Bachelor of Arts (Hons) Multimedia Design

The Bachelor of Arts (Hons) in Multimedia Design at SEGi University is a comprehensive and dynamic programme tailored to meet the evolving demands of the multimedia industry. In today's digitalised world, the need for highly skilled and creative designers is pervasive, spanning from small enterprises to multinational corporations. This programme is designed to equip students with the technical proficiency and creative ingenuity required to thrive in this fast-paced and ever-expanding field.​
​Programme Overview​ The curriculum is strategically crafted to provide students with a holistic understanding of multimedia design, encompassing a diverse array of subjects. In the first year, students delve into foundational topics such as Digital Skills for Designers, Design Fundamentals, Basic Drawing, and Introduction to Typography. This strong grounding in design fundamentals serves as a robust foundation for their subsequent coursework.​
​As students progress into the second year, they explore more specialised areas, including Creative Digital Imaging, Green Design & Technology, Multimedia Production and Marketing, and Advanced Animation. This phase of the programme deepens their expertise and allows them to hone their skills in preparation for the challenges of the multimedia industry.​
In the final year, students engage in advanced topics such as Entrepreneurship, Research Methodology, Industrial Training, and the culminating Final Multimedia Project. Additionally, they have the flexibility to choose two elective courses from a diverse set of options, including Computer Applications for Effective Communication, Branding & Corporate Identity, Packaging Design, Copywriting, or Advertising Media Strategy.​
This programme offers several compelling advantages. Firstly, it fosters versatile creativity in a digital world, equipping students with the ability to conceptualise, code, and publish content across various digital platforms like the web, interactive kiosks, smartphones, and tablets. Additionally, students learn to seamlessly integrate and produce visual elements for digital content, ensuring they are well-prepared to meet the diverse demands of the industry.​
The programme distinguishes itself through strong industry partnerships and linkages. Unlike traditional collaborations, our students benefit from frequent seminars, workshops, and involvement in real industry projects. This unique approach bridges the gap between academia and the professional world, providing students with valuable real-world insights and networking opportunities facilitated by industry experts.​
Meanwhile, it boasts an esteemed faculty of award-winning lecturers who possess extensive industry experience and academic expertise. Graduates of SEGi's Multimedia Design programme have made significant contributions to the industry, earning accolades and recognition for their outstanding work.​
The curriculum is designed to be comprehensive yet flexible. While it offers a well-rounded education in multimedia design, it also allows students to tailor their learning experience by selecting elective courses that align with their individual interests and career aspirations. This flexibility ensures that graduates are not only technically proficient but also well-prepared for diverse and specialised roles in the field of multimedia design.​
Industry into Classroom​ At SEGi University, we believe in offering our students an immersive and experiential education. Our innovative 'Industry into Classroom' approach is a testament to this commitment. It goes beyond traditional industry collaborations where students merely visit companies or attend occasional seminars.​
Instead, our students work on real industry projects as part of their coursework. These projects are designed and supervised by industry experts, ensuring that our students gain practical experience and exposure to the challenges of the profession. This unique approach also includes mentorship by both academic faculty (for academic guidance) and industry practitioners (for industry insights). It's a formula for success that bridges the gap between theory and practice, preparing our graduates to excel in the real world.​
Student Diversity​ SEGi University is a melting pot of cultures and backgrounds, housing students from over 90 different nationalities. This diverse student community provides an enriching learning environment where students have the opportunity to interact, network, and learn from peers with a wide range of perspectives and experiences. This international exposure is invaluable, helping students develop a global mindset and preparing them to thrive in an interconnected world.​
Accreditation​ We take pride in the accreditation of our programme by the Malaysian Qualifications Agency and the Ministry of Higher Education Malaysia. This recognition reflects our commitment to delivering a high-quality education that meets rigorous standards and ensures that our graduates are well-prepared for the challenges of the professional world.​
Career Opportunities​ Upon successful completion of the Bachelor of Arts (Hons) in Multimedia Design programme, graduates are well-equipped to embark on diverse and rewarding career paths in the multimedia industry. The programme provides a solid foundation for roles such as Multimedia Specialist, Web Designer, Interactive Multimedia Author, Junior Games Developer, Digital Animator/ Animation Producer, Video Editor/ Desktop Video Producer, Digital Artist, Visual Development, and Application Developer/Designer.​
The breadth of subjects covered in the curriculum ensures that graduates have the knowledge and skills to excel in a variety of multimedia-related roles, from web design and 3D animation to the broadcast industry. Additionally, the exemptions from professional accounting exams provide a valuable head start in the pursuit of relevant certifications, enhancing graduates' marketability in the industry.​
The Bachelor of Arts (Hons) in Multimedia Design at SEGi University offers a comprehensive, industry-focused, and internationally recognised programme that prepares students for success in the dynamic field of multimedia design. With a curriculum that combines theoretical knowledge with practical experience, strong industry connections, and a diverse student community, our programme provides a solid foundation for a rewarding career in the digital world.​