Master of Business Administration (Marketing)
12 monthsProgramme duration
11,414 USDTuition Fee/year
Programme overview
Main Subject
Marketing
Degree
MBA
Study Level
MBA
Study Mode
On Campus
In a world where marketing is at the heart of business success, SEGi University’s Master of Business Administration (Marketing), accredited by the Malaysian Qualifications Agency and Ministry of Higher Education Malaysia, stands as a beacon of excellence.
Marketing in the Modern Business Context
This innovative MBA programme centres on the integral role of marketing in driving business success. Students explore how cutting-edge marketing strategies and trends can give organisations a distinct advantage in the market. The curriculum fosters a deep understanding of how to navigate and excel in the competitive landscape of modern business.
The programme's structure is carefully curated to address all key business areas, integrating the latest research and best practices. Subjects such as Operations and Quality Management, Strategic Management, and Research Methodology lay the groundwork in year one, while Marketing Management, Product & Brand Management, and Consumer Behaviour build a marketing-centric academic portfolio.
'Industry into Classroom' Experience
SEGi University’s pioneering 'Industry into Classroom' initiative offers students a unique opportunity to work on genuine industry projects, mentored by seasoned lecturers and industry experts. This hands-on approach ensures that theoretical learning is seamlessly translated into practical experience, providing a realistic glimpse into the challenges and intricacies of the marketing world.
Global Perspective and Diversity
With a vibrant community of students from over 70 nationalities, SEGi University fosters a truly global learning environment. This diverse exposure allows students to gain insights into a range of cultural perspectives, enhancing their understanding of international market dynamics and consumer behaviour.
Comprehensive Learning Support
The MBA experience at SEGi is supported by an extensive array of resources. Students have 24/7 access to our Digital Library, along with the freedom to explore over 200,000 online courses. Personalised one-on-one consultations ensure that students receive the tailored guidance necessary for academic and professional development.
Elective Modules and Specialisation
Students can customise their learning journey with elective modules such as Economics for Managers and Managing the International Economy. For those on the single award path, specialised courses like Sales and Distribution Management and Laws and Ethics in the Business Environment provide a further tailored educational experience.
Career Trajectories
The career pathways for graduates are diverse and promising, leading to roles such as Marketing and Sales Manager, Market Research Analyst, Media Planner, Product Manager, and Advertisement Manager. This programme not only opens doors to these professions but also equips students with the skills and knowledge to excel in them.
UCLan: A Partnership for Excellence
Our partnership with UCLan enhances the academic quality and global recognition of the MBA programme. UCLan's rich history and commitment to student satisfaction, along with its role as a regional economic influencer, offer students an edge in the competitive job market.
The Master of Business Administration (Marketing) at SEGi University, with its comprehensive curriculum, practical industry exposure, and international learning environment, stands as a premier programme for those aspiring to ascend to the upper echelons of the marketing domain. It is more than a degree—it's a strategic investment in a future of marketing leadership and excellence.
Marketing in the Modern Business Context
This innovative MBA programme centres on the integral role of marketing in driving business success. Students explore how cutting-edge marketing strategies and trends can give organisations a distinct advantage in the market. The curriculum fosters a deep understanding of how to navigate and excel in the competitive landscape of modern business.
The programme's structure is carefully curated to address all key business areas, integrating the latest research and best practices. Subjects such as Operations and Quality Management, Strategic Management, and Research Methodology lay the groundwork in year one, while Marketing Management, Product & Brand Management, and Consumer Behaviour build a marketing-centric academic portfolio.
'Industry into Classroom' Experience
SEGi University’s pioneering 'Industry into Classroom' initiative offers students a unique opportunity to work on genuine industry projects, mentored by seasoned lecturers and industry experts. This hands-on approach ensures that theoretical learning is seamlessly translated into practical experience, providing a realistic glimpse into the challenges and intricacies of the marketing world.
