Department of Management & Marketing | BA Marketing and Management (with Placement Year) 48 months Undergraduate Program By Durham University |Top Universities

Department of Management & Marketing | BA Marketing and Management (with Placement Year)

Subject Ranking

# 118QS Subject Rankings

Program Duration

48 monthsProgram duration

Scholarship

YesScholarships

Main Subject Area

Business and Management StudiesMain Subject Area

Program overview

Main Subject

Business and Management Studies

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

BA Marketing & Management (with Placement Year) at Durham University

[email protected]


Study marketing alongside management and gain insights into the strategic decision-making in marketing and the effective techniques used to drive impacts on brands and consumer behaviour in the fast-paced business world.


Drawing from the fields of Psychology, Sociology, Anthropology, Philosophy and Economics, this varied and dynamic course helps you understand how consumers behave and how businesses use this insight to market their products and services.


Combining contemporary marketing trends such as behavioural science and digital marketing together with business management you will develop an understanding of different markets, learn how to predict and interpret consumer behaviour, identify trends and communicate brand strategy. The management element of the course includes financial, entrepreneurial and strategic components. Studied together, these subjects unlock more career pathways whether you’re looking for a specialist marketing role or interested in the wider field of business management.


This flexible curriculum links academic theory with real-world business experience including expert guest speakers and projects where you will take on business challenges. It offers plenty of opportunities to tailor your studies as your interests evolve. You have the option to complete the course in three years, add a placement year or spend a year abroad.


Year 1 provides a foundation of knowledge and skills in marketing and management. In subsequent years you will further develop your knowledge and skills in areas such as Digital Marketing, Consumer Behavioural Science, Branding, Market Research and Communications. The wide range of optional modules give you the opportunity to focus your studies on areas of special interest such as Retail Marketing and Social Marketing.


The degree culminates in either a dissertation or project based on an area of marketing of your choice.


Our students graduate with specialist knowledge in areas of accounting and of finance, as well as the analytical, IT and problem-solving skills that are highly valued by employers in the UK and internationally. This combination of academic knowledge and transferable skills will open up a range of career opportunities in the financial world and beyond.


Our focus on employability extends beyond the classroom. You will benefit from employability-focused events that will give you a competitive edge in the job market. From interview advice and employer talks to subject-specific careers fairs, we work with you to achieve your goals.


Previous graduates have gone on to work within the accountancy profession and for businesses as accountants, specialising as auditors, financial accountants, tax specialists, management consultants etc. Graduates have also specialise in areas of finance such as financial analysis, risk management and investment banking. For employers such as PWC, KPMG, Deloitte, EY, Grant Thornton, National Audit Office, Capita, Deutsche Bank and Sage Plc. Many have been offered places on graduate talent schemes across a range of sectors, while others have taken on roles in charitable organisations and in general management.


Durham University: Inspiring the Extraordinary

We believe that inspiring our people to do outstanding things at Durham enables Durham people to do outstanding things in the world.

A globally outstanding centre of teaching and research excellence, a collegiate community of extraordinary people, a unique and historic setting - Durham is a university like no other!

Program overview

Main Subject

Business and Management Studies

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

BA Marketing & Management (with Placement Year) at Durham University

[email protected]


Study marketing alongside management and gain insights into the strategic decision-making in marketing and the effective techniques used to drive impacts on brands and consumer behaviour in the fast-paced business world.


Drawing from the fields of Psychology, Sociology, Anthropology, Philosophy and Economics, this varied and dynamic course helps you understand how consumers behave and how businesses use this insight to market their products and services.


Combining contemporary marketing trends such as behavioural science and digital marketing together with business management you will develop an understanding of different markets, learn how to predict and interpret consumer behaviour, identify trends and communicate brand strategy. The management element of the course includes financial, entrepreneurial and strategic components. Studied together, these subjects unlock more career pathways whether you’re looking for a specialist marketing role or interested in the wider field of business management.


This flexible curriculum links academic theory with real-world business experience including expert guest speakers and projects where you will take on business challenges. It offers plenty of opportunities to tailor your studies as your interests evolve. You have the option to complete the course in three years, add a placement year or spend a year abroad.


