Bachelor of Mass Communication (Honours)

The Bachelor of Mass Communication (Hons) – ODL programme at SEGi University represents an exceptional opportunity for individuals aspiring to embark on a rewarding journey within the field of mass communication. In a world where the effective dissemination of information is of paramount importance, this programme has been meticulously crafted to nurture and enhance your creative and managerial skills, preparing you for a future in this dynamic and ever-evolving industry.​

What truly sets this programme apart is its unwavering commitment to adult learners. We understand the multifaceted lives you lead, and our flexible blended learning approach is tailored to accommodate your unique needs. Regardless of whether you are a working professional or engaged in other commitments, this programme empowers you to chart your academic journey at your own pace, from anywhere, and at any time. We understand the delicate equilibrium you must maintain between your personal and professional life, and our programme is designed with this in mind.​
The programme boasts a plethora of key points that make it a compelling choice for your academic and professional journey. It offers a comprehensive exploration of subject matter, enriched by the availability of nine elective subjects. This enables you to tailor your education to align with your specific interests and career aspirations, ensuring that your learning experience is both fulfilling and directly relevant to your goals.​
Dedicated Academic Support​ Moreover, the programme places great emphasis on academic administrative support, with a focus on ensuring that you have access to all the necessary resources and assistance to excel in your studies. Our commitment to your success is unwavering, and we strive to provide a seamless support system that is readily available whenever you require guidance or aid.​
To further enrich your learning experience, you will have round-the-clock access to a digital library, offering an extensive repository of resources at your fingertips. Additionally, you will have the opportunity to explore and enhance your skills with free access to over 200,000 online courses, allowing you to expand your horizons and augment your skillset beyond the confines of your core curriculum.​
A distinguishing feature of this programme is our innovative 'Industry into Classroom' approach. This transformative pedagogical strategy transcends conventional industry collaborations, offering you a truly immersive and authentic learning experience. Rather than being passive observers or occasional visitors to industry settings, our students are actively engaged in real industry projects. They work alongside industry professionals who provide mentorship and guidance, infusing their coursework with real-world insights and practical skills. This invaluable hands-on experience equips students with a competitive edge and a deep understanding of industry dynamics.​
State-of-the-Art Learning Management System: ​ At the heart of our Online Distance Learning Mode is Blackboard, a world-class Learning Management System (LMS). SEGi University has made a significant multi-million investment in this platform to ensure that our online students receive an unparalleled educational experience. Blackboard is renowned for its intuitive interface, robust functionality, and comprehensive suite of tools that enhance both teaching and learning. It allows for a seamless interaction between students and instructors, making distance learning as engaging and effective as face-to-face classes. ​
Dedicated and Trained Academics: ​ The quality of an educational programme is largely dependent on the calibre of its faculty. SEGi University prides itself on having a team of academics who are not only experts in their respective fields but are also specially trained in online pedagogy. This ensures that they are fully equipped to deliver and support the programme in a way that matches the quality and intensity of our conventional face-to-face delivery. Our faculty's commitment to excellence means that students enrolled in the Online Distance Learning Mode receive the same level of quality education and personal attention as their on-campus counterparts. ​ ​ Comprehensive Support Systems: ​ Understanding the unique challenges faced by online learners, SEGi University offers a robust support system to ensure their success. This includes academic support where students can reach out for help with their coursework, career counselling services to assist students in navigating their future career paths, and technical support for any issues encountered on the Blackboard platform. These support services are easily accessible and designed to provide a holistic support network that fosters student growth and success. ​
Flexibility and Accessibility: ​ The Online Distance Learning Mode is tailored for those who need to balance their studies with work, family, or other commitments. It allows students to access high-quality education from anywhere in the world, at any time. This flexibility ensures that adult learners do not have to put their professional or personal lives on hold to advance their education. Instead, they can integrate learning into their existing schedules, crafting a study routine that works for them.​
Global Perspective Through Diversity​ SEGi University takes immense pride in its diverse and vibrant student community, which comprises individuals from over 90 nationalities. This multicultural milieu fosters cross-cultural networking and learning, providing you with a unique opportunity to engage with a global audience. Exposure to diverse cultures and backgrounds enriches your educational experience, broadens your horizons, and equips you with a global perspective – an essential attribute in today's interconnected world.​
Accreditations: Ensuring Quality​ Accredited by the Malaysian Qualifications Agency and the Ministry of Higher Education Malaysia, our programme adheres to the highest educational standards. This accreditation ensures that your degree carries not only local but also international recognition, enhancing the value of your qualifications.​
Limitless Career Possibilities​ Upon graduation, a world of exciting career opportunities within the mass communication field awaits you. Whether your aspirations gravitate towards journalism, corporate communication, public relations, advertising, content creation, copywriting, media planning, or even television and radio presenting, this programme furnishes you with the skills and knowledge needed to excel in your chosen path. The comprehensive curriculum, industry exposure, and practical experiences ensure that you are well-prepared to make a meaningful impact in the multifaceted realm of mass communication. Your journey begins here, at SEGi University, where your potential is nurtured, and your future is crafted.​