Master in Marketing Management - Major in Customer Experience Management 12 months Postgraduate Programme By Luiss Business School |TopUniversities
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Master in Marketing Management - Major in Customer Experience Management

Location

Luiss Business School, Rome, Italy
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Programme Duration

12 monthsProgramme duration

Tuitionfee

18,000 EURTuition Fee/year

Starting Month

SepStarting Month

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Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

On Campus

Today more than ever, customers expect personalized experiences, a “transparent” relationship, efficient delivery and immediate satisfaction. There is no doubt that through the managerial management of the service it is possible to improve the Customer Experience and generate an advantage in the new competitive arena where product, quality and price are no longer sufficient to have full customer satisfaction. For these reasons, the Major in Customer Experience Management aims at providing a real understanding of the customer and the variables that influence its experience in the multiple interactions with the company. It represents a fundamental requirement for any organization that aspires to become “customer-centric”.

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

On Campus

Today more than ever, customers expect personalized experiences, a “transparent” relationship, efficient delivery and immediate satisfaction. There is no doubt that through the managerial management of the service it is possible to improve the Customer Experience and generate an advantage in the new competitive arena where product, quality and price are no longer sufficient to have full customer satisfaction. For these reasons, the Major in Customer Experience Management aims at providing a real understanding of the customer and the variables that influence its experience in the multiple interactions with the company. It represents a fundamental requirement for any organization that aspires to become “customer-centric”.

Admission Requirements

12 Months
Sep

Tuition fees

Domestic
18,000 EUR
International
18,000 EUR

Scholarships

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