Bachelor of Business Administration (Marketing) 48 months Undergraduate Program By The University of Texas at Arlington |Top Universities

Program overview

Main Subject

Marketing

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

Marketing is a very broad field of study that examines conception, pricing, promotion, and distribution of ideas, goods, and services. Increasing worldwide competition, expanding global markets, and accelerating technological advancements provide business challenges and demand organizations place greater emphasis on effective marketing as a means of achieving their goals.

The AACSB-accredited 120-credit-hour degree program includes 18 hours of marketing courses built around the core business curriculum. Marketing undergraduate courses include:

  • Professional Selling
  • Integrated Marketing Communication/Advertising
  • Consumer Behavior
  • Social Media and Digital Marketing
  • Retail Marketing
  • Marketing Research
  • Product and Brand Strategy
  • International and Multicultural Marketing

Program overview

Main Subject

Marketing

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

Marketing is a very broad field of study that examines conception, pricing, promotion, and distribution of ideas, goods, and services. Increasing worldwide competition, expanding global markets, and accelerating technological advancements provide business challenges and demand organizations place greater emphasis on effective marketing as a means of achieving their goals.

The AACSB-accredited 120-credit-hour degree program includes 18 hours of marketing courses built around the core business curriculum. Marketing undergraduate courses include:

  • Professional Selling
  • Integrated Marketing Communication/Advertising
  • Consumer Behavior
  • Social Media and Digital Marketing
  • Retail Marketing
  • Marketing Research
  • Product and Brand Strategy
  • International and Multicultural Marketing

Admission Requirements

22+
6.5+
79+
1130+

15 Feb 2025
4 Years
Aug

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

More programs from the university

Undergrad programs 2247