Bachelor of Applied Arts (B.A.A.) in Broadcast and Cinematic Arts

The school offers both theoretical and applied courses in electronic media production, performance, advertising, programming, sales, promotion, management, electronic journalism, and film criticism. These classes prepare students for a wide variety of challenging and stimulating careers in telecommunications companies, advertising or public relations agencies, Internet and new media enterprises, as well as related industries. A separate curricular track is available to prepare students to teach media studies at the secondary school level. BCA also offers a Cinema Studies minor available to students throughout the University. Through classroom, laboratory, and co curricular experiences, the study of broadcast and cinematic arts offers students the opportunity to investigate the electronic and filmic mass and social media which so widely impact their professional and private lives. In addition to imparting career training, BCA classes provide the background and analytical skills needed by all educated people to understand the aesthetic and cultural impact on society of traditional and evolving media.