Strategic Marketing Management MSc
12 monthsProgramme duration
Apr-2027, Sep-2026, Jan-2027Starting Month
Programme overview
Main Subject
Business and Management Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Delivered by the triple-accredited Aston Business School, our MSc Strategic Marketing Management programme equips you with the tools and knowledge needed to thrive in today's dynamic business environment. This dedication is reflected in our rankings; MSc Strategic Marketing Management is ranked 45th in the world (QS Masters World Rankings, 2025), reflecting our commitment to excellence in education.
It is a CIM (Chartered Institute of Marketing) accredited degree, meaning that you will be able to gain CIM exemptions and gain industry-recognised qualifications at an accelerated pace. With our strong links to CIM, the teaching content has been developed alongside CIM’s learning outcomes to ensure that our course content is aligned to industry requirements.
Designed for students from diverse backgrounds, including those without prior marketing experience, our course covers essential areas such as digital marketing, brand management and strategic planning. Through engaging lectures, seminars, simulations and case studies, you will gain insights from industry experts and experienced academics.
Improving our students’ learning experience and wellbeing is at the centre of everything we do, and that is why we are implementing an innovative learning approach known as block teaching. This will enhance our students’ educational journey and emotional wellbeing.
The benefits of block teaching are numerous: it supports a balanced study-life experience, reduces the stress of multitasking across various subjects, and fosters a better understanding of each topic by concentrating on it fully. Students are more engaged, motivated, and resilient, which can lead to better learning outcomes and a healthier environment.
It is a CIM (Chartered Institute of Marketing) accredited degree, meaning that you will be able to gain CIM exemptions and gain industry-recognised qualifications at an accelerated pace. With our strong links to CIM, the teaching content has been developed alongside CIM’s learning outcomes to ensure that our course content is aligned to industry requirements.
Designed for students from diverse backgrounds, including those without prior marketing experience, our course covers essential areas such as digital marketing, brand management and strategic planning. Through engaging lectures, seminars, simulations and case studies, you will gain insights from industry experts and experienced academics.
Improving our students’ learning experience and wellbeing is at the centre of everything we do, and that is why we are implementing an innovative learning approach known as block teaching. This will enhance our students’ educational journey and emotional wellbeing.
The benefits of block teaching are numerous: it supports a balanced study-life experience, reduces the stress of multitasking across various subjects, and fosters a better understanding of each topic by concentrating on it fully. Students are more engaged, motivated, and resilient, which can lead to better learning outcomes and a healthier environment.
Programme overview
Main Subject
Business and Management Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Delivered by the triple-accredited Aston Business School, our MSc Strategic Marketing Management programme equips you with the tools and knowledge needed to thrive in today's dynamic business environment. This dedication is reflected in our rankings; MSc Strategic Marketing Management is ranked 45th in the world (QS Masters World Rankings, 2025), reflecting our commitment to excellence in education.
It is a CIM (Chartered Institute of Marketing) accredited degree, meaning that you will be able to gain CIM exemptions and gain industry-recognised qualifications at an accelerated pace. With our strong links to CIM, the teaching content has been developed alongside CIM’s learning outcomes to ensure that our course content is aligned to industry requirements.
Designed for students from diverse backgrounds, including those without prior marketing experience, our course covers essential areas such as digital marketing, brand management and strategic planning. Through engaging lectures, seminars, simulations and case studies, you will gain insights from industry experts and experienced academics.
Improving our students’ learning experience and wellbeing is at the centre of everything we do, and that is why we are implementing an innovative learning approach known as block teaching. This will enhance our students’ educational journey and emotional wellbeing.
The benefits of block teaching are numerous: it supports a balanced study-life experience, reduces the stress of multitasking across various subjects, and fosters a better understanding of each topic by concentrating on it fully. Students are more engaged, motivated, and resilient, which can lead to better learning outcomes and a healthier environment.
It is a CIM (Chartered Institute of Marketing) accredited degree, meaning that you will be able to gain CIM exemptions and gain industry-recognised qualifications at an accelerated pace. With our strong links to CIM, the teaching content has been developed alongside CIM’s learning outcomes to ensure that our course content is aligned to industry requirements.
Designed for students from diverse backgrounds, including those without prior marketing experience, our course covers essential areas such as digital marketing, brand management and strategic planning. Through engaging lectures, seminars, simulations and case studies, you will gain insights from industry experts and experienced academics.
Improving our students’ learning experience and wellbeing is at the centre of everything we do, and that is why we are implementing an innovative learning approach known as block teaching. This will enhance our students’ educational journey and emotional wellbeing.
The benefits of block teaching are numerous: it supports a balanced study-life experience, reduces the stress of multitasking across various subjects, and fosters a better understanding of each topic by concentrating on it fully. Students are more engaged, motivated, and resilient, which can lead to better learning outcomes and a healthier environment.
Admission Requirements
For full entry requirements, visit course page.
1 Year
Apr-2027
Sep-2026
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