Strategic Marketing and Branding MSc
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Ideal for graduates from any discipline, this course gives you a comprehensive understanding of marketing theory and we'll teach you how to apply it in a business setting.
Course description
This course is designed to take graduates from any discipline into careers in marketing management.
We don’t just teach the theory of marketing. There’s a lot of emphasis on applying what you learn in a business setting.
You can also apply to do a company-based dissertation, working with an external organisation. Recent dissertation projects include a branding review for a large law firm and working with a local, environment-led SME to study consumer behaviour.
Accreditation
The Management School is Triple Crown accredited by AMBA, EQUIS and AACSB.
We are currently seeking re-accreditation by the Chartered Institute for Marketing (CIM) for 2025-26 entry to this course.
Students who study with us are eligible to apply for CIM exemptions upon graduation from our programme. To achieve a CIM Certificate or Diploma in Professional Marketing/Professional Digital Marketing, further study is required via a CIM approved study centre.
You can find out more about CIM qualifications at CIM Accredited Degree and about studying for a CIM qualification on the support for members page.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Ideal for graduates from any discipline, this course gives you a comprehensive understanding of marketing theory and we'll teach you how to apply it in a business setting.
Course description
This course is designed to take graduates from any discipline into careers in marketing management.
We don’t just teach the theory of marketing. There’s a lot of emphasis on applying what you learn in a business setting.
You can also apply to do a company-based dissertation, working with an external organisation. Recent dissertation projects include a branding review for a large law firm and working with a local, environment-led SME to study consumer behaviour.
Accreditation
The Management School is Triple Crown accredited by AMBA, EQUIS and AACSB.
We are currently seeking re-accreditation by the Chartered Institute for Marketing (CIM) for 2025-26 entry to this course.
Students who study with us are eligible to apply for CIM exemptions upon graduation from our programme. To achieve a CIM Certificate or Diploma in Professional Marketing/Professional Digital Marketing, further study is required via a CIM approved study centre.
You can find out more about CIM qualifications at CIM Accredited Degree and about studying for a CIM qualification on the support for members page.
Admission Requirements
English language requirements IELTS 6.5 (with 6 in each component) or University equivalent
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
Get closer to your dream programme
Your consent preferences have been set.
Time to start exploring.
Your account has been removed.
You can still browse the site or sign up again once you have parental consent.
Get closer to your dream programme