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The Master with a major in Retail, E-commerce and Distribution aims to provide participants with the methods and tools necessary for planning go-to-market processes with a focus on trade and retail marketing, also from an omnichannel perspective. The Master in Marketing Management is characterized by the presence of 6 Majors , or 6 macro-areas of specialization:
Major in Digital Marketing
Major in Sales & Account Management
Major in Retail, E-commerce and Distribution
Major in Corporate Event: Management, PR and Communication
Major in Digital Export
Major in Ho.Re.Ca. Trade Management
The majors allow participants to acquire general training elements and training elements focused on a specific macro-area of marketing. At the end of the Master, students will have acquired a complete and operational training, which can be immediately used in the world of work. The Major in Retail, E-commerce and Distribution provides participants with the methods and tools necessary for planning go-to-market processes, with a focus on trade and retail marketing, also from an omnichannel perspective. Initially, an overview of the go-to-market analytical and decision-making processes typical of modern business ecosystems will be provided, delving into topics such as up and down stream go-to-market, integration and early resolution of channel conflicts and go-to-go metrics -to-market. Subsequently, the retail revolution that economies are facing will be treated, focusing on how it is influencing already existing concepts, such as the customer journey and the retail communication mix, and how it is introducing new elements , such as the in-store online customer experience. Finally, the theme of omnichannel will be addressed, one of the most significant challenges of recent decades, by analyzing the way in which this modifies existing CRM models and the way in which it integrates with elements of innovation (IoT and mobile interaction). During the Program participants will learn to:
manage the relationship between the company and downstream players, which may include distributors or retailers;
manage the marketing activities of the stores where the product or service is sold and the integration of the physical store with the other touch points, including e-commerce;
analyze the activity flows of both company-owned and third-party e-commerce platforms, such as the Amazon marketplace;
strategically manage the layout and spaces of a physical store.
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
The Master with a major in Retail, E-commerce and Distribution aims to provide participants with the methods and tools necessary for planning go-to-market processes with a focus on trade and retail marketing, also from an omnichannel perspective. The Master in Marketing Management is characterized by the presence of 6 Majors , or 6 macro-areas of specialization:
Major in Digital Marketing
Major in Sales & Account Management
Major in Retail, E-commerce and Distribution
Major in Corporate Event: Management, PR and Communication
Major in Digital Export
Major in Ho.Re.Ca. Trade Management
The majors allow participants to acquire general training elements and training elements focused on a specific macro-area of marketing. At the end of the Master, students will have acquired a complete and operational training, which can be immediately used in the world of work. The Major in Retail, E-commerce and Distribution provides participants with the methods and tools necessary for planning go-to-market processes, with a focus on trade and retail marketing, also from an omnichannel perspective. Initially, an overview of the go-to-market analytical and decision-making processes typical of modern business ecosystems will be provided, delving into topics such as up and down stream go-to-market, integration and early resolution of channel conflicts and go-to-go metrics -to-market. Subsequently, the retail revolution that economies are facing will be treated, focusing on how it is influencing already existing concepts, such as the customer journey and the retail communication mix, and how it is introducing new elements , such as the in-store online customer experience. Finally, the theme of omnichannel will be addressed, one of the most significant challenges of recent decades, by analyzing the way in which this modifies existing CRM models and the way in which it integrates with elements of innovation (IoT and mobile interaction). During the Program participants will learn to:
manage the relationship between the company and downstream players, which may include distributors or retailers;
manage the marketing activities of the stores where the product or service is sold and the integration of the physical store with the other touch points, including e-commerce;
analyze the activity flows of both company-owned and third-party e-commerce platforms, such as the Amazon marketplace;
strategically manage the layout and spaces of a physical store.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Luiss Business School offers One-year Master’s Programmes fully taught in English that meet the business market needs:
Master in Big Data and Management
Master in International Management
Master in International Management – Major in Global Energy Management
Master in Financial Management – Major in Corporate Finance
Master in Financial Management – Major in Risk and Insurance Management
Master in Management and Technology – Major in Business Transformation
Master in Fashion, Luxury and Tourism Management – Major in Tourism
Master in Fashion, Luxury and Tourism Management – Major in Luxury
Master in Fashion, Luxury and Tourism Management – Major in Fashion
Full-time MBA
How to apply
Luiss Business School application procedure involves Admission Test which evaluates the applicant’s skills, personal motivation and potential. The Admission Test can be held on campus in Rome (Italy) or remotely via Skype. Applications can be submitted on a rolling basis from October to July. The recruitment team offers dedicated support to candidates providing all necessary information concerning the admission process.
