Your input will help us improve your experience.You can close this popup to continue using the website or choose an option below to register in or login.
Delivered by the triple-accredited Aston Business School, our MSc Digital Marketing and Analytics programme blends academic rigor with practical application to equip you for success in the dynamic field of digital marketing. This comprehensive approach ensures you acquire the essential skills and knowledge demanded by today's digital marketplace.
The programme addresses the critical need for skilled professionals capable of navigating the complexities of digital marketing across various sectors. From e-commerce to big data analytics, you will explore the latest trends and strategies, preparing you to meet the growing demand for digital marketing expertise both in the UK and globally.
Upon successful completion, graduates receive both an MSc Digital Marketing and Analytics degree and a Professional Diploma in Digital Marketing from the Digital Marketing Institute (DMI), making you a valuable asset to employers worldwide. You will have access to member benefits including regular webinars, a large library of resources, and access to the extensive global DMI network.
Improving our students’ learning experience and wellbeing is at the centre of everything we do, and that is why we are implementing an innovative learning approach known as block teaching. This will enhance our students’ educational journey and emotional wellbeing.
The benefits of block teaching are numerous: it supports a balanced study-life experience, reduces the stress of multitasking across various subjects, and fosters a better understanding of each topic by concentrating on it fully. Students are more engaged, motivated, and resilient, which can lead to better learning outcomes and a healthier environment.
Accreditations
Our partnership with the Digital Marketing Institute (DMI) means that you can graduate with two awards at no extra cost.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Delivered by the triple-accredited Aston Business School, our MSc Digital Marketing and Analytics programme blends academic rigor with practical application to equip you for success in the dynamic field of digital marketing. This comprehensive approach ensures you acquire the essential skills and knowledge demanded by today's digital marketplace.
The programme addresses the critical need for skilled professionals capable of navigating the complexities of digital marketing across various sectors. From e-commerce to big data analytics, you will explore the latest trends and strategies, preparing you to meet the growing demand for digital marketing expertise both in the UK and globally.
Upon successful completion, graduates receive both an MSc Digital Marketing and Analytics degree and a Professional Diploma in Digital Marketing from the Digital Marketing Institute (DMI), making you a valuable asset to employers worldwide. You will have access to member benefits including regular webinars, a large library of resources, and access to the extensive global DMI network.
Improving our students’ learning experience and wellbeing is at the centre of everything we do, and that is why we are implementing an innovative learning approach known as block teaching. This will enhance our students’ educational journey and emotional wellbeing.
The benefits of block teaching are numerous: it supports a balanced study-life experience, reduces the stress of multitasking across various subjects, and fosters a better understanding of each topic by concentrating on it fully. Students are more engaged, motivated, and resilient, which can lead to better learning outcomes and a healthier environment.
Accreditations
Our partnership with the Digital Marketing Institute (DMI) means that you can graduate with two awards at no extra cost.
Admission Requirements
120+
93+
6.5+
67+
2:2 (lower second-class honours) degree or equivalent
Equivalent overseas degree recognised by Aston University
Subject specific requirements
Your degree should be in marketing or contain relevant marketing subjects. If you do not have academic qualifications in marketing-related subjects, we will consider relevant professional marketing experience. This can include two years of professional marketing experience or a full one-year internship in a marketing-related role. Work experience or prior studies in the field of digital marketing are preferable.
1 Year
Sep-2026
Tuition fees
Domestic
12,000 GBP
International
23,500 GBP
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Digital Marketing and Analytics MSc
Aston University, Birmingham, United Kingdom
# 51-100QS Subject Rankings
12 monthsProgramme duration
23,500 GBPTuition Fee/year
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The programme addresses the critical need for skilled professionals capable of navigating the complexities of digital marketing across various sectors. From e-commerce to big data analytics, you will explore the latest trends and strategies, preparing you to meet the growing demand for digital marketing expertise both in the UK and globally.
Upon successful completion, graduates receive both an MSc Digital Marketing and Analytics degree and a Professional Diploma in Digital Marketing from the Digital Marketing Institute (DMI), making you a valuable asset to employers worldwide. You will have access to member benefits including regular webinars, a large library of resources, and access to the extensive global DMI network.
Improving our students’ learning experience and wellbeing is at the centre of everything we do, and that is why we are implementing an innovative learning approach known as block teaching. This will enhance our students’ educational journey and emotional wellbeing.
The benefits of block teaching are numerous: it supports a balanced study-life experience, reduces the stress of multitasking across various subjects, and fosters a better understanding of each topic by concentrating on it fully. Students are more engaged, motivated, and resilient, which can lead to better learning outcomes and a healthier environment.
