MSc Events Marketing Program By Bournemouth University |Top Universities

MSc Events Marketing

MSc Events Marketing

Bournemouth University

Talbot Campus, Poole, United Kingdom
  • QS World University Rankings
    751-800
  • QS Stars
    5
  • Degree MSc
  • Study Level Masters
  • Duration 24 months
This course focuses on events marketing, defined as the use of events for marketing purposes – and, as a conversion course, it is ideal for graduates who would like to change subjects or career direction. Students will learn about the most recent developments in a range of critical areas of events marketing such as sponsorship/branding, new media campaigns (guerrilla and ambush), PR stunts and virtual events. All aspects of marketing communications are discussed to enable you to prepare an integrated events marketing communications plan.