Bachelor of Applied Arts (B.A.A.) in Integrative Public Relations Undergraduate Program By Central Michigan University |Top Universities

Bachelor of Applied Arts (B.A.A.) in Integrative Public Relations

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

This program is an interdepartmental major grounded in the disciplines concerned with the practice of public relations. Students are strongly encouraged to work closely with their academic advisor throughout their academic careers. The highlights of the major include: an opportunity to create a program of study reflecting the student's career goals: a comprehensive core containing coursework from broadcast and cinematic arts; journalism, and communication and dramatic arts; a complimentary range of course work from areas such as business, sociology, management, philosophy, entrepreneurship and political science; a 6-hour public relations internship; and the option to minor in an additional area of study to further enhance the student's career goals. In this program, students will learn skills such as: effective written communication, persuasive speaking and presentations, computers, production, research and information gathering, editing, layout and design, problem solving, decision making, conceptualizing, networking, time management, and strategic planning. This is an exciting profession and provides graduates with opportunities to work in a variety of jobs such as: agency, corporate, nonprofit, health care, government, lobbying, education, fundraising, tourism, community relations, special events planning, high-tech, and sports.

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

This program is an interdepartmental major grounded in the disciplines concerned with the practice of public relations. Students are strongly encouraged to work closely with their academic advisor throughout their academic careers. The highlights of the major include: an opportunity to create a program of study reflecting the student's career goals: a comprehensive core containing coursework from broadcast and cinematic arts; journalism, and communication and dramatic arts; a complimentary range of course work from areas such as business, sociology, management, philosophy, entrepreneurship and political science; a 6-hour public relations internship; and the option to minor in an additional area of study to further enhance the student's career goals. In this program, students will learn skills such as: effective written communication, persuasive speaking and presentations, computers, production, research and information gathering, editing, layout and design, problem solving, decision making, conceptualizing, networking, time management, and strategic planning. This is an exciting profession and provides graduates with opportunities to work in a variety of jobs such as: agency, corporate, nonprofit, health care, government, lobbying, education, fundraising, tourism, community relations, special events planning, high-tech, and sports.

Admission requirements

Undergraduate

79+
6+
Jan-2000

Tuition fee and scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
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Where to look for scholarship opportunities

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How to apply to scholarships relevant to you

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A list of available scholarships around the world

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A scholarship application checklist

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