Accreditations
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The programme addresses the critical need for skilled professionals capable of navigating the complexities of digital marketing across various sectors. From e-commerce to big data analytics, you will explore the latest trends and strategies, preparing you to meet the growing demand for digital marketing expertise both in the UK and globally.
Upon successful completion, graduates receive both an MSc Digital Marketing and Analytics degree and a Professional Diploma in Digital Marketing from the Digital Marketing Institute (DMI), making you a valuable asset to employers worldwide. You will have access to member benefits including regular webinars, a large library of resources, and access to the extensive global DMI network.
Improving our students’ learning experience and wellbeing is at the centre of everything we do, and that is why we are implementing an innovative learning approach known as block teaching. This will enhance our students’ educational journey and emotional wellbeing.
The benefits of block teaching are numerous: it supports a balanced study-life experience, reduces the stress of multitasking across various subjects, and fosters a better understanding of each topic by concentrating on it fully. Students are more engaged, motivated, and resilient, which can lead to better learning outcomes and a healthier environment.
Accreditations
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
More programmes from the university
Arts and Humanities (5)
English Language BA (Hons)
English Language BA (Hons)
English Language and Literature BA (Hons)
English Language and Literature BA (Hons)
English and Sociology BSc (Hons)
English and Sociology BSc (Hons)
History BA (Hons)
History BA (Hons)
History and English BSc (Hons)
History and English BSc (Hons)
History and Politics BSc (Hons)
History and Politics BSc (Hons)
Business and Management (5)
Accounting and Finance Manager Degree Apprenticeship BSc (Hons)
Accounting and Finance Manager Degree Apprenticeship BSc (Hons)
Bachelor of Science in Business and Management BSc (Hons) Online
Bachelor of Science in Business and Management BSc (Hons) Online
Business Computing and IT BSc (Hons)
Business Computing and IT BSc (Hons)
Business Economics BSc (Hons)
Business Economics BSc (Hons)
Business Enterprise Development BSc (Hons)
Business Enterprise Development BSc (Hons)
Business and Management BSc
Business and Management BSc
Digital Marketing BSc (Hons)
Digital Marketing BSc (Hons)
Eonomics BSc (Hons)
Eonomics BSc (Hons)
Finance BSc (Hons)
Finance BSc (Hons)
Global Business and Management (Top-up) BSc (Hons)
Global Business and Management (Top-up) BSc (Hons)
Global Business and Management (Top-up) BSc (Hons) (Delivered at Aston London)
Global Business and Management (Top-up) BSc (Hons) (Delivered at Aston London)
Human Resource and Business Management BSc (Hons)
Human Resource and Business Management BSc (Hons)
International Business and Economics BSc (Hons)
International Business and Economics BSc (Hons)
International Business and Management BSc (Hons)
International Business and Management BSc (Hons)
Marketing BSc (Hons)
Marketing BSc (Hons)
Engineering and Technology (5)
Artificial Intelligence and Robotics BSc (Hons)
Artificial Intelligence and Robotics BSc (Hons)
Biomedical Engineering BEng (Hons)
Biomedical Engineering BEng (Hons)
Biomedical Engineering MEng (Hons)
Biomedical Engineering MEng (Hons)
Business and Supply Chain Management BSc (Hons)
Business and Supply Chain Management BSc (Hons)
Chemical Engineering BEng (Hons) (3 or 4 years)
Chemical Engineering BEng (Hons) (3 or 4 years)
Chemical Engineering MEng (Hons)
Chemical Engineering MEng (Hons)
Civil Engineering BEng (Hons)
Civil Engineering BEng (Hons)
Civil Engineering MEng (Hons)
Civil Engineering MEng (Hons)
Computer Science BSc (Hons)
Computer Science BSc (Hons)
Construction Project Management BSc (Hons)
Construction Project Management BSc (Hons)
Cybersecurity BSc (Hons)
Cybersecurity BSc (Hons)
Design Engineering BEng (Hons)
Design Engineering BEng (Hons)
Electrical and Electronic Engineering BEng (Hons)
Electrical and Electronic Engineering BEng (Hons)
Electronic Engineering and Computer Science BEng (Hons)
Electronic Engineering and Computer Science BEng (Hons)
Electronic Engineering and Computer Science MEng (Hons)
