Master in Marketing Management - Major in Retail, E-commerce and Distribution
12 monthsProgramme duration
16,000 EURTuition Fee/year
OctStarting Month
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
The Master with a major in Retail, E-commerce and Distribution aims to provide participants with the methods and tools necessary for planning go-to-market processes with a focus on trade and retail marketing, also from an omnichannel perspective.
The Master in Marketing Management is characterized by the presence of 6 Majors , or 6 macro-areas of specialization:
The Major in Retail, E-commerce and Distribution provides participants with the methods and tools necessary for planning go-to-market processes, with a focus on trade and retail marketing, also from an omnichannel perspective.
Initially, an overview of the go-to-market analytical and decision-making processes typical of modern business ecosystems will be provided, delving into topics such as up and down stream go-to-market, integration and early resolution of channel conflicts and go-to-go metrics -to-market. Subsequently, the retail revolution that economies are facing will be treated, focusing on how it is influencing already existing concepts, such as the customer journey and the retail communication mix, and how it is introducing new elements , such as the in-store online customer experience. Finally, the theme of omnichannel will be addressed, one of the most significant challenges of recent decades, by analyzing the way in which this modifies existing CRM models and the way in which it integrates with elements of innovation (IoT and mobile interaction).
During the Program participants will learn to:
The Master in Marketing Management is characterized by the presence of 6 Majors , or 6 macro-areas of specialization:
- Major in Digital Marketing
- Major in Sales & Account Management
- Major in Retail, E-commerce and Distribution
- Major in Corporate Event: Management, PR and Communication
- Major in Digital Export
- Major in Ho.Re.Ca. Trade Management
The Major in Retail, E-commerce and Distribution provides participants with the methods and tools necessary for planning go-to-market processes, with a focus on trade and retail marketing, also from an omnichannel perspective.
Initially, an overview of the go-to-market analytical and decision-making processes typical of modern business ecosystems will be provided, delving into topics such as up and down stream go-to-market, integration and early resolution of channel conflicts and go-to-go metrics -to-market. Subsequently, the retail revolution that economies are facing will be treated, focusing on how it is influencing already existing concepts, such as the customer journey and the retail communication mix, and how it is introducing new elements , such as the in-store online customer experience. Finally, the theme of omnichannel will be addressed, one of the most significant challenges of recent decades, by analyzing the way in which this modifies existing CRM models and the way in which it integrates with elements of innovation (IoT and mobile interaction).
During the Program participants will learn to:
- manage the relationship between the company and downstream players, which may include distributors or retailers;
- manage the marketing activities of the stores where the product or service is sold and the integration of the physical store with the other touch points, including e-commerce;
- analyze the activity flows of both company-owned and third-party e-commerce platforms, such as the Amazon marketplace;
- strategically manage the layout and spaces of a physical store.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
The Master with a major in Retail, E-commerce and Distribution aims to provide participants with the methods and tools necessary for planning go-to-market processes with a focus on trade and retail marketing, also from an omnichannel perspective.
The Master in Marketing Management is characterized by the presence of 6 Majors , or 6 macro-areas of specialization:
The Major in Retail, E-commerce and Distribution provides participants with the methods and tools necessary for planning go-to-market processes, with a focus on trade and retail marketing, also from an omnichannel perspective.
Initially, an overview of the go-to-market analytical and decision-making processes typical of modern business ecosystems will be provided, delving into topics such as up and down stream go-to-market, integration and early resolution of channel conflicts and go-to-go metrics -to-market. Subsequently, the retail revolution that economies are facing will be treated, focusing on how it is influencing already existing concepts, such as the customer journey and the retail communication mix, and how it is introducing new elements , such as the in-store online customer experience. Finally, the theme of omnichannel will be addressed, one of the most significant challenges of recent decades, by analyzing the way in which this modifies existing CRM models and the way in which it integrates with elements of innovation (IoT and mobile interaction).
During the Program participants will learn to:
The Master in Marketing Management is characterized by the presence of 6 Majors , or 6 macro-areas of specialization:
- Major in Digital Marketing
- Major in Sales & Account Management
- Major in Retail, E-commerce and Distribution
- Major in Corporate Event: Management, PR and Communication
- Major in Digital Export
- Major in Ho.Re.Ca. Trade Management
The Major in Retail, E-commerce and Distribution provides participants with the methods and tools necessary for planning go-to-market processes, with a focus on trade and retail marketing, also from an omnichannel perspective.
Initially, an overview of the go-to-market analytical and decision-making processes typical of modern business ecosystems will be provided, delving into topics such as up and down stream go-to-market, integration and early resolution of channel conflicts and go-to-go metrics -to-market. Subsequently, the retail revolution that economies are facing will be treated, focusing on how it is influencing already existing concepts, such as the customer journey and the retail communication mix, and how it is introducing new elements , such as the in-store online customer experience. Finally, the theme of omnichannel will be addressed, one of the most significant challenges of recent decades, by analyzing the way in which this modifies existing CRM models and the way in which it integrates with elements of innovation (IoT and mobile interaction).
During the Program participants will learn to:
- manage the relationship between the company and downstream players, which may include distributors or retailers;
- manage the marketing activities of the stores where the product or service is sold and the integration of the physical store with the other touch points, including e-commerce;
- analyze the activity flows of both company-owned and third-party e-commerce platforms, such as the Amazon marketplace;
- strategically manage the layout and spaces of a physical store.
Admission Requirements
12 Months
Oct
Tuition fees
Domestic
16,000 EUR
International
16,000 EUR
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