Tuition fees and scholarships
Please note that tuition fees vary depending on the programme. The One-year Master’s Programmes whole tuition fees range from 15,000 to 16,000 EUR. The MBA Programme whole tuition fees amount to 30,000 EUR. Luiss Business School offers different funding opportunities: scholarships, early bird, reductions and loans.
Location
Luiss Business School is a top-level Business school located in Italy, with a campus in the world’s heritage city of Rome where beauty, history and culture provide an amazing environment. The campus will ensure students a unique learning experience thanks to the digital technologies offered combined with the prestigious historical setting.
International Experience
Luiss Business School offers different international experience and study-abroad opportunities such as:
Master in Marketing Management - Major in Retail, E-commerce and Distribution
Luiss Business School, Rome, Italy
12 monthsProgram duration
16,000 EURTuition Fee/year
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
The Master in Marketing Management is characterized by the presence of 6 Majors , or 6 macro-areas of specialization:
- Major in Digital Marketing
- Major in Sales & Account Management
- Major in Retail, E-commerce and Distribution
- Major in Corporate Event: Management, PR and Communication
- Major in Digital Export
- Major in Ho.Re.Ca. Trade Management
The majors allow participants to acquire general training elements and training elements focused on a specific macro-area of marketing. At the end of the Master, students will have acquired a complete and operational training, which can be immediately used in the world of work.The Major in Retail, E-commerce and Distribution provides participants with the methods and tools necessary for planning go-to-market processes, with a focus on trade and retail marketing, also from an omnichannel perspective.
Initially, an overview of the go-to-market analytical and decision-making processes typical of modern business ecosystems will be provided, delving into topics such as up and down stream go-to-market, integration and early resolution of channel conflicts and go-to-go metrics -to-market. Subsequently, the retail revolution that economies are facing will be treated, focusing on how it is influencing already existing concepts, such as the customer journey and the retail communication mix, and how it is introducing new elements , such as the in-store online customer experience. Finally, the theme of omnichannel will be addressed, one of the most significant challenges of recent decades, by analyzing the way in which this modifies existing CRM models and the way in which it integrates with elements of innovation (IoT and mobile interaction).
During the Program participants will learn to:
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
The Master in Marketing Management is characterized by the presence of 6 Majors , or 6 macro-areas of specialization:
- Major in Digital Marketing
- Major in Sales & Account Management
- Major in Retail, E-commerce and Distribution
- Major in Corporate Event: Management, PR and Communication
- Major in Digital Export
- Major in Ho.Re.Ca. Trade Management
The majors allow participants to acquire general training elements and training elements focused on a specific macro-area of marketing. At the end of the Master, students will have acquired a complete and operational training, which can be immediately used in the world of work.The Major in Retail, E-commerce and Distribution provides participants with the methods and tools necessary for planning go-to-market processes, with a focus on trade and retail marketing, also from an omnichannel perspective.
Initially, an overview of the go-to-market analytical and decision-making processes typical of modern business ecosystems will be provided, delving into topics such as up and down stream go-to-market, integration and early resolution of channel conflicts and go-to-go metrics -to-market. Subsequently, the retail revolution that economies are facing will be treated, focusing on how it is influencing already existing concepts, such as the customer journey and the retail communication mix, and how it is introducing new elements , such as the in-store online customer experience. Finally, the theme of omnichannel will be addressed, one of the most significant challenges of recent decades, by analyzing the way in which this modifies existing CRM models and the way in which it integrates with elements of innovation (IoT and mobile interaction).
During the Program participants will learn to:
Admission requirements
Important Dates
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Master PG
MBA
Luiss Business School offers One-year Master’s Programmes fully taught in English that meet the business market needs:
How to apply
Luiss Business School application procedure involves Admission Test which evaluates the applicant’s skills, personal motivation and potential. The Admission Test can be held on campus in Rome (Italy) or remotely via Skype. Applications can be submitted on a rolling basis from October to July. The recruitment team offers dedicated support to candidates providing all necessary information concerning the admission process.
Tuition fees and scholarships
Please note that tuition fees vary depending on the programme. The One-year Master’s Programmes whole tuition fees range from 15,000 to 16,000 EUR. The MBA Programme whole tuition fees amount to 30,000 EUR. Luiss Business School offers different funding opportunities: scholarships, early bird, reductions and loans.
