Bachelor of Science in Marketing - Advanced Marketing Analytics 48 months Undergraduate Programme By Illinois State University |TopUniversities

Bachelor of Science in Marketing - Advanced Marketing Analytics

Programme Duration

48 monthsProgramme duration

Main Subject Area

MarketingMain Subject Area

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

IThe Marketing faculties have designed the Advanced Marketing Analytics (AMA) Sequence to allow Marketing Majors to concentrate their coursework in preparation for marketing roles that may require more analytical rigor which has become prevalent. The use of analytics is expected to grow rapidly. Students complete three required courses in Business Analytics or Business Intelligence and Introduction to Marketing Analytics and Advanced Marketing Analytics. Students also complete three electives in areas such as Brand Management & Analytics, Sales Forecasting, among others. Why Study Marketing - Advanced Marketing Analytics? Companies will need employees who understand data that is available to them. A study from McKinsey & Co. found that by 2018, the United States will face a shortage of 1.5 million managers who can use data to shape business decisions (WSJ 2011). This sequence will provide skill development, introduction and use of contemporary analytical tools, and context that will be useful for future workers to manage effectively. Related Skills Strong communication skills Critical thinking Strong research skills Excellent writing skills Ability to administer staff Good problem solver Flexible and adaptive to new ideas

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

IThe Marketing faculties have designed the Advanced Marketing Analytics (AMA) Sequence to allow Marketing Majors to concentrate their coursework in preparation for marketing roles that may require more analytical rigor which has become prevalent. The use of analytics is expected to grow rapidly. Students complete three required courses in Business Analytics or Business Intelligence and Introduction to Marketing Analytics and Advanced Marketing Analytics. Students also complete three electives in areas such as Brand Management & Analytics, Sales Forecasting, among others. Why Study Marketing - Advanced Marketing Analytics? Companies will need employees who understand data that is available to them. A study from McKinsey & Co. found that by 2018, the United States will face a shortage of 1.5 million managers who can use data to shape business decisions (WSJ 2011). This sequence will provide skill development, introduction and use of contemporary analytical tools, and context that will be useful for future workers to manage effectively. Related Skills Strong communication skills Critical thinking Strong research skills Excellent writing skills Ability to administer staff Good problem solver Flexible and adaptive to new ideas

Admission Requirements

6.5+
110+
81+
55+
Applicants must have Earned the equivalent of a U.S. high school diploma from a recognized international institution of secondary or high school level, or will do so within one academic year of application and must have academic achievement equal to a U.S. grade point average of C or better (2.00 on a 4.00 scale) in courses that reflect proficiencies in basic skill areas. Other English Language Requirements: 550 on the pencil/paper based Test of English as a Foreign Language (TOEFL), or Computer-based: 213.

48 Months
Jan-2000

Tuition fees

Domestic
0 USD
International
0 USD

Scholarships

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