36 monthsProgramme duration
30,889 GBPTuition Fee/year
SepStarting Month
Programme overview
Main Subject
Art and Design
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
BA (Hons) Design for Art Direction is a unique course that explores the practical, conceptual and communications skills related to design and art direction.
The course is about practice, but it also prioritises critical and reflective approaches to visual culture and broader social, economic, political and environmental contexts.
You will learn a range of skills associated with being an art director and working in the creative industries. Projects and activities are designed to help you develop a creative vision, a visual language and strong contextual awareness that engages your intended audience.
The course takes a multi-disciplinary approach to art direction, giving you the opportunity to develop your understanding and application of graphic design, moving image, photography, exhibition and set design.
Programme overview
Main Subject
Art and Design
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
BA (Hons) Design for Art Direction is a unique course that explores the practical, conceptual and communications skills related to design and art direction.
The course is about practice, but it also prioritises critical and reflective approaches to visual culture and broader social, economic, political and environmental contexts.
You will learn a range of skills associated with being an art director and working in the creative industries. Projects and activities are designed to help you develop a creative vision, a visual language and strong contextual awareness that engages your intended audience.
The course takes a multi-disciplinary approach to art direction, giving you the opportunity to develop your understanding and application of graphic design, moving image, photography, exhibition and set design.
Admission Requirements
The course team welcomes applicants from a broad range of backgrounds from all over the world. The course attracts students who apply direct from A-level (or equivalent) or from Foundation Diploma in Art and Design, or other art or design courses, as well as mature students who may have previously worked in industry.
The standard entry requirements for this course are as follows:
80 UCAS tariff points, which can be made up of one or a combination of the following accepted full level 3 qualifications:
- A Levels at grade C or above (preferred subjects include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences).
- Pass at Foundation Diploma in Art & Design (Level 3 or 4).
- Merit, Merit, Pass at BTEC Extended Diploma (preferred subjects: Art and Design, IT & Computing).
- Merit at UAL Extended Diploma.
- Access to Higher Education Diploma (preferred subject: Digital and Creative Media, Computing, Marketing, Humanities and Social Sciences).
- OR equivalent EU/International qualifications, such as International Baccalaureate Diploma at 24 points minimum
Tuition fees
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