Bachelor of Mass Communication (Hons)

The Bachelor of Mass Communication (Hons) programme at SEGi University is a gateway to the captivating world of mass media. In our interconnected global society, mass communication is pivotal in conveying information to diverse audiences through various media channels such as newspapers, magazines, radio, television, and film. This programme is meticulously designed to provide students with the knowledge, skills, and theoretical foundation essential for success in the dynamic field of mass communication.​
Our commitment to industry relevance is unwavering. SEGi University takes pride in going beyond traditional industry collaborations. Through our "Industry into Classroom" approach, students do not merely visit industries; they work on real industry projects, guided by academic experts for theoretical insights and industry practitioners for practical mentorship. This immersive experience equips students with the skills and real-world knowledge needed to excel in their careers.​
SEGi University stands as a microcosm of the world, housing students from over 90 nationalities. This diversity creates an enriching environment that encourages cross-cultural networking, providing students with truly international exposure. In an increasingly globalised world, this exposure is invaluable, preparing you to navigate the complexities of a multicultural society.​
Programme Overview​: What truly distinguishes our programme is its holistic approach. We combine creative expression with effective management strategies, ensuring that our graduates are adept at crafting compelling messages and skilled in overseeing the intricate operations of the mass communication industry. Students receive hands-on training using cutting-edge equipment and industry-relevant software, immersing themselves in mass communication's creative and managerial aspects.​
Specialisations​: A distinguishing feature of our programme is the option to specialise in one of three areas:

• Advertising
• Broadcasting
• Public Relations.

These specialisations allows you to tailor your education to your interests and career aspirations. Whether you are drawn to the creativity of advertising, the excitement of broadcasting, or the strategic world of public relations, our programme provides a comprehensive and practical understanding of your chosen field, positioning you for success in your future career.​
​Accreditation​: Accreditation is a testament to the quality of our programme. The Bachelor of Mass Communication (Hons) is accredited by the Malaysian Qualifications Agency and the Ministry of Higher Education Malaysia, ensuring that the degree meets stringent educational standards. This recognition adds weight to your qualifications, both locally and internationally.​
In addition to the core curriculum, students can choose from a variety of electives, allowing for an in-depth exploration of specific subjects within mass communication. These electives include Advertising Copywriting & Digital Publishing, Internet Advertising & Management, Documentary Feature Production, Managing Television Programmes and Production, TV and Online Broadcast Journalism, Media Relations and Publicity, Media Relations and Media Writing, Strategies and Practices in Public Relations, and more. This flexibility enables you to tailor your learning experience further, honing your expertise in areas of personal interest.​
Career Opportunities: For those pursuing a career in the field of advertising, potential roles include Digital Content Creator, Digital Content Writer, Copywriter, Media Planner & Strategist, Media Officer (monitoring marketing SEO apps and updating sites), and Client Liaison Officer. If broadcasting is your passion, you may explore opportunities as a Content Creator, Media Liaison Officer, PR and Event Organiser, Media Data Researcher, or Floor Manager. Those interested in public relations can aspire to become a Marketing Planner & Strategist, Corporate Communication Officer/Executive, Customer Liaison Executive, Content Creator or PR Officer/Executive.
The Bachelor of Mass Communication (Hons) programme at SEGi University offers a comprehensive and dynamic education in mass media. Our commitment to excellence, industry relevance, and international exposure sets our graduates on a path to success in the ever-evolving field of mass communication. Whether you aspire to be a creative communicator, a strategic thinker, or a skilled manager, our programme equips you with the knowledge and experience needed to excel in the industry.​