Location
Luiss Business School is a top-level Business school located in Italy, with a campus in the world’s heritage city of Rome where beauty, history and culture provide an amazing environment. The campus will ensure students a unique learning experience thanks to the digital technologies offered combined with the prestigious historical setting.
International Experience
Luiss Business School offers different international experience and study-abroad opportunities such as:
Business and Management (3)
Accelerated Management Program
Circular Economy Management
Confindustria Entrepreneurs School
Consumer Relations Management
Corporate Crisis Management
Digital Export Management
Doing Business in the Gulf
Executive Compensation & Governance
Executive Master in Financial Management - Major in Administration, Finance and Control
Executive Master in Financial Management – Major in Finance and Markets
Executive Master in Lobbying, Institutional Relations & Human Capital Major in Public Affairs and External Relations
Executive Program in Creativity and Management of Television Formats: The new contents of information and entertainment
Executive Program in Museum Management
Fintech & Banking Major of the Master in Financial Management
Food & Beverage Management
Food & Beverage Management (Online)
Global Family Business Management
Leadership in Action
Management and Control of Community Funds
Management of Representation Systems
Managerial Development
Marketing & Sales – Major of the Executive Master in Marketing
Marketing & Social Media Data – Major of the Executive Master in Marketing
Marketing Management – Major of the Executive Master in Marketing
Master in Digital and Business Transformation - Entrepreneurship & Start up
Master in Digital and Business Transformation - Global Supply Chain Management
Master in Digital and Business Transformation - M&A Strategy
Master in Digital and Business Transformation - Sustainable Management & Entrepreneurship
Master in Digital and Business Transformation: Major in Business Transformation
Master in Digital and Business Transformation: Major in Digital Business Strategy
Master in Financial Management - Major in Corporate Investment Banking
Master in Financial Management - Major in Real Estate & Finance
Master in Financial Management - Major in Sustainable Finance
Master in Financial Management: Major in Corporate Finance
Master in International Management
Master in International Management - Major in Fashion Management
Master in International Management - Major in Fashion and Luxury Business
Master in International Management - Major in Global Health Management
Master in International Management - Major in International Cooperation for Local Development
Master in International Management - Major in Luxury Management
Master in International Management - Major in Sustainability & Energy Industry
Master in International Management - Major in Tourism Management
Master in International Management - Major in Transformative Leadership for Sustainable Business
Master in Management of Creative and Cultural Enterprises - Major in Food & Wine Business (Amsterdam)
Master in Management of Creative and Cultural Enterprises - Major in Food & Wine Business (Belluno)
Master in Management of Creative and Cultural Enterprises – Major in Food and Wine Business (Rome)
Master in Management of Creative and Cultural Enterprises – Major in Music Business
Master in Management of Creative and Cultural Enterprises – Major in Sport Management
Master in Management of Creative and Cultural Enterprises – Major in Writing School for Cinema & Television
Master in Management of Cultural Enterprises - Major in Sustainable Tourism Strategies
Master in Marketing Management (Corporate Event: Management, PR and Communication)
Master in Marketing Management - Major in Customer Experience Management
Master in Marketing Management - Major in Digital Marketing
Master in Marketing Management - Major in Export Management
Master in Marketing Management - Major in HoReCa Trade Management
Master in Marketing Management - Major in Retail, E-commerce and Distribution
Master in Tax Law Accounting and Tax Planning
Master with Major in Administration, Finance and Control
Masters in Cybersecurity
Master’s Degree Programme in Big Data and Management
Music and Management
Open Innovation & Intellectual Property
Open Social Innovation: Major of the Executive Master in Innovation & Sustainability
Organization and Management of Human Resources
Project Management Executive
Real Estate Finance: Major of the Executive Master in Financial Management
Safety Management
Security Management
Shipping & Logistics Management
The Fundamentals of Responsible Business
Wine Heritage Management
Life Sciences and Medicine (3)
Executive Master in Management of the Health Chain - Major in Management of Healthcare Organizations
Master in Health Supply Chain Management - Major in MED-TECH
Master in Health Supply Chain Management – Major in Clinical Trials
Master in Health Supply Chain Management – Major in Pharmaceutical & Healthcare Administration (EMPHA)
Social Sciences and Management (3)
Corporate Legal Advisor
Executive Hotel Management
Hospitality Management
Master in Human Resources and Project Management
Master in Human Resources and Project Management - Major in Project Management
Sports Management
Full-Time MBA (3)
Part-time MBA Rome
Online/Distance MBA (3)
Flex MBA
Part-Time MBA (3)
Full-time MBA
Part-Time MBA Milan