Electronic Engineering and Computer Science MEng (Hons)
Logistics with Supply Chain Management BSc (Hons)
Logistics with Supply Chain Management BSc (Hons)
Mathematics BSc (Hons)
Mathematics BSc (Hons)
Mathematics with Economics BSc (Hons)
Mathematics with Economics BSc (Hons)
Mechanical Engineering BEng (Hons) (H300)
Mechanical Engineering BEng (Hons) (H300)
Mechanical Engineering BEng (Hons) (H301)
Mechanical Engineering BEng (Hons) (H301)
Product Design and Innovation BSc (Hons)
Product Design and Innovation BSc (Hons)
Life Sciences and Medicine (5)
Biochemistry BSc (Hons)
Biochemistry BSc (Hons)
Biomedical Science BSc (Hons)
Biomedical Science BSc (Hons)
Biomedicine BSc (Hons)
Biomedicine BSc (Hons)
Foundation Degree: Hearing Aid Audiology FDSc
Foundation Degree: Hearing Aid Audiology FDSc
Healthcare Science (Audiology) BSc (Hons)
Healthcare Science (Audiology) BSc (Hons)
Healthcare Science (Audiology): Degree Apprenticeship
Healthcare Science (Audiology): Degree Apprenticeship
Medicine MBChB
Medicine MBChB
Neuroscience BSc (Hons)
Neuroscience BSc (Hons)
Nursing Studies (Registered Nurse Adult Nursing) BSc (Hons)
Nursing Studies (Registered Nurse Adult Nursing) BSc (Hons)
Optometry Moptom
Optometry Moptom
Pharmacology BSc (Hons)
Pharmacology BSc (Hons)
Pharmacy Mpharm
Pharmacy Mpharm
Psychology BSc (Hons)
Psychology BSc (Hons)
Psychology BSc (Hons) (Aston Online)
Psychology BSc (Hons) (Aston Online)
Psychology and Marketing BSc (Hons)
Psychology and Marketing BSc (Hons)
Psychology and Sociology BSc (Hons)
Psychology and Sociology BSc (Hons)
Social Sciences and Management (5)
Business and International Relations BSc (Hons)
Business and International Relations BSc (Hons)
Business and Politics BSc (Hons)
Business and Politics BSc (Hons)
Business and Sociology BSc (Hons)
Business and Sociology BSc (Hons)
Criminology BSc (Hons)
Criminology BSc (Hons)
Digital Media and Communication
Digital Media and Communication
Economics and Politics BSc (Hons)
Economics and Politics BSc (Hons)
International Relations and Sociology BSc (Hons)
International Relations and Sociology BSc (Hons)
Law LLB
Law LLB
Law LLB (Aston Online)
Law LLB (Aston Online)
Politics and Sociology BSc (Hons)
Politics and Sociology BSc (Hons)
Politics with International Relations BSc (Hons)
Politics with International Relations BSc (Hons)
Politics with International Relations BSc (Hons)
Politics with International Relations BSc (Hons)
Sociology BSc (Hons)
Sociology BSc (Hons)
Arts and Humanities (5)
English MA (Distance Learning)
English MA (Distance Learning)
Forensic Linguistics MA
Forensic Linguistics MA
Forensic Linguistics MA (Distance Learning)
Forensic Linguistics MA (Distance Learning)
Business and Management (5)
Business Analytics MSc
Business Analytics MSc
Business Analytics MSc (Aston Online)
Business Analytics MSc (Aston Online)
Business Analytics MSc (delivered as Aston London)
Business Analytics MSc (delivered as Aston London)
Business and Management MSc
Business and Management MSc
Business and Management MSc (delivered as Aston London)
Business and Management MSc (delivered as Aston London)
Cyber Security Management MSc
Cyber Security Management MSc
Cyber Security Management MSc (delivered as Aston London)
Cyber Security Management MSc (delivered as Aston London)
Digital Marketing and Analytics MSc
Digital Marketing and Analytics MSc
Entrepreneurship and Innovation MSc
Entrepreneurship and Innovation MSc
Finance MSc
Finance MSc
Financial Management MSc
Financial Management MSc
Financial Technology MSc
Financial Technology MSc
Global Business MSc (delivered as Aston London)
Global Business MSc (delivered as Aston London)
Human Resource Management MSc
Human Resource Management MSc
Information Systems and Business Analysis MSc
Information Systems and Business Analysis MSc
International Accounting and Finance MSc
International Accounting and Finance MSc
International Business MSc
International Business MSc
Investment Analysis and Risk MSc
Investment Analysis and Risk MSc
Management MSc
Management MSc
Project Management MSc
Project Management MSc
Project Management MSc (delivered as Aston London)
Project Management MSc (delivered as Aston London)
Strategic Marketing Management MSc
Strategic Marketing Management MSc
Engineering and Technology (5)
Artificial Intelligence MSc
Artificial Intelligence MSc
Artificial Intelligence for Health MSc
Artificial Intelligence for Health MSc
