Strategic Marketing and Branding MSc Postgraduate Programme By The University of Sheffield |TopUniversities
Main Subject Area

MarketingMain Subject Area

Programme overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

Ideal for graduates from any discipline, this course gives you a comprehensive understanding of marketing theory and we'll teach you how to apply it in a business setting.

Course description

This course is designed to take graduates from any discipline into careers in marketing management.

We don’t just teach the theory of marketing. There’s a lot of emphasis on applying what you learn in a business setting.

You can also apply to do a company-based dissertation, working with an external organisation. Recent dissertation projects include a branding review for a large law firm and working with a local, environment-led SME to study consumer behaviour.

Accreditation

The Management School is Triple Crown accredited by AMBA, EQUIS and AACSB.

We are currently seeking re-accreditation by the Chartered Institute for Marketing (CIM) for 2025-26 entry to this course.

Students who study with us are eligible to apply for CIM exemptions upon graduation from our programme. To achieve a CIM Certificate or Diploma in Professional Marketing/Professional Digital Marketing, further study is required via a CIM approved study centre.

You can find out more about CIM qualifications at CIM Accredited Degree and about studying for a CIM qualification on the support for members page.

Programme overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

Ideal for graduates from any discipline, this course gives you a comprehensive understanding of marketing theory and we'll teach you how to apply it in a business setting.

Course description

This course is designed to take graduates from any discipline into careers in marketing management.

We don’t just teach the theory of marketing. There’s a lot of emphasis on applying what you learn in a business setting.

You can also apply to do a company-based dissertation, working with an external organisation. Recent dissertation projects include a branding review for a large law firm and working with a local, environment-led SME to study consumer behaviour.

Accreditation

The Management School is Triple Crown accredited by AMBA, EQUIS and AACSB.

We are currently seeking re-accreditation by the Chartered Institute for Marketing (CIM) for 2025-26 entry to this course.

Students who study with us are eligible to apply for CIM exemptions upon graduation from our programme. To achieve a CIM Certificate or Diploma in Professional Marketing/Professional Digital Marketing, further study is required via a CIM approved study centre.

You can find out more about CIM qualifications at CIM Accredited Degree and about studying for a CIM qualification on the support for members page.

Admission Requirements

Minimum 2:1 undergraduate honours degree in any subject.
English language requirements IELTS 6.5 (with 6 in each component) or University equivalent

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

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