Digital Marketing MSc Postgraduate Programme By The University of Sheffield |TopUniversities
Scholarship

1Scholarships

Main Subject Area

MarketingMain Subject Area

Programme overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

Prepare yourself for today’s fast-paced digital landscape with our MSc Digital Marketing. You’ll learn about digital marketing strategy and we’ll teach you about the latest tools and technologies in the industry, including generative AI and e-commerce, so that you graduate work-ready.

Course description

This course will equip you with the skills that you need for a career as a socially responsible digital marketing professional. You do not need to have studied marketing before to study this course.

We’ll teach you the essential marketing theory that you’ll need and we’ll develop your strategic, analytical and practical digital skills too. With hands-on experience in social media management, influencer engagement, content strategy, performance analytics, ethical digital practice and using campaign planning platforms, you’ll graduate ready to enter the digital marketing profession.

Guest lectures from industry professionals and workshops will give you access to the latest thinking and practice. You can also choose to undertake an industry-based project for your dissertation where you can apply real-world data and analysis alongside the theory from the course.

Accreditation

The Management School is Triple Crown accredited by AMBA, EQUIS and AACSB.

We are currently seeking accreditation by the Chartered Institute for Marketing (CIM) for 2026-27 entry to this course.

Programme overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

Prepare yourself for today’s fast-paced digital landscape with our MSc Digital Marketing. You’ll learn about digital marketing strategy and we’ll teach you about the latest tools and technologies in the industry, including generative AI and e-commerce, so that you graduate work-ready.

Course description

This course will equip you with the skills that you need for a career as a socially responsible digital marketing professional. You do not need to have studied marketing before to study this course.

We’ll teach you the essential marketing theory that you’ll need and we’ll develop your strategic, analytical and practical digital skills too. With hands-on experience in social media management, influencer engagement, content strategy, performance analytics, ethical digital practice and using campaign planning platforms, you’ll graduate ready to enter the digital marketing profession.

Guest lectures from industry professionals and workshops will give you access to the latest thinking and practice. You can also choose to undertake an industry-based project for your dissertation where you can apply real-world data and analysis alongside the theory from the course.

Accreditation

The Management School is Triple Crown accredited by AMBA, EQUIS and AACSB.

We are currently seeking accreditation by the Chartered Institute for Marketing (CIM) for 2026-27 entry to this course.

Admission Requirements

Minimum 2:1 undergraduate honours degree in any subject.

English language requirements

IELTS 6.5 (with 6 in each component) or University equivalent

Scholarships

Elite Sports Performance Scheme (ESPS)

Elite Sports Performance Scheme (ESPS)
All Open

Value

$1355

Deadline

31 May 2026

Application requirements

QS Event Attendance is NOT required

Entry requirements

You must be admitted to this school to be awarded

More programmes from the university

Law MA arrows

Law MA Programme

Go to Programme ::type_cta_button::
Postgrad Programmes 558