Doctor of Business Administration

The Doctor of Business Administration (DBA) programme at SEGi University is the epitome of excellence in business education, tailored for management practitioners and professionals driven to enact substantial changes in the realm of practice and policy. This unique programme seamlessly blends coursework and research, placing a strong emphasis on interdisciplinary knowledge application—a necessity in the complex global management arena.​
Programme Aims​ The DBA programme at SEGi University is designed with three core objectives. Firstly, it aims to enhance professional practices by empowering students to make substantial contributions to their respective fields through the application of existing knowledge and theoretical frameworks. This emphasis on practical application ensures that students not only acquire knowledge but also learn how to effectively apply it in real-world scenarios.​
Secondly, the programme equips students with the skills needed to tackle genuine business challenges. Through critical reviews and the systematic application of theory and research, students are well-prepared to address pressing real-world issues in the business landscape. This approach ensures that students are not only well-versed in theoretical concepts but also adept at using them to solve complex, real-world problems.​
​Lastly, our DBA programme places a strong emphasis on personal development. We are committed to nurturing students' personal growth, enabling them to achieve higher levels of effectiveness as professional practitioners. This includes enhancing leadership skills, communication abilities, and overall professional acumen, ultimately preparing students to make a significant impact in their chosen fields.​
​SEGi University stands as a distinguished leader in adult learning, recognised for its expertise in providing a conducive environment for lifelong learning and professional development. Our institution is committed to supporting mature learners throughout their educational journeys.​
​Understanding the value of your time, our DBA programme offers the fastest completion time available without compromising the quality of education. We recognise the demands of your professional life and are dedicated to providing an efficient path to achieving your doctoral degree.​
​To further accommodate your dynamic professional life, we offer flexible timetabling options. This flexibility ensures that you can seamlessly integrate your academic pursuits with your existing commitments, making it convenient for you to embark on this transformative educational journey.​
​Industry into Classroom​ At SEGi University, "Industry into Classroom" means that your coursework and assignments are not just theoretical exercises. You'll engage in real industry projects, working on challenges presented by industry partners.​
You'll benefit from mentorship by both academic experts (for theoretical guidance) and industry practitioners (for practical insights). This unique approach provides you with a holistic, real-life learning experience that is unparalleled.​
​Student Diversity​: SEGi University is a global hub of learning, hosting students from over 90 nationalities. The diversity of our student body offers you a unique opportunity to network, collaborate, and learn from individuals with diverse cultural backgrounds. This international exposure enriches your educational experience and prepares you for a global career.​
Accreditation​: Our DBA programme holds accreditation from the Malaysian Qualifications Agency and the Ministry of Higher Education Malaysia. This recognition ensures that the degree meets rigorous educational standards and is respected both locally and internationally.​
Programme Structure​: The DBA programme at SEGi University offers a comprehensive curriculum designed to equip students with the knowledge and skills needed to excel in the field of business administration. In the early stages of the programme, students engage with foundational subjects such as Management Theory & Policies, Organisational Behaviour: Theory and Advanced Practices, Strategic Human Resource Management & Leadership, Advanced Practices in Strategic Marketing Management, International Business and Globalisation, and Advanced Financial Management. These courses provide a solid understanding of fundamental management principles, laying the groundwork for more advanced studies.​
As students progress in their DBA journey, they delve deeper into advanced topics that refine their research abilities and expand their expertise. Subjects like Strategic Change and Quality Management, Financial Accounting and Corporate Governance, Advanced Research Methodology, Advanced Data Analysis, and Research Proposal are integral to the programme's second year. This phase prepares students for their doctoral research in the final year, equipping them with the tools and knowledge required for conducting meaningful research in the realm of business and management.​
​The culmination of the DBA programme is the DBA Thesis, a substantial research project that represents the pinnacle of students' academic accomplishments. The thesis allows students to apply their acquired knowledge and research skills to a specific area of interest within the field of business administration. It serves as a testament to their expertise and readiness to make significant contributions to practice and policy in the business world. The DBA Thesis is the ultimate manifestation of their academic journey, showcasing their ability to address real-world challenges and add substantial value to the field of business administration.​
​Career Opportunities​ As a graduate of our DBA programme, you are expected to make a substantial contribution to global business practices. The coursework focuses on leadership, change management, finance, process management, and research methodologies. This comprehensive preparation equips you to excel in diverse roles, including Financial Accountants, Financial Analysts, Credit Risk Analysts, Budget Controllers, Tax Advisers, and Internal Auditors. Moreover, it lays a robust foundation for further studies in financial management and related fields, opening up even more advanced career opportunities.​