Global Perspective and Diversity
With a vibrant community of students from over 70 nationalities, SEGi University fosters a truly global learning environment. This diverse exposure allows students to gain insights into a range of cultural perspectives, enhancing their understanding of international market dynamics and consumer behaviour.
Comprehensive Learning Support
The MBA experience at SEGi is supported by an extensive array of resources. Students have 24/7 access to our Digital Library, along with the freedom to explore over 200,000 online courses. Personalised one-on-one consultations ensure that students receive the tailored guidance necessary for academic and professional development.
Elective Modules and Specialisation
Students can customise their learning journey with elective modules such as Economics for Managers and Managing the International Economy. For those on the single award path, specialised courses like Sales and Distribution Management and Laws and Ethics in the Business Environment provide a further tailored educational experience.
Career Trajectories
The career pathways for graduates are diverse and promising, leading to roles such as Marketing and Sales Manager, Market Research Analyst, Media Planner, Product Manager, and Advertisement Manager. This programme not only opens doors to these professions but also equips students with the skills and knowledge to excel in them.
UCLan: A Partnership for Excellence
Our partnership with UCLan enhances the academic quality and global recognition of the MBA programme. UCLan's rich history and commitment to student satisfaction, along with its role as a regional economic influencer, offer students an edge in the competitive job market.
The Master of Business Administration (Marketing) at SEGi University, with its comprehensive curriculum, practical industry exposure, and international learning environment, stands as a premier programme for those aspiring to ascend to the upper echelons of the marketing domain. It is more than a degree—it's a strategic investment in a future of marketing leadership and excellence.
Programme overview
Main Subject
Marketing
Degree
MBA
Study Level
MBA
Study Mode
On Campus
In a world where marketing is at the heart of business success, SEGi University’s Master of Business Administration (Marketing), accredited by the Malaysian Qualifications Agency and Ministry of Higher Education Malaysia, stands as a beacon of excellence.
Marketing in the Modern Business Context
This innovative MBA programme centres on the integral role of marketing in driving business success. Students explore how cutting-edge marketing strategies and trends can give organisations a distinct advantage in the market. The curriculum fosters a deep understanding of how to navigate and excel in the competitive landscape of modern business.
The programme's structure is carefully curated to address all key business areas, integrating the latest research and best practices. Subjects such as Operations and Quality Management, Strategic Management, and Research Methodology lay the groundwork in year one, while Marketing Management, Product & Brand Management, and Consumer Behaviour build a marketing-centric academic portfolio.
'Industry into Classroom' Experience
SEGi University’s pioneering 'Industry into Classroom' initiative offers students a unique opportunity to work on genuine industry projects, mentored by seasoned lecturers and industry experts. This hands-on approach ensures that theoretical learning is seamlessly translated into practical experience, providing a realistic glimpse into the challenges and intricacies of the marketing world.
Global Perspective and Diversity
With a vibrant community of students from over 70 nationalities, SEGi University fosters a truly global learning environment. This diverse exposure allows students to gain insights into a range of cultural perspectives, enhancing their understanding of international market dynamics and consumer behaviour.
Comprehensive Learning Support
The MBA experience at SEGi is supported by an extensive array of resources. Students have 24/7 access to our Digital Library, along with the freedom to explore over 200,000 online courses. Personalised one-on-one consultations ensure that students receive the tailored guidance necessary for academic and professional development.
Elective Modules and Specialisation
Students can customise their learning journey with elective modules such as Economics for Managers and Managing the International Economy. For those on the single award path, specialised courses like Sales and Distribution Management and Laws and Ethics in the Business Environment provide a further tailored educational experience.
Career Trajectories
The career pathways for graduates are diverse and promising, leading to roles such as Marketing and Sales Manager, Market Research Analyst, Media Planner, Product Manager, and Advertisement Manager. This programme not only opens doors to these professions but also equips students with the skills and knowledge to excel in them.
