Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Prepare yourself for today’s fast-paced digital landscape with our MSc Digital Marketing. You’ll learn about digital marketing strategy and we’ll teach you about the latest tools and technologies in the industry, including generative AI and e-commerce, so that you graduate work-ready.
Course description
This course will equip you with the skills that you need for a career as a socially responsible digital marketing professional. You do not need to have studied marketing before to study this course.
We’ll teach you the essential marketing theory that you’ll need and we’ll develop your strategic, analytical and practical digital skills too. With hands-on experience in social media management, influencer engagement, content strategy, performance analytics, ethical digital practice and using campaign planning platforms, you’ll graduate ready to enter the digital marketing profession.
Guest lectures from industry professionals and workshops will give you access to the latest thinking and practice. You can also choose to undertake an industry-based project for your dissertation where you can apply real-world data and analysis alongside the theory from the course.
Accreditation
The Management School is Triple Crown accredited by AMBA, EQUIS and AACSB.
We are currently seeking accreditation by the Chartered Institute for Marketing (CIM) for 2026-27 entry to this course.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Prepare yourself for today’s fast-paced digital landscape with our MSc Digital Marketing. You’ll learn about digital marketing strategy and we’ll teach you about the latest tools and technologies in the industry, including generative AI and e-commerce, so that you graduate work-ready.
Course description
This course will equip you with the skills that you need for a career as a socially responsible digital marketing professional. You do not need to have studied marketing before to study this course.
We’ll teach you the essential marketing theory that you’ll need and we’ll develop your strategic, analytical and practical digital skills too. With hands-on experience in social media management, influencer engagement, content strategy, performance analytics, ethical digital practice and using campaign planning platforms, you’ll graduate ready to enter the digital marketing profession.
Guest lectures from industry professionals and workshops will give you access to the latest thinking and practice. You can also choose to undertake an industry-based project for your dissertation where you can apply real-world data and analysis alongside the theory from the course.
Accreditation
The Management School is Triple Crown accredited by AMBA, EQUIS and AACSB.
We are currently seeking accreditation by the Chartered Institute for Marketing (CIM) for 2026-27 entry to this course.
Admission Requirements
Minimum 2:1 undergraduate honours degree in any subject.
English language requirements
IELTS 6.5 (with 6 in each component) or University equivalent
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
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Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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