Strategic Marketing Management MSc Program By Aston University |Top Universities

Strategic Marketing Management MSc

Strategic Marketing Management MSc

Aston University

Aston University, Birmingham, United Kingdom
  • QS World University Rankings
    =485
  • Degree MSc
  • Study Level Masters
  • Subject Marketing
  • Duration 12 months

others shortlisted this program

others shortlisted this program

This course offers a detailed knowledge and understanding of one of the most exciting and creative areas of business. By the end of the studies, students will have gained advanced skills which will enable students to fulfil a variety of marketing roles across a wide range of organisations. Students will discover how strategic marketing management is essential for firms to gain a competitive advantage over their competition and in sustaining businesses success. Students will also study the core concepts of marketing, learning about fundamental principles as well as modern practices, trends and challenges. Students will be taught key market research and analysis tools and techniques.

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