Master in Marketing Management - Major in HoReCa Trade Management Program By Luiss Business School |Top Universities

Master in Marketing Management - Major in HoReCa Trade Management

Program Duration

12 monthsProgram duration

Tuitionfee

16,000 EURTuition Fee/year

Scholarship

YesScholarships

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

On Campus

The Master's objective is to analyze the management of value creation processes for the end customer of products for non-domestic consumption (Ho.Re.Ca.). This process passes through the coordinated actions of all the operators in the supply chain, i.e. producers, wholesalers/distributors and merchants.
The specific objectives of the master are:
  • provide participants with the tools for analyzing consumer demand and behavior in the era of big data and social communications that occur between offline and online individuals
  • provide participants with skills in terms of trade marketing and management of relationships with supply chain partners, thanks also to the ability to adequately exploit the opportunities made available by new technologies
  • provide participants with the conceptual and practical tools to maximize the customer consumption experience at the points of sale, also thanks to the appropriate management of new technologies.

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

On Campus

The Master's objective is to analyze the management of value creation processes for the end customer of products for non-domestic consumption (Ho.Re.Ca.). This process passes through the coordinated actions of all the operators in the supply chain, i.e. producers, wholesalers/distributors and merchants.
The specific objectives of the master are:
  • provide participants with the tools for analyzing consumer demand and behavior in the era of big data and social communications that occur between offline and online individuals
  • provide participants with skills in terms of trade marketing and management of relationships with supply chain partners, thanks also to the ability to adequately exploit the opportunities made available by new technologies
  • provide participants with the conceptual and practical tools to maximize the customer consumption experience at the points of sale, also thanks to the appropriate management of new technologies.

Admission requirements

Undergraduate

550+
145+
7+
100+
12 Months
Oct

Tuition fee and scholarships

Domestic Students

16,000 EUR
-

International Students

16,000 EUR
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

how_to

How to apply to scholarships relevant to you

list

A list of available scholarships around the world

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A scholarship application checklist

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More programs from the university

Luiss Business School offers One-year Master’s Programmes fully taught in English that meet the business market needs:

  • Master in Big Data and Management
  • Master in International Management
  • Master in International Management – Major in Global Energy Management
  • Master in Financial Management – Major in Corporate Finance
  • Master in Financial Management – Major in Risk and Insurance Management
  • Master in Management and Technology – Major in Business Transformation
  • Master in Fashion, Luxury and Tourism Management – Major in Tourism
  • Master in Fashion, Luxury and Tourism Management – Major in Luxury
  • Master in Fashion, Luxury and Tourism Management – Major in Fashion
  • Full-time MBA

How to apply

Luiss Business School application procedure involves Admission Test which evaluates the applicant’s skills, personal motivation and potential. The Admission Test can be held on campus in Rome (Italy) or remotely via Skype. Applications can be submitted on a rolling basis from October to July. The recruitment team offers dedicated support to candidates providing all necessary information concerning the admission process.

Tuition fees and scholarships

Please note that tuition fees vary depending on the programme. The One-year Master’s Programmes whole tuition fees range from 15,000 to 16,000 EUR. The MBA Programme whole tuition fees amount to 30,000 EUR. Luiss Business School offers different funding opportunities: scholarships, early bird, reductions and loans.

Location

Luiss Business School is a top-level Business school located in Italy, with a campus in the world’s heritage city of Rome where beauty, history and culture provide an amazing environment. The campus will ensure students a unique learning experience thanks to the digital technologies offered combined with the prestigious historical setting.

International Experience

Luiss Business School offers different international experience and study-abroad opportunities such as:

  • Exchange programmes
  • Double Degrees
  • International Weeks
  • The European Human Resource Management programme


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