Artificial Intelligence with Business Strategy
Artificial Intelligence with Business Strategy
Civil Infrastructure Engineering MSc
Civil Infrastructure Engineering MSc
Computer Science MSc
Computer Science MSc
Computer Science MSc (Aston Online)
Computer Science MSc (Aston Online)
Construction Management and Engineering MSc
Construction Management and Engineering MSc
Cyber Security MSc
Cyber Security MSc
Cybersecurity MSc (Aston Online)
Cybersecurity MSc (Aston Online)
Data Science MSc (delivered as Aston London)
Data Science MSc (delivered as Aston London)
Data Science and Artificial Intelligence MSc
Data Science and Artificial Intelligence MSc
Digital Chemical Engineering MSc
Digital Chemical Engineering MSc
Engineering Management MSc
Engineering Management MSc
Future Vehicle Technologies MSc
Future Vehicle Technologies MSc
Mechanical Engineering MSc
Mechanical Engineering MSc
Robotics and Autonomous Systems MSc
Robotics and Autonomous Systems MSc
Smart Manufacturing MSc
Smart Manufacturing MSc
Supply Chain Management MSc
Supply Chain Management MSc
Sustainability MSc
Sustainability MSc
Sustainable Chemical Engineering MSc
Sustainable Chemical Engineering MSc
Sustainable Engineering MSc
Sustainable Engineering MSc
Transport Leadership MSc
Transport Leadership MSc
Life Sciences and Medicine (5)
Addiction and Mental Health MSc
Addiction and Mental Health MSc
Advanced Dental Implantology MSc
Advanced Dental Implantology MSc
Advanced Hearing Therapy Practice MSc
Advanced Hearing Therapy Practice MSc
Applied Psychology MSc (Singapore)
Applied Psychology MSc (Singapore)
Bioinformatics and Genomic Medicine MSc
Bioinformatics and Genomic Medicine MSc
Biosciences MRes
Biosciences MRes
Biotechnology MSc
Biotechnology MSc
Clinical Science (Neurosensory Sciences) MSc
Clinical Science (Neurosensory Sciences) MSc
Clinical and Health Research MRes (Full-time)
Clinical and Health Research MRes (Full-time)
Clinical and Health Research MRes (Part-time)
Clinical and Health Research MRes (Part-time)
Clinically Enhanced Independent Prescribing PgCert
Clinically Enhanced Independent Prescribing PgCert
Drug Delivery MSc
Drug Delivery MSc
General Dental Practice MSc
General Dental Practice MSc
Glaucoma Professional Certificate
Glaucoma Professional Certificate
Health Psychology MSc
Health Psychology MSc
Health Psychology MSc (Online)
Health Psychology MSc (Online)
Independent Prescribing for Optometrists PgCert
Independent Prescribing for Optometrists PgCert
Medical Retina Professional Certificate
Medical Retina Professional Certificate
Neuropharmacology MRes
Neuropharmacology MRes
Neurophysiology PgCert
Neurophysiology PgCert
Neuroscience for Drug Discovery MSc
Neuroscience for Drug Discovery MSc
Nurse Independent Prescribing Practice Certificate
Nurse Independent Prescribing Practice Certificate
Ophthalmic Science MSc
Ophthalmic Science MSc
Overseas Pharmacists Assessment Programme (OSPAP) PgDip
Overseas Pharmacists Assessment Programme (OSPAP) PgDip
Paediatric Eye Care Professional Certificate
Paediatric Eye Care Professional Certificate
Pharmaceutical Sciences MSc
Pharmaceutical Sciences MSc
Pharmacist Independent Prescribing Practical Certificate
Pharmacist Independent Prescribing Practical Certificate
Pharmacokinetics MSc
Pharmacokinetics MSc
Physician Assistant Practice MSc
Physician Assistant Practice MSc
Psychology MSc (Conversion)
Psychology MSc (Conversion)
Psychology MSc (Conversion) (Aston Online)
Psychology MSc (Conversion) (Aston Online)
Stem Cells and Regenerative Medicine MSc
Stem Cells and Regenerative Medicine MSc
Social Sciences and Management (5)
Criminology MSc
Criminology MSc
International Relations MSc
International Relations MSc
Master of Public Health (Aston Online)
Master of Public Health (Aston Online)
Master of Public Health (Full-time)
Master of Public Health (Full-time)
Master of Public Health (Part-time)
Master of Public Health (Part-time)
TESOL MA
TESOL MA
Executive MBA (3)
Executive Master of Business Administration (MBA)
Executive Master of Business Administration (MBA)
Full-Time MBA (3)
Full-time MBA
Full-time MBA
Online/Distance MBA (3)
Master of Business Administration (MBA) (Aston Online)
Master of Business Administration (MBA) (Aston Online)
Business and Management (1)
Executive Doctor of Business Administration (DBA) (Aston Online)
Executive Doctor of Business Administration (DBA) (Aston Online)