Marketing & Social Media Data – Major of the Executive Master in Marketing 12 months Postgraduate Programme By Luiss Business School |TopUniversities

Marketing & Social Media Data – Major of the Executive Master in Marketing

Programme Duration

12 monthsProgramme duration

Tuitionfee

13,000 EURTuition Fee/year

Starting Month

NovStarting Month

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

On Campus

The Major Marketing & Social Media Data is a highly educational and specialized course offered by the Luiss Business School to provide tools and knowledge to understand, manage and exploit the complexity of the competitive scenario. Social media are the real revolution brought about by digitization in marketing. Their disruptive effect on the old tools and mass channels has forced a rethinking of the logic and professions of marketing communication. At the same time, if schemes are the visible face of the Social universe, navigation data is the invisible one. Navigation and preference data, profiling and behavior are a huge sea from which companies try to extract new oil.
During the lessons, different "languages" will be used and different "reading keys" will be provided thanks to the participation of professors from the academic world and professionals specialized in the individual topics of reference.
The richness of the learning process is guaranteed by the combination of classroom teaching activities, meetings with leaders and top managers, workshops, individual coaching and career advisory meetings.

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

On Campus

The Major Marketing & Social Media Data is a highly educational and specialized course offered by the Luiss Business School to provide tools and knowledge to understand, manage and exploit the complexity of the competitive scenario. Social media are the real revolution brought about by digitization in marketing. Their disruptive effect on the old tools and mass channels has forced a rethinking of the logic and professions of marketing communication. At the same time, if schemes are the visible face of the Social universe, navigation data is the invisible one. Navigation and preference data, profiling and behavior are a huge sea from which companies try to extract new oil.
During the lessons, different "languages" will be used and different "reading keys" will be provided thanks to the participation of professors from the academic world and professionals specialized in the individual topics of reference.
The richness of the learning process is guaranteed by the combination of classroom teaching activities, meetings with leaders and top managers, workshops, individual coaching and career advisory meetings.

Admission Requirements

7+
100+

12 Months
Nov

Tuition fees

Domestic
13,000 EUR
International
13,000 EUR

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

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