Year 1 provides a foundation of knowledge and skills in marketing and management. In subsequent years you will further develop your knowledge and skills in areas such as Digital Marketing, Consumer Behavioural Science, Branding, Market Research and Communications. The wide range of optional modules give you the opportunity to focus your studies on areas of special interest such as Retail Marketing and Social Marketing.


The degree culminates in either a dissertation or project based on an area of marketing of your choice.


Our students graduate with specialist knowledge in areas of accounting and of finance, as well as the analytical, IT and problem-solving skills that are highly valued by employers in the UK and internationally. This combination of academic knowledge and transferable skills will open up a range of career opportunities in the financial world and beyond.


Our focus on employability extends beyond the classroom. You will benefit from employability-focused events that will give you a competitive edge in the job market. From interview advice and employer talks to subject-specific careers fairs, we work with you to achieve your goals.


Previous graduates have gone on to work within the accountancy profession and for businesses as accountants, specialising as auditors, financial accountants, tax specialists, management consultants etc. Graduates have also specialise in areas of finance such as financial analysis, risk management and investment banking. For employers such as PWC, KPMG, Deloitte, EY, Grant Thornton, National Audit Office, Capita, Deutsche Bank and Sage Plc. Many have been offered places on graduate talent schemes across a range of sectors, while others have taken on roles in charitable organisations and in general management.


Durham University: Inspiring the Extraordinary

We believe that inspiring our people to do outstanding things at Durham enables Durham people to do outstanding things in the world.

A globally outstanding centre of teaching and research excellence, a collegiate community of extraordinary people, a unique and historic setting - Durham is a university like no other!

Admission requirements

4 Years
Sep-2024

Tuition fee and scholarships

Domestic Students

9,250 GBP
-

International Students

-
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

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How to apply to scholarships relevant to you

list

A list of available scholarships around the world

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A scholarship application checklist

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More programs from the university

Durham University is a globally outstanding centre of teaching, learning and research excellence, a collegiate community of extraordinary people, in a unique and historic setting. Durham is a university like no other!

We conduct innovative and impactful research to transform lives and make a difference globally and locally: research to empower and inspire.

We offer a broad range of courses. Our degree programmes are informed by research undertaken by our high-calibre staff in partnership with policymakers, industry, the public sector and communities globally.
 
Alongside the outstanding education we offer to students, we believe that participating in every aspect of university life is fundamental. The deep affinities created by each of our 17 Colleges ensure that we always have a sense of community at the heart of all we do.

Durham's four Faculties offer a host of Undergraduate courses covering a variety of subject disciplines:

  • Durham University Business School
  • Faculty of Arts & Humanities
  • Faculty of Science
  • Faculty of Social Sciences & Health

Opportunities for multidisciplinary studies are also available through the Department of Natural Sciences, Department of Liberal Arts or the Department of Combined Honours in Social Sciences.

Please visit the Durham University website (www.durham.ac.uk) for the full available suite of Undergraduate programmes.

Durham University: Inspiring the Extraordinary

Durham University is a globally outstanding centre of teaching, learning and research excellence, a collegiate community of extraordinary people, in a unique and historic setting. Durham is a university like no other!

We conduct innovative and impactful research to transform lives and make a difference globally and locally: research to empower and inspire.

We offer a broad range of courses. Our degree programmes are informed by research undertaken by our high-calibre staff in partnership with policymakers, industry, the public sector and communities globally.
 
Alongside the outstanding education we offer to students, we believe that participating in every aspect of university life is fundamental. The deep affinities created by each of our 17 Colleges ensure that we always have a sense of community at the heart of all we do.

Durham's four Faculties offer a host of Masters/Postgraduate Taught courses covering a variety of subject disciplines:

  • Durham University Business School
  • Faculty of Arts & Humanities
  • Faculty of Science
  • Faculty of Social Sciences & Health

Please visit the Durham University website (www.durham.ac.uk) for the full available suite of Masters/Postgraduate Taught programmes.

Durham University: Inspiring the Extraordinary

Undergrad programs