Bachelor of Arts (Hons) in English and Public Relations

The Bachelor of Arts (Hons) in English and Public Relations at SEGi University, in partnership with the University of Central Lancashire (UCLan), stands as a testament to the commitment to producing proficient public relations practitioners with an exceptional command of the English language. This dual-major degree programme offers a unique blend of academic rigor and practical skill development, aimed at preparing graduates for thriving careers in government, corporate, and non-profit organisations.​
Programme Overview:​ The curriculum is meticulously designed to equip students with a profound understanding of both English language intricacies and the dynamic field of public relations. In the initial year, students embark on a journey that includes subjects such as Introduction to Communication Theory, English for Business Correspondence, and Public Speaking. This foundation is further fortified with courses in General Psychology, Introduction to Mass Communication, and Introduction to Linguistics.​
As students progress into the second and third years, they delve deeper into the English major, exploring subjects like English Phonetics and Phonology, Sociolinguistics, Introduction to Drama, and American and European Literature. Concurrently, the Public Relations major introduces them to crucial topics such as Strategies and Practices in Public Relations, Event Management, and Media Relations and Publicity.​

One of the program's standout features is its alignment with industry standards and best practices. SEGi University champions an innovative "Industry into Classroom" approach, which goes beyond conventional industry collaborations. Under this initiative, students do not merely visit industry sites but actively engage with real industry projects, receiving mentorship from both academic instructors and industry professionals. This hands-on experience not only enriches their learning but also equips them with practical skills vital for success in their future careers.​

Dual Award and Accreditation:​ The Bachelor of Arts (Hons) in English and Public Relations at SEGi University opens doors to a world of possibilities for its graduates. This unique program not only provides a comprehensive education but also awards students two prestigious degrees—one from SEGi University and another from the globally renowned University of Central Lancashire (UCLan).​

UCLan, with its illustrious history dating back to 1828, achieved university status in 1992, solidifying its reputation as one of the largest and most esteemed institutions in the UK. What sets UCLan apart is its unwavering dedication to student satisfaction and its pivotal role in driving regional economic growth.​

UCLan's international recognition and commitment to fostering entrepreneurship have earned it several prestigious accolades, including ranking within the top 7% of universities worldwide, according to the Centre for World University Rankings 2021-22. It is also the leading UK university for entrepreneurship, boasting a track record of incubating start-up businesses that remain active after three years, as confirmed by the HEBCIS 2016-17 survey. Additionally, UCLan stands as the top university in Northern England for producing start-up businesses and ranks 5th overall in the UK, according to Tide's 2021 assessment. Its commitment to academic excellence is further reflected in its positions in respected university guides, ranking 108th in the Times University Guide 2022 and 104th in the Guardian University Guide 2023.​

For students pursuing the English and Public Relations program, this dual-degree arrangement not only offers an outstanding academic experience but also the opportunity to be associated with an institution of UCLan's calibre. It enhances their prospects in the competitive fields of English and Public Relations, making them agile and creative experts ready to thrive in the future. With practical assignments, diverse subjects, and a strong focus on industry collaboration, this program equips graduates for a wide range of career opportunities in government, corporate, and non-profit sectors, ensuring a bright and promising future.​

Furthermore, the programme holds accreditation from the Malaysian Qualifications Agency and the Ministry of Higher Education Malaysia, guaranteeing that it adheres to stringent educational standards and is recognized both locally and internationally.​

Industry Integration:​ SEGi University's commitment to providing students with real-world experiences sets this program apart. The "Industry into Classroom" approach ensures that coursework and assignments are derived from industry needs and realities. Students actively engage in authentic industry projects, gaining invaluable experience and mentorship from seasoned professionals. This hands-on approach bridges the gap between academia and industry, nurturing graduates who are not only well-versed in theory but also adept at applying their knowledge in practical settings. As a result, they are exceptionally well-prepared to tackle the challenges of the professional world.​

Student Diversity:​ SEGi University prides itself on hosting students from over 90 different nationalities. This rich diversity fosters a dynamic learning environment where students have the opportunity to interact with peers from varied cultural backgrounds. Such exposure not only enriches their academic experiences but also equips them with a global perspective and cross-cultural communication skills—essential attributes in today's interconnected world.​

Career Opportunities:​ Graduates of the Bachelor of Arts (Hons) in English and Public Relations are well-poised to embark on diverse and rewarding career paths. Equipped with a deep understanding of public relations strategies, a command of the English language, and practical experience, they are prepared for roles such as Press Agents, Publicity and Media Relations Managers, Crisis Managers, Customer Relations Managers, Public Affairs Managers, and Events Managers. The programme opens doors in government, media, corporate sectors, banks, investment houses, finance institutions, insurance companies, travel agencies, hotels, legal firms, and consultancies.​

The Bachelor of Arts (Hons) in English and Public Relations programme at SEGi University, in collaboration with UCLan, offers a comprehensive and unparalleled educational journey. With a strong emphasis on practical learning, industry integration, international exposure, and dual-degree recognition, it equips graduates with the skills and knowledge necessary for success in the competitive fields of public relations and English language expertise.​