12 monthsProgramme duration
24,600 EURTuition Fee/year
31 Jul, 2027Application Deadline
SepStarting Month
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Ranked 26th in the world and 1st in Ireland in the QS Business Master’s Rankings: Marketing 2026, the MSc in Marketing is an intensive, practical and industry-focused programme designed for graduates who want to launch or accelerate their marketing careers.
Students develop expertise in brand management, digital communication, consumer behaviour and data-driven decision-making, while examining how marketing can contribute to business innovation and wider societal impact. The programme combines strategic and creative thinking with the analytical skills required to understand customers, build strong brands and develop effective marketing solutions.
Hands-on learning is central to the programme. Students work on projects with real clients, applying their knowledge to live marketing challenges while developing consultancy, leadership, communication and critical-thinking skills. Teaching incorporates case studies, simulations, collaborative assignments and engagement with experienced marketing practitioners.
Students also benefit from the Trinity AI XR Innovation Hub, where AI-enabled and immersive simulations provide opportunities to practise persuasive communication, negotiation, sales, presentations and client pitching. Personalised feedback and guided reflection help students build confidence and strengthen their professional skills.
The programme consists of 11 taught modules and culminates in either a research project or dissertation. Graduates pursue careers across brand management, digital strategy, advertising, consumer insights and communications in industries including technology, media, consulting, retail and healthcare.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Ranked 26th in the world and 1st in Ireland in the QS Business Master’s Rankings: Marketing 2026, the MSc in Marketing is an intensive, practical and industry-focused programme designed for graduates who want to launch or accelerate their marketing careers.
Students develop expertise in brand management, digital communication, consumer behaviour and data-driven decision-making, while examining how marketing can contribute to business innovation and wider societal impact. The programme combines strategic and creative thinking with the analytical skills required to understand customers, build strong brands and develop effective marketing solutions.
Hands-on learning is central to the programme. Students work on projects with real clients, applying their knowledge to live marketing challenges while developing consultancy, leadership, communication and critical-thinking skills. Teaching incorporates case studies, simulations, collaborative assignments and engagement with experienced marketing practitioners.
Students also benefit from the Trinity AI XR Innovation Hub, where AI-enabled and immersive simulations provide opportunities to practise persuasive communication, negotiation, sales, presentations and client pitching. Personalised feedback and guided reflection help students build confidence and strengthen their professional skills.
The programme consists of 11 taught modules and culminates in either a research project or dissertation. Graduates pursue careers across brand management, digital strategy, advertising, consumer insights and communications in industries including technology, media, consulting, retail and healthcare.
Admission Requirements
- Candidates are required to submit references or letter(s) of recommendation for acceptance
Tuition fees
Domestic
International
Scholarships
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