

View All

College of Education (8)

Bachelor of Arts in Education

Bachelor of Science in Education

College of Liberal Arts (8)

BA in Anthropology

BA in Communication

BA in Critical Languages and International Studies

BA in English

BA in French

BA in Linguistics

View All

College of Nursing and Health Innovation (8)

Accelerated Online Bachelor of Science in Nursing

Accelerated Online Bachelor of Science in Public Health

Accelerated Online Pathways - RN to BSN

Accelerated Online RN to BSN

BA Kinesiology - Physical Education Teacher Education

BA Kinesiology - Sports Leadership and Management

View All

College of Science (8)

Bachelor of Arts in Biology

Bachelor of Arts in Biology with Secondary Composite Science Teacher Certification (UTeach Arlington)

Bachelor of Arts in Biology with Secondary Life Sciences Teacher Certification (UTeach Arlington)

Bachelor of Arts in Chemistry

Bachelor of Arts in Chemistry with Secondary Chemistry Teacher Certification (UTeach Arlington)

Bachelor of Arts in Chemistry with Secondary Physical Science Teacher Certification (UTeach Arlington)

View All

Engineering College (8)

B.S. in Electrical Engineering

Bachelor of Science in Aerospace Engineering

Bachelor of Science in Architectural Engineering

Bachelor of Science in Biomedical Engineering

Bachelor of Science in Civil Engineering

Bachelor of Science in Computer Engineering

View All

School of Social Work (8)

Bachelor of Science in Substance Use and Treatment

Bachelor of Social Work

A University of World-Class Excellence

UTA is a growing Carnegie Research-1 “highest research activity” powerhouse committed to life-enhancing discovery, innovative instruction, and caring community engagement.

U.S News and World Report's “Best Graduate Schools’ rankings include more than 20 graduate programs at UTA. Our highly ranked academic programs attract the best and brightest scholars from over 100 countries, and our faculty and students consistently receive national and international recognition for their accomplishments. As the sixth most diverse university in the country UTA prides itself on cultural inclusion and opportunity.

The depth of these accolades accentuates UTA’s status as a pre-eminent place for intellectual pursuits and driver of positive change.