36 monthsProgramme duration
30,890 GBPTuition Fee/year
SepStarting Month
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
BA (Hons) Fashion Marketing & Consumer Behaviour teaches the fundamental theories of marketing and consumer behaviour in the context of the fashion industry. This prepares you for postgraduate study or a career in fashion marketing, consumer behaviour and associated business functions. Fashion businesses use market research to devise strategy and drive actions across all business verticals (from communications to product offering, experience and service) as well as to discover new market and audience opportunities.
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
BA (Hons) Fashion Marketing & Consumer Behaviour teaches the fundamental theories of marketing and consumer behaviour in the context of the fashion industry. This prepares you for postgraduate study or a career in fashion marketing, consumer behaviour and associated business functions. Fashion businesses use market research to devise strategy and drive actions across all business verticals (from communications to product offering, experience and service) as well as to discover new market and audience opportunities.
Admission Requirements
The standard minimum entry requirements for this course are:
One or a combination of the following accepted full level 3 qualifications.
- A Level Passes at Grade C or above to total a minimum 112 new UCAS tariff points (preferred subjects include, Business Studies, Economics, Fashion Studies, Information Technology, English, Languages, Media Studies and Psychology);
- Distinction at Foundation Diploma in Art and Design;
- Distinction, Merit, Merit in BTEC Extended Diploma;
- Merit at UAL Extended Diploma;
- Access Diploma or 112 new UCAS tariff points from the Access to HE Diploma;
- 112 new UCAS tariff points (equivalent to 280 old UCAS tariff points) from a combination of the above qualifications or an equivalent full Level 3 qualification;
- or equivalent EU or non-EU qualifications such as International Baccalaureate Diploma;
- and Six GCSE passes at grade A*-C or grade 9-4, to include a grade C or grade 4 in Maths.
Tuition fees
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