Master of Business Administration (Marketing)

In a world where marketing is at the heart of business success, SEGi University’s Master of Business Administration (Marketing), accredited by the Malaysian Qualifications Agency and Ministry of Higher Education Malaysia, stands as a beacon of excellence. 
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Marketing in the Modern Business Context​
This innovative MBA programme centres on the integral role of marketing in driving business success. Students explore how cutting-edge marketing strategies and trends can give organisations a distinct advantage in the market. The curriculum fosters a deep understanding of how to navigate and excel in the competitive landscape of modern business.​
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The programme's structure is carefully curated to address all key business areas, integrating the latest research and best practices. Subjects such as Operations and Quality Management, Strategic Management, and Research Methodology lay the groundwork in year one, while Marketing Management, Product & Brand Management, and Consumer Behaviour build a marketing-centric academic portfolio.​
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'Industry into Classroom' Experience​
SEGi University’s pioneering 'Industry into Classroom' initiative offers students a unique opportunity to work on genuine industry projects, mentored by seasoned lecturers and industry experts. This hands-on approach ensures that theoretical learning is seamlessly translated into practical experience, providing a realistic glimpse into the challenges and intricacies of the marketing world.​
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Global Perspective and Diversity​
With a vibrant community of students from over 70 nationalities, SEGi University fosters a truly global learning environment. This diverse exposure allows students to gain insights into a range of cultural perspectives, enhancing their understanding of international market dynamics and consumer behaviour.​
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Comprehensive Learning Support​
The MBA experience at SEGi is supported by an extensive array of resources. Students have 24/7 access to our Digital Library, along with the freedom to explore over 200,000 online courses. Personalised one-on-one consultations ensure that students receive the tailored guidance necessary for academic and professional development.​
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Elective Modules and Specialisation​
Students can customise their learning journey with elective modules such as Economics for Managers and Managing the International Economy. For those on the single award path, specialised courses like Sales and Distribution Management and Laws and Ethics in the Business Environment provide a further tailored educational experience.​
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Career Trajectories​
The career pathways for graduates are diverse and promising, leading to roles such as Marketing and Sales Manager, Market Research Analyst, Media Planner, Product Manager, and Advertisement Manager. This programme not only opens doors to these professions but also equips students with the skills and knowledge to excel in them.​
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UCLan: A Partnership for Excellence​
Our partnership with UCLan enhances the academic quality and global recognition of the MBA programme. UCLan's rich history and commitment to student satisfaction, along with its role as a regional economic influencer, offer students an edge in the competitive job market.​
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The Master of Business Administration (Marketing) at SEGi University, with its comprehensive curriculum, practical industry exposure, and international learning environment, stands as a premier programme for those aspiring to ascend to the upper echelons of the marketing domain. It is more than a degree—it's a strategic investment in a future of marketing leadership and excellence.​
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