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The learning and knowledge acquired in this program include: Theories related to the communication of the organization, both in the management of the company, marketing, and in the investigation of corporate reputation; Management of economic concepts such as demand, supply, and value, marketing, customer orientation, consumers, competition, legal environment, political infrastructure, markets and marketing, among others; Defensive, offensive, niche, flanking marketing strategies, product (service) portfolios and their implications, geographic, demographic and pictographic segmentation, attracting new customers; Efficient management of intangible resources such as the identity and corporate image of the organization; AND Relevant methodologies in strategic planning, marketing, communication management, public relations, management, evaluation and identity and image audits of the organization.
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
The learning and knowledge acquired in this program include: Theories related to the communication of the organization, both in the management of the company, marketing, and in the investigation of corporate reputation; Management of economic concepts such as demand, supply, and value, marketing, customer orientation, consumers, competition, legal environment, political infrastructure, markets and marketing, among others; Defensive, offensive, niche, flanking marketing strategies, product (service) portfolios and their implications, geographic, demographic and pictographic segmentation, attracting new customers; Efficient management of intangible resources such as the identity and corporate image of the organization; AND Relevant methodologies in strategic planning, marketing, communication management, public relations, management, evaluation and identity and image audits of the organization.
Admission Requirements
Required documents include: Photocopy of the title in the bachelor's degree; Title validated by the Directorate of Higher Education; Original certificate of studies and a photocopy, with a graduation rate equal to or greater than 70%; Updated resume; AND A passport size photo.
2 Years
Jan
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Masters in Corporate Communication Department
Campus Tegucigalpa, Tegucigalpa, Honduras
24 monthsProgramme duration
JanStarting Month
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
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