Bachelor of Arts (Hons) Visual Communication Design

The Bachelor of Arts (Hons) Visual Communication Design is a pioneering programme crafted for those who aspire to be at the forefront of the creative design industry. This comprehensive course is the nexus of creativity and technology, designed to cultivate critical thinkers and skilled practitioners equipped to navigate the ever-evolving landscape of visual communication.​
Programme Structure and Content​: From the outset, students are engaged with a broad spectrum of subjects, laying the groundwork for a versatile skill set. The first year introduces Software Application for Design, Design Principles, and the History of Art and Design, along with practical skills in Still Life Painting and Basic Animation. Students also explore various media through courses like Typography Design, Introduction to Photography, and Basic Graphic Design.​
As the programme progresses, the complexity increases. The second year dives deeper with Print and Editorial Design, Web Publishing, and Environmental Design, among others. These subjects are meticulously curated to challenge students, blending theoretical knowledge with practical applications.​
The final year culminates in a synthesis of learning through advanced modules such as Digital Imaging, Art Direction, Copywriting, and Entrepreneurship. A key component is the Professional Practice and Internship Practice modules, which bridge academic theory with industry experience.​
This programme stands out for its unique blend of creative artistry and technological prowess, offering an educational experience that marries the art and science of creativity with the latest technologies. This forward-thinking approach equips students with the ability to innovate and lead in the development of design solutions. The programme’s strength is further bolstered by robust partnerships and linkages with industry leaders, ensuring students are not just learning about the market but are actively engaged with it from the outset. These collaborations enrich both their educational journey and their future professional networks.​
Adding to the programme’s prestige are the award-winning alumni and lecturers who make up SEGi’s esteemed faculty. These industry-recognised professionals and alumni offer mentorship and insights that are deeply rooted in real-world success, providing students with an invaluable perspective on achieving professional excellence. Moreover, the comprehensive curriculum spans a broad array of subjects, laying the groundwork for a multifaceted education. This breadth ensures that SEGi graduates are not only well-versed in various disciplines but are also agile and adaptable, ready to take on a variety of roles in the dynamic field of the creative design industry.​
Industry into Classroom​ SEGi University’s pioneering ‘Industry into Classroom’ initiative marks a paradigm shift in the educational experience, transcending the traditional boundaries of industry-academia partnerships. This innovative approach does more than just expose students to the industry; it integrates them into the very fabric of the professional world from day one. By transforming theoretical study into practical, hands-on experience, students are not passive recipients of knowledge but active contributors to real-world projects.​
The initiative is built on a foundation of real industry briefs that form the core of students’ coursework and assignments. These aren’t hypothetical scenarios; they are actual challenges and tasks sourced directly from industry partners. This method ensures that SEGi graduates have a tangible impact even before they officially enter the job market. They work on meaningful projects, applying their learning to deliver solutions that meet the needs of modern businesses. ​
Moreover, ‘Industry into Classroom’ allows students to network with professionals, receive feedback, and refine their skills under the mentorship of both seasoned academics and experienced industry practitioners. This dual mentorship bridges the gap between academia and industry, equipping graduates with a keen understanding of the latest industry practices, trends, and expectations.​
The result is a cohort of graduates who are not just job-ready but industry-proven, with the confidence and competence that comes from having already operated within the professional sphere. ​
Student Diversity​ At SEGi University, diversity is not just celebrated; it’s a cornerstone of the educational ethos. The student community, vibrant with over 90 nationalities, is a tapestry of cultures, languages, and perspectives, creating a truly international campus atmosphere. This rich diversity is more than a statistical highlight; it is an active, lived experience that broadens minds and fosters a global mindset among students.​
In the field of visual communication design, where messages must transcend borders and resonate across cultures, the importance of a global perspective cannot be overstated. SEGi’s multicultural environment is a dynamic incubator for this perspective, enabling students to design with a universal appeal. The exchange of diverse viewpoints, coupled with cross-cultural collaborations, equips students with the soft skills and cultural sensitivities essential for success in the global market.​
The interaction with peers from varied backgrounds exposes students to different design aesthetics, communication norms, and creative problem-solving approaches. This exposure is invaluable as it encourages students to think beyond their own experiences and to consider a wider array of user experiences in their design work.​
Accreditation​: The programme’s accreditation by the Malaysian Qualifications Agency and the Ministry of Higher Education Malaysia testifies to its high educational standards and international recognition.​
Career Opportunities​: With a SEGi degree, graduates emerge as strong candidates for various creative roles, including graphic designer, art director, web designer, interactive media designer, photographer, typographical designer, copywriter, account planner, and strategic planner. The programme’s comprehensive approach ensures that students not only dream about the future of design but also shape it.​
The Bachelor of Arts (Hons) Visual Communication Design at SEGi University is not just an education; it’s a transformative experience that equips students to be leaders in the creative realms. It’s where your passion for design becomes your profession.​