36 monthsProgramme duration
30,890 GBPTuition Fee/year
SepStarting Month
Programme overview
Main Subject
Communication and Media Studies
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
With a digital-first approach, BA (Hons) Public Relations will support you to develop the creative, critical and research skills needed to become a strategic, innovative and ethical public relations professional.
On this course, you’ll consider both the theory and practice of PR through promotional, relational and dialogic lenses. You’ll also consider publics and stakeholders from sociological, cultural and socio-psychological perspectives, and explore key aspects of organisational communication through public relations campaigns and programmes.
With a focus on areas such as social media and content creation, strategic communication, media relations, reputation management and sustainable reporting, you’ll develop your knowledge of social and political affairs; learn how to persuasively communicate ideas, products and services to a wide range of audiences; and engage critically with PR practices in the digital environment.
Programme overview
Main Subject
Communication and Media Studies
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
With a digital-first approach, BA (Hons) Public Relations will support you to develop the creative, critical and research skills needed to become a strategic, innovative and ethical public relations professional.
On this course, you’ll consider both the theory and practice of PR through promotional, relational and dialogic lenses. You’ll also consider publics and stakeholders from sociological, cultural and socio-psychological perspectives, and explore key aspects of organisational communication through public relations campaigns and programmes.
With a focus on areas such as social media and content creation, strategic communication, media relations, reputation management and sustainable reporting, you’ll develop your knowledge of social and political affairs; learn how to persuasively communicate ideas, products and services to a wide range of audiences; and engage critically with PR practices in the digital environment.
Admission Requirements
The course team welcomes applicants from a broad range of backgrounds from all over the world. The course attracts students who apply direct from A-level (or equivalent) or from Foundation Diploma in Art and Design, or other art or design courses, as well as mature students who may have previously worked in industry.
The standard entry requirements for this course are as follows:
104 UCAS tariff points which can be made up of one or a combination of the following accepted full level 3 qualifications:
- A Levels at grade C or above (preferred subjects include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences)
- Distinction at Foundation Diploma in Art & Design (Level 3 or 4)
- Distinction, Merit, Merit at BTEC Extended Diploma (preferred subjects: Business/ Business Studies, IT & Computing, Media)
- Merit at UAL Extended Diploma
- Access to Higher Education Diploma (preferred subject: Digital and Creative Media, Marketing, Humanities and Social Sciences)
- OR equivalent EU/International qualifications, such as International Baccalaureate Diploma at 24 points minimum
Tuition fees
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International
Scholarships
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