Master of Business Administration (General Management)

The Master of Business Administration in General Management at SEGi University represents the pinnacle of our educational innovation, now fully available in an Online Distance Learning (ODL) mode. This format is powered by our multi-million investment in Blackboard, a leading Learning Management System that ensures a world-class educational experience.​
This comprehensive programme is crafted to deepen your understanding of core business disciplines, enhance your managerial skills and encourage the development of innovative business solutions. With a focus on practical application, the MBA curriculum encourages critical thinking, effective communication, and leadership—qualities imperative for management success.​
From the comfort of your own environment, you'll explore various facets of business management through courses in marketing, strategic management, and human resource management, among others. The interactive project dissertation component of the programme ensures that your learning is applied, providing in-depth knowledge and essential hands-on experience.​
A Curriculum That Bridges Theory and Practice​ The heart of this MBA lies in its robust curriculum, which includes subjects like Marketing Management, Accounting for Managers, and Strategic Management. These modules are meticulously selected to ensure you gain a broad yet profound understanding of the core aspects of business management. The programme's structure encourages the development of critical thinking and leadership qualities through modules that challenge conventional business practices.​
Dual-Award Degree: A Competitive Edge​ SEGi University partners with UCLan in an unprecedented collaboration, offering students a dual-award degree that amplifies their academic credentials. UCLan's position in the top 7% of universities worldwide is a testament to the exceptional quality of education you’ll receive. This partnership not only enhances your degree’s international recognition but also provides an invaluable global perspective that is highly sought after by employers.​
State-of-the-Art Learning Management System​ At the heart of our Online Distance Learning Mode is Blackboard, a world-class Learning Management System (LMS). SEGi University has made a significant multi-million investment in this platform to ensure that our online students receive an unparalleled educational experience. Blackboard is renowned for its intuitive interface, robust functionality, and comprehensive suite of tools that enhance both teaching and learning. It allows for a seamless interaction between students and instructors, making distance learning as engaging and effective as face-to-face classes. ​
 Dedicated and Trained Academics​ The quality of an educational programme largely depends on its faculty's calibre. SEGi University prides itself on having a team of academics who are not only experts in their respective fields but are also specially trained in online pedagogy. This ensures that they are fully equipped to deliver and support the programme in a way that matches the quality and intensity of our conventional face-to-face delivery. Our faculty's commitment to excellence means that students enrolled in the Online Distance Learning Mode receive the same level of quality education and personal attention as their on-campus counterparts.​
Comprehensive Support Systems​ Understanding the unique challenges faced by online learners, SEGi University offers a robust support system to ensure their success. This includes academic support where students can reach out for help with their coursework, career counselling services to assist students in navigating their future career paths, and technical support for any issues encountered on the Blackboard platform. These support services are easily accessible and designed to provide a holistic support network that fosters student growth and success. ​
Flexibility and Accessibility​ The Online Distance Learning Mode is tailored for those who need to balance their studies with work, family, or other commitments. It allows students to access high-quality education from anywhere in the world, at any time. This flexibility ensures that adult learners do not have to put their professional or personal lives on hold to advance their education. Instead, they can integrate learning into their existing schedules, crafting a study routine that works for them.​
Experience Industry Inside the Classroom​ SEGi University revolutionises the traditional academic approach with its 'Industry into Classroom' initiative. Unlike conventional programmes, coursework and assignments here stem directly from industry challenges, allowing you to work on real business projects. This practical approach ensures that SEGi graduates are not just academically qualified but are also seasoned with industry experience, mentored by a combination of academic experts and business practitioners.​
Global Exposure Through Student Diversity​ With a student body comprising over 70 nationalities, SEGi University offers an unparalleled international learning environment. This diversity enriches your educational experience, providing you with a global network and exposure to various cultures and business practices, preparing you for the international market.​
Accreditation and Recognition​ The Master of Business Administration in General Management is fully accredited by the Malaysian Qualifications Agency and the Ministry of Higher Education Malaysia, affirming its adherence to the highest educational standards. This accreditation ensures that your qualification is recognised and respected globally.​
Unlimited Learning Resources​ SEGi University commits to providing its students with the best possible support and resources. This commitment is reflected in the 24/7 access to a digital library, seamless academic administrative support, and free access to an extensive range of over 200,000 online courses. Additionally, the one-on-one personalised consults ensure that your unique learning needs and career aspirations are met.​
Elective Modules for Tailored Education​ The programme offers elective modules such as Economics for Managers and Managing the International Economy, allowing you to customise your educational journey to fit your career goals. For those pursuing a single award, specialised courses like Project Management: Framework and Sustainability further enrich the learning experience.​
The Master’s Project is the culmination of the MBA programme, allowing you to showcase your research capabilities and in-depth understanding of a specific area of interest within general management. This project is your opportunity to contribute original ideas to the field and demonstrate the strategic thinking skills you have honed throughout your studies.​
Career Prospects and Opportunities​ Graduates of the MBA in General Management are in high demand for senior and managerial roles across industries. Organisations seek professionals who can demonstrate strong managerial skills and the ability to drive success. With this MBA, you are well-equipped to meet these expectations and take on roles that shape the future of businesses.​