Marketing & Social Media Data – Major of the Executive Master in Marketing Program By Luiss Business School |Top Universities

Marketing & Social Media Data – Major of the Executive Master in Marketing

Program Duration

12 monthsProgram duration

Tuitionfee

13,000 EURTuition Fee/year

Scholarship

YesScholarships

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

On Campus

The Major Marketing & Social Media Data is a highly educational and specialized course offered by the Luiss Business School to provide tools and knowledge to understand, manage and exploit the complexity of the competitive scenario. Social media are the real revolution brought about by digitization in marketing. Their disruptive effect on the old tools and mass channels has forced a rethinking of the logic and professions of marketing communication. At the same time, if schemes are the visible face of the Social universe, navigation data is the invisible one. Navigation and preference data, profiling and behavior are a huge sea from which companies try to extract new oil.
During the lessons, different "languages" will be used and different "reading keys" will be provided thanks to the participation of professors from the academic world and professionals specialized in the individual topics of reference.
The richness of the learning process is guaranteed by the combination of classroom teaching activities, meetings with leaders and top managers, workshops, individual coaching and career advisory meetings.

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

On Campus

The Major Marketing & Social Media Data is a highly educational and specialized course offered by the Luiss Business School to provide tools and knowledge to understand, manage and exploit the complexity of the competitive scenario. Social media are the real revolution brought about by digitization in marketing. Their disruptive effect on the old tools and mass channels has forced a rethinking of the logic and professions of marketing communication. At the same time, if schemes are the visible face of the Social universe, navigation data is the invisible one. Navigation and preference data, profiling and behavior are a huge sea from which companies try to extract new oil.
During the lessons, different "languages" will be used and different "reading keys" will be provided thanks to the participation of professors from the academic world and professionals specialized in the individual topics of reference.
The richness of the learning process is guaranteed by the combination of classroom teaching activities, meetings with leaders and top managers, workshops, individual coaching and career advisory meetings.

Admission requirements

Undergraduate

7+
100+
12 Months
Nov

Tuition fee and scholarships

Domestic Students

13,000 EUR
-

International Students

13,000 EUR
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

how_to

How to apply to scholarships relevant to you

list

A list of available scholarships around the world

checklist

A scholarship application checklist

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More programs from the university

Luiss Business School offers One-year Master’s Programmes fully taught in English that meet the business market needs:

  • Master in Big Data and Management
  • Master in International Management
  • Master in International Management – Major in Global Energy Management
  • Master in Financial Management – Major in Corporate Finance
  • Master in Financial Management – Major in Risk and Insurance Management
  • Master in Management and Technology – Major in Business Transformation
  • Master in Fashion, Luxury and Tourism Management – Major in Tourism
  • Master in Fashion, Luxury and Tourism Management – Major in Luxury
  • Master in Fashion, Luxury and Tourism Management – Major in Fashion
  • Full-time MBA

How to apply

Luiss Business School application procedure involves Admission Test which evaluates the applicant’s skills, personal motivation and potential. The Admission Test can be held on campus in Rome (Italy) or remotely via Skype. Applications can be submitted on a rolling basis from October to July. The recruitment team offers dedicated support to candidates providing all necessary information concerning the admission process.

Tuition fees and scholarships

Please note that tuition fees vary depending on the programme. The One-year Master’s Programmes whole tuition fees range from 15,000 to 16,000 EUR. The MBA Programme whole tuition fees amount to 30,000 EUR. Luiss Business School offers different funding opportunities: scholarships, early bird, reductions and loans.

Location

Luiss Business School is a top-level Business school located in Italy, with a campus in the world’s heritage city of Rome where beauty, history and culture provide an amazing environment. The campus will ensure students a unique learning experience thanks to the digital technologies offered combined with the prestigious historical setting.

International Experience

Luiss Business School offers different international experience and study-abroad opportunities such as:

  • Exchange programmes
  • Double Degrees
  • International Weeks
  • The European Human Resource Management programme


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