UCLan: A Partnership for Excellence
Our partnership with UCLan enhances the academic quality and global recognition of the MBA programme. UCLan's rich history and commitment to student satisfaction, along with its role as a regional economic influencer, offer students an edge in the competitive job market.
The Master of Business Administration (Marketing) at SEGi University, with its comprehensive curriculum, practical industry exposure, and international learning environment, stands as a premier programme for those aspiring to ascend to the upper echelons of the marketing domain. It is more than a degree—it's a strategic investment in a future of marketing leadership and excellence.
Marketing in the Modern Business Context
This innovative MBA programme centres on the integral role of marketing in driving business success. Students explore how cutting-edge marketing strategies and trends can give organisations a distinct advantage in the market. The curriculum fosters a deep understanding of how to navigate and excel in the competitive landscape of modern business.
The programme's structure is carefully curated to address all key business areas, integrating the latest research and best practices. Subjects such as Operations and Quality Management, Strategic Management, and Research Methodology lay the groundwork in year one, while Marketing Management, Product & Brand Management, and Consumer Behaviour build a marketing-centric academic portfolio.
'Industry into Classroom' Experience
SEGi University’s pioneering 'Industry into Classroom' initiative offers students a unique opportunity to work on genuine industry projects, mentored by seasoned lecturers and industry experts. This hands-on approach ensures that theoretical learning is seamlessly translated into practical experience, providing a realistic glimpse into the challenges and intricacies of the marketing world.
Global Perspective and Diversity
With a vibrant community of students from over 70 nationalities, SEGi University fosters a truly global learning environment. This diverse exposure allows students to gain insights into a range of cultural perspectives, enhancing their understanding of international market dynamics and consumer behaviour.
Comprehensive Learning Support
The MBA experience at SEGi is supported by an extensive array of resources. Students have 24/7 access to our Digital Library, along with the freedom to explore over 200,000 online courses. Personalised one-on-one consultations ensure that students receive the tailored guidance necessary for academic and professional development.
Elective Modules and Specialisation
Students can customise their learning journey with elective modules such as Economics for Managers and Managing the International Economy. For those on the single award path, specialised courses like Sales and Distribution Management and Laws and Ethics in the Business Environment provide a further tailored educational experience.
Career Trajectories
The career pathways for graduates are diverse and promising, leading to roles such as Marketing and Sales Manager, Market Research Analyst, Media Planner, Product Manager, and Advertisement Manager. This programme not only opens doors to these professions but also equips students with the skills and knowledge to excel in them.
UCLan: A Partnership for Excellence
Our partnership with UCLan enhances the academic quality and global recognition of the MBA programme. UCLan's rich history and commitment to student satisfaction, along with its role as a regional economic influencer, offer students an edge in the competitive job market.
The Master of Business Administration (Marketing) at SEGi University, with its comprehensive curriculum, practical industry exposure, and international learning environment, stands as a premier programme for those aspiring to ascend to the upper echelons of the marketing domain. It is more than a degree—it's a strategic investment in a future of marketing leadership and excellence.
Admission Requirements
2.5+
9+
1 Year
Tuition fees
International
11,414 USD
Scholarships
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Frequently Asked Questions
Not necessarily. The coursework in the first one year and the discussion with faculty will steer the student towards a research topic of interest for the Dissertation
The Masters and PhD programmes are taught by dedicated expert faculty members who have extensive research experience in their respective areas of specialisation.
Upon graduation, you will be equipped with the knowledge, skills and ability to conduct leading-edge research in your specialised field, thus preparing you for local and international careers in the academia and industry. We connect you with over 600 industrial partners for furthering in research and career growth.
After you register, the Faculty will assign you with a suitable supervisor based on your research areas. We would ensure that you are assigned one of our academic experts you would be interested to work with, and who would have the expertise to support your studies. The potential supervisor will help you plan your draft research proposal.
There are many scholarships available to students to recognise and further nurture students on academic achievements or those who excel in sports or community leadership. Financial aids are also provided. For more information, please refer to this https://university.segi.edu.my